Oliver Yu, President of Stars Group, Professor at San Jose State University 2013 Accomplishments:  2 SIG conference calls  Developed SIG mission and goals  Recruited initial members 2014 Goals:  Increase membership to 20  Organize 1 webinar on smart grid services  Develop white paper on service innovation in energy  Propose 1 conference session 2013 ISSIP and/or its affiliates. All rights reserved. 26 ISSIP Service Futures SIG Mission: Explore emerging service trends and their implications for business and society. SIG Established: October 2012

1. IBM Research Evolution
Research Agenda
Collaboration for
a Smarter Planet
© 2013 IBM Corporation
Integrated
Solutions
Services
Software
Hardware

2. International Society of Service Innovation Professionals
A Collaboration for Smart Service Systems
“Service = Provider-Customer Value Co-Creation”
Dr. James C. (“Jim”) Spohrer
IBM Innovation Champion & Director, IBM Global University Programs
IBM Service Science Innovation COP 2014 KickOff Call , Jan 28 2014,

3. ISSIP (Pronounced I-ZIP)
• Weekly SIG Calls
– Service Science and Service Innovation Speakers
– Promoting T-shaped Professional Development
– Conference & Publication Opportunities & Partnerships
• Monthly Newsletter (with free membership)
– http://www.issip.org/wp-login.php?action=register
• Quarterly Board of Directors Update Meetings
– http://www.issip.org/about/board-of-directors-meetings/
• After one year, 450 members & growing steadily
– 30+ Companies, 30+ Universities (including some dues payers*)
– 20+ Professional Associations
– 20+ Service Research Centers
• = some of the top co-creators
dues pay for operations and awards to members
recognition for best papers, best practices, etc.

4. Service Systems & Innovations in Business & Society:
Business Expert Press Collection (ISSIP members get 50% discount)
• Service Thinking: Seven Principles To Discover Innovative
Opportunities
• Business Engineering and Service Design with Applications for
Health Care
• Service and Service Systems in Unsettled Times
• Lean Sigma Methods and Tools for Service Organizations: The Story
of a Cruise Line Transformation
• Designing Service Processes to Unlock Value
• Achieving Service Excellence: Maximizing Enterprise Performance
through Innovation and Technology
• Business Engineering and Service Design with Applications for
Health Care Institutions

5. Service Thinking
Saperstein & Hastings: Book, Course, ISSIP Certificate
All value is co-created
All value is co-created
Service systems we live and work in
Service systems we live and work in
Componentized business architecture
Componentized business architecture
Global-mobile-social scalable platforms
Global-mobile-social scalable platforms
Run-Transform-Innovate
Run-Transform-Innovate
Multi-sided metrics
Multi-sided metrics
CVC Group, LLC
5

6. National Science Foundation
- Smart Service Systems Program
A feature of a service system is the participation
and cooperation of the customer in the service
and its delivery. A service system then requires
an integration of knowledge and technologies
from a range of disciplines, often including
engineering, computer science, social science,
behavioral science, and cognitive science,
paired with market knowledge to increase its
social benefit.
Nano-Bio-Info-Cogno

7. ISSIP Ambassadors
•
More than 15 Ambassadors
and growing…
•
Link ISSIP to other
professional associations,
research centers, conferences,
etc.
•
Help ISSIP co-sponsor
activities in other conferences
more...
http://www.issip.org/learningcenter/valuen
etwork/

8. Service Systems Fundamental Abstraction of Service Science:
ISSIP portal to Disciplines (23), Professional Associations (39), Journals (20), Conferences (31), Workshops (7)
Discipline
Association
Marketing
AMA
Operations Research
INFORMS
Information
Systems
AIS
Computer Science
and Engineering
ACM, IEEE
Human Factors
AHFE
Operations
Management
POMS
Systems Science
ISSS
Design
SDN
Systems Engineering
IIE
…
…
Serviceology
SfS
(SSME+DAPP)
ISSIP
IBM SSME Centennial Icon of Progress

9. The Well-Read Service Scientist
(The top 300 papers – together over 100,000 citations)
• http://service-science.info/archives/2708

10. Service-Dominant Logic
Prof. Stephen VARGO
Prof. Robert LUSCH
Vargo, S. L., & Lusch, R. F. (2004).
Evolving to a new dominant logic for
marketing. Journal of marketing, 1-17.
(Oct. 2013, ~4500 citations)
Richard Normann
Claude Frédéric Bastiat David Ricardo
Colin Clark
John Riordan

11. T-Shaped People:
Boundary-Spanning Adaptive Innovators
for a Smarter Planet
Many disciplines
Many sectors
Many regions/cultures
(understanding & communications)
Deep in one region/culture
Deep in one sector
Deep in one discipline
“No one knows everything, but a well-chosen team of T-shapes has empathy to learn anything.”

12. Key Question: Knowledge Half-Life
• What percentage of a companies product and service
offerings to customers change every year?
• What percentage of the courses that students get change
every year?

