A Big Data Analytics Company focused on ‘Individual Persona Data driven Insights’ on mass scale to significantly enhance effectiveness of business and marketing actions. We provide unique tailored solutions to each client as compared to others offering a standard package. Free Trial Available

1. TM
BRIDGING GIGABYTES TO GIGASMILES

2. THE BIG DATA CRISIS
only 0.5%
of big datais being analyzed
(According to estimates by IDC)
40 Billion
(2010)
>250 Billion
(2016)
PHOTOS STORED
ON FACEBOOK
25%
(2000)
98%
(2016)
AMOUNT OF
INFORMATION
STORED DIGITALLY
AMOUNT OF DATA
PRODUCED IN....
2 days in 2016
All of History - 2003
$31 Billion
(2013)
>114 Billion
(2018)
AMOUNT SPENT
ON BIG DATA
(estimated)
We now live in a world where data
is not rare. The amount of data
campanies collect keeps growing.
They urgently need a strategy to
make sense of it all.
spocto
TM
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3. WELCOME TO THE ERA OF ‘SMALL DATA’
Hi
Small data yields native metrics!
spocto
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4. SMALL DATA CAN CAPTURE ACTIONS NOT
VISIBLE TO TYPICAL ANALYTICS
Millenials Gen-X Baby Boomers
Mentioned to
someone else
Emailed
Posted Link
Printed
Happy to share
their information
66%
34% 32%
66% 74%
39%
19%
10% 15%
52%
9%
5%
35%
91% 5%
spocto
TM
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5. MULTI-SOURCE, BIG & SMALL DATA
Multiple-sources of
data - may require
big data platforms
Connection of data
sources for holistically
understanding attitudes
and behaviors
Triangulation of multiple
data sources to connect
story
Actionable insights may
be more inferential
than exact
spocto
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6. COLLECT AT
ONLINE SCALE
UNDERSTAND AT
HUMAN SCALE
spocto
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7. BRIDGING GIGABYTES TO GIGASMILES
COLLECT AT
ONLINE SCALE
UNDERSTAND AT
HUMAN SCALE
spocto
TM
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8. BRIDGING GIGABYTES TO GIGASMILES
spocto
TM
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9. spocto
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MARKET LANDSCAPEDATACOMPUTATION
DATA DEPTH

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ABOUT SPOCTO
Who are we ?
A Big Data Analytics Company focused on ‘Individual Consumer Data driven
Insights’ on mass scale to significantly enhance effectiveness of business
and marketing actions. We provide unique tailored solutions to each client
as compared to offering a standard package.
What makes us unique ?
Our proprietary algorithms apply machine learning to multiple digital touch-points
of 200+ million individual persona sourced from 47+ data sources, and continually
curate them to keep it “LIVE”. Thereon, we use trademarked predictive artificial
intelligence to draw insights and provide specific recommendations. These unique
capabilities allow us to enrich persona data from public domain with
not only demographic, but also behavioral & psychographic information on a
hyper-personalized scale.

11. spocto
TM
Confidential | Do Not Forward Without Prior Authorization
ABOUT SPOCTO
Who are we ?
A Big Data Analytics Company focused on ‘Individual Consumer Data driven
Insights’ on mass scale to significantly enhance effectiveness of business
and marketing actions. We provide unique tailored solutions to each client
as compared to offering a standard package.
What makes us unique ?
Our proprietary algorithms apply machine learning to multiple digital touch-points
of 200+ million individual persona sourced from 47+ data sources, and continually
curate them to keep it “LIVE”. Thereon, we use trademarked predictive artificial
intelligence to draw insights and provide specific recommendations. These unique
capabilities allow us to enrich persona data from public domain with
not only demographic, but also behavioral & psychographic information on a
hyper-personalized scale.

12. spocto
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REMEMBER
OUR APPROACH

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OUR APPROACH
UNDERSTANDREMEMBER

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OUR APPROACH
UNDERSTAND APPLYREMEMBER

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OUR APPROACH
UNDERSTAND APPLY ANALYZEREMEMBER

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OUR APPROACH
UNDERSTAND APPLY ANALYZE CREATEREMEMBER

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OUR OFFERINGS
ORGANIZE

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OUR OFFERINGS
CURATEORGANIZE

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OUR OFFERINGS
PERSONACURATEORGANIZE

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OUR OFFERINGS
INSIGHTSPERSONACURATEORGANIZE

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OUR OFFERINGS
INSIGHTS ACTIONABLESPERSONACURATEORGANIZE

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UNDERSTAND APPLY ANALYZE CREATEREMEMBER
INSIGHTS ACTIONABLESPERSONACURATEORGANIZE
OUR OFFERINGS

23. Confidential | Do Not Forward Without Prior AuthorizationConfidential | Do Not Forward Without Prior Authorization
SPOCTOFYING THE DATA
THE NEED | THE SOLUTION | THE PROCESS
INSIGHTS ACTIONABLESPERSONACURATEORGANIZE
spocto
TM

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ORGANIZE
WE PROVIDE
ORGANIZE
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
..................................
...............................
Aggregate data from repositories across the organization
Normalize the data
Refine the data fields to eliminate duplicates
Define useable data to enable efficient data processing
DATA SUMMARY
7500 -
7000 -
6500 -
6000 -
5500 -
5000 -
4500 -
4000 -
3500 -
3000 -
2500 -
2000 -
1500 -
1000 -
500 -
0 -
100%
1,148
19%
38%
10%
33%
63%HIT RATIO
Issues Faced : “Systems Silos”, “Different Formats”

