The document discusses issues around personal data collection on the internet and proposes giving individuals more control over their data. It suggests establishing a "right to delete" that would allow data subjects to easily delete personal data held by companies. This would shift the assumption that data can be held unless the individual wants it deleted, forcing data holders to justify retention. It could encourage new business models that use data temporarily rather than stockpiling it indefinitely. The right to delete would complement but not replace data protection principles by empowering individuals over how their data is used.
![‘ Can we keep your data please?’ ….and other necessary questions ,[object Object]](https://image.slidesharecdn.com/biletapbernal2011forcompatibility-110921141425-phpapp01/85/Can-we-keep-your-data-please-1-320.jpg)
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