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WE PROVIDE
CURATE
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
..................................
...............................
CURATE
DATA ENRICHMENT
Demography Behaviour Psychography
ADDEDCLIENTAMENDINCORRECT
47+ data sources - to Evaluate, Amend, Purge, Enrich data depth
Customers constantly change preferences, 24x7 data capturing is the key
Seamlessly joining all the digital touchpoints/footprints of a consumer
Issues Faced : “Dynamic-Data Lifecycle Management”

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WE PROVIDE
PERSONA
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
..................................
...............................
PERSONA
Not just Demographic but also behavior & psychographic data
500-1000 data points per customer
Service as a Software - Single View Platform
Issues Faced : “Uni-Dimension View Of Customer”

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INSIGHTS
WE PROVIDE
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
..................................
...............................
INSIGHTS
Machine learning algorithms to learn and understand sharper & accurate insights
Defining segments to create insights, to learn more about your customers needs
Data becomes asset, newer insights for various functions across the organisation
INSIGHTS
Issues Faced : “Tools Ignore Behavior & Psychographic Data”

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ACTIONABLES
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
..................................
...............................
RECOMMENDATIONS
ACTIONABLES
Significantly improve marketing media mix
Consumer led segmentation to identify new sources of growth
“Look alikes” to identify newer potential consumers
WE PROVIDE
Issues Faced : “Action Indicators only Highlight Problem Areas”

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SPOCTOLOGY
THE EDGE THAT DEFINES US

30. spocto
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VARIETY VELOCITY VERACITY
DATA IN MANY FORMS
Structured, Unstructured, Text,
Multimedia, Images
DATA IN MOTION
Streaming data, milliseconds to
seconds to respond
DATA IN DOUBT
Uncertainty due to data
incompleteness & latency
105
Understanding Big Data is the key to
persevering in an enviornment that
has gotten so large and so multi-
dimensional that it can no longer be
managed by traditional mindsets,
thought process or tool.
VOLUME
DATA AT REST
Terabytes to Exabytes of existing
data to process
SPOCTOLOGY - THE 4 V’S
THE EDGE THAT DEFINES US

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SPOCTOLOGY - 9 CATEGORY SOURCES
THE EDGE THAT DEFINES US
DOCS
XLS, PDF, CSV, Email, Word, HTML,
Plain Text, XML, JSON etc.
MEDIA
Images, Videos, Audios, Flash,
Live Streams, Podcast, etc
DATA STORAGE
SQL, NoSQL, Hadoop, Doc
Repository, File Systems, etc
BUSINESS APPS
Marketing Automation, CRM, ERP, HR, Google Docs,
Intranets, Portals, Expense Management, etc
PUBLIC WEB
Government, Weather, Traffic, Census,
Wikipedia, IMDB, Public Finance Stock, etc
SOCIAL MEDIA
Twitter, LinkedIn, Facebook, RSS, YouTube, Quora,
Blogs, Slideshare, Flickr, Instagram, Snapchat etc.
MACHINE LOG DATA
Event Logs, Server Data, Applications Logs, Business
Process Logs, Mobile Location, Mobile App Usage,
Clickstream Data, Audit Logs, etc
SENSOR DATA
Fitness Devices, Car Sensors, Road Cameras,
Satellites, Processors in Vehicles, Video
Games, Cable Boxes, etc
PUBLIC ARCHIVES
Scanned Documents, Statements,
Forms, Paper Archives,
Public Records of Customers, etc

32. spocto
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SPOCTOLOGY - COHESIVE ASSESSMENT
THE EDGE THAT DEFINES US
DOCS
MEDIA
DATASTORAGE
BUSINESSAPPS
PUBLIC WEB
SOCIAL MEDIA
MACHINELOGDATA
SENSOR
DATA
PUBLICARCHIVES
INTELLIGENCE
BY
VERACITY
Managing the reliability &
predictability of inheherenty
imprecise data types
LOWMEDIUMHIGH
CLUSTERS & SEGMENTATIONS
VARIETY
VELOCITY
VOLUME

33. spocto
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The preceding is intended to outline our
general product direction. It is intended
for information purpose only, and may not
be incorporated into any contract. It is not
a commitment to deliver any material, code,
or functionality, and should not be relied upon
in making purchasing decisions. The development,
release, and timing of any features or
functionality described for spocto’s products
remains at the sole discretion of spocto.
WE TAKE DATA PRIVACY VERY SERIOUSLY

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DATA DEPTH - DEMOGRAPHICS
AGE FAMILY STATUS GENDER LOCATION NATIONALITY

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DIGITAL
TOUCHPOINTS
DATA DEPTH - BEHAVIOR
OTHER
TOUCHPOINTS
PREFERRED TIME
OF TOUCHPOINTS
EMPLOYEMENT
DETAILS
DATA SHARING
HABIT

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DATA DEPTH - PSYCHOGRAPHIC
ATTITUDE INTEREST OPINION
WORK FAMILY THEMSELVES
HOBBIES FASHION SOCIAL ISSUE
EVENTS COMMUNITY POLITICS
VACATION FOOD & BEVERAGE EDUCATION
ENTERTAINMENT RECREATION PRODUCTS

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THANK YOU!
HELLO@SPOCTO.COM
WWW.SPOCTO.COM
Bridging Gigabytes
To Gigasmiles......