13. ISSIP BOD Meeting
4th Quarter, FY 2013
December 12, 2013
Presentation:
http://tinyurl.com/m3tjq3e
Twitter Hashtag: #ISSIP
2013 ISSIP and/or its affiliates. All rights reserved.
13

14. ISSIP
Meeting Agenda
Honoring ISSIP Founding President, Welcoming 2014 incoming President
and VP, Jim Spohrer
High-level Accomplishments: Ammar Rayes, ISSIP President; Director &
Distinguished Engineer, Cisco
Introduction of New ISSIP Advisor, and first ISSIP Industry Emeritus Ammar
ISSIP 2013 CSL Conference, and 2014 events – Haluk Demirkan, ISSIP BOD
Member, Chair, ISSIP Conference Committee; Professor, U of Washington
NSF Smarter Services Program Update – Jim Sophrer
ISSIP Entrepreneurship Corps – Jim Spohrer, ISSIP Co-Founding BOD Member;
Director Global University Program & Innovation Champion, IBM
ISSIP Industry Emeritus Program– Rick McMaster
Special Interest Groups (SIGs) Updates
Education & Research: Jim Spohrer SIG Chair, Haluk Demirkan, SIG Co-Chair
Energy and Power: Oliver Yu, SIG Chair; President Stars Group, Professor, SJSU
Service Futures: Charlie Bess, SIG Chair, ISSIP BOD Member; HP Fellow
User Experience: Don Allen, SIG Chair; Sr. Tech. Lead, Cisco
Software Defined Networking : Zach Seils, SIG Chair; Technical Leader, Cisco
Cloud Mobility: Ammar Rayes, SIG Chair
Operations Update: Yassi Moghaddam, Executive Director, ISSIP
Open Discussion: Ask of the Board
2013 ISSIP and/or its affiliates. All rights reserved.
14

15. ISSIP
Honoring ISSIP Founding President

Ammar Rayes, ISSIP Founding
President, June 2012- Jan 2013

Distinguished Engineer, Cisco System

ISSIP first Past President, effective Jan 1,
2014

Chair of the Nominations Committee,
Chair of Cloud Mobility SIG

Under his presidency in a short
period of time ISSIP…
- Grew > 420 members, representing
> dozen of major companies> 100
universities, > 40 countries, > 5
government agencies.
- One ISSIP Co-sponsored
conference
- First ISSIP Fellow award.
- Ambassadors appointments: 18,
- Committees formed: 8
- ISSIP German Chapter kicked off
2013 ISSIP and/or its affiliates. All rights reserved.
15

16. ISSIP
Welcome!

Charlie Bess, ISSIP Incoming President
(Jan 1, 2014-Dec 31, 2014)
- HP Fellow, Chief Technologist Application
Business Services Americas
- Chair of ISSIP Service Futures
- BSEE, Purdue, MBA Southern Methodist
University
- Licensed professional engineer, certified
distinguished architect by The Open Group, and a
senior IEEE member

Jeff Welser, ISSIP Incoming Vice President (Jan
1, 2014-Dec 31, 2014)
- Director Almaden Services Research Center and
Accelerated Discovery Lab, IBM
- IEEE Fellow, ISSIP Ambassador to IEEE
Technology Management Council, Electronic
Device Society
2013 ISSIP and/or its affiliates. All rights reserved.
- BSEE, MSEE, and PHD, Stanford University
16

17. ISSIP
High-Level Accomplishments
Since August 30, 2013

First ISSIP Fellow Award granted to Mary Jo Bitner

ISSIP Conference/Workshop, Nov 2013 in
partnership with Center for Service Leadership (>
200 attandees)

ISSIP Symposium in collaboration with California
Center for Service Science (CCSS) being planned
for March 2014.

NSF Smarter Service System Program launch has
been strong.

Exploring ISSIP entrepreneurial education program
with UC-Berkeley Haas School of Business.

ISSIP Industry Emeritus Program starting in Jan
2014.

Membership – Individual: ~14% growth;
Institutional: making good progress with Ciena,
OpenText, EMC, Yahoo, FedExand several others.

Four new Ambassadors appointed.

Financials on Track
2013 ISSIP and/or its affiliates. All rights reserved.
17

18. ISSIP
Welcome!

Paula McCarty, ISSIP Advisor
- President of Tech Talk Marketing, urrently, Paula leading
Solutions Marketing efforts as a Senior Consultant for Ciena,
Inc.’s new Services Offerings.
- Over 20 years of international marketing, research and finance
experience with Fortune 100 companies and several premier
private equity and investment firms including Motorola Global
Services, Litton Industries, Western Atlas, and Unova.

- B.A. Political Science, Tufts University, M.B.A , Loyola
Marymount University, Beta Gamma Sigma Honor Society,
Ph.D., Information and Computer Science from Claremont
Graduate University.
Rick McMaster, Ph.D., P.E., ISSIP Industry
Emeritus, Chair of the ISSIP Emeritus Committee
- STEM and entrepreneurship advocate to K1-12 and
universities, IBM’s University Programs Worldwide with
broad range of experience in technology development,
microprocessor design, technology marketing, business
process development, and education development and
delivery.
- Chair of Central Texas Discover Engineering (CTDE),
advisor to WGBH's Design Squad Nation and WNET’s
Cyberchase, and contributor to MIT’s BLOSSOMS and
MIT STEM Pals Newsletter, on the Corporate Management
Council of the ASEE as well as their K-12 SIG, and a
member of the NSTA.
- Ph.D. in Physics, University of Connecticut, PMP
2013 ISSIP and/or its affiliates. All rights reserved.
18

19. ISSIP
Industry Emeritus Program
 Recognition
of retired industry professionals who want to
stay active as role models and mentors
- Must be an active member of ISSIP
 Emeritus
to be sponsored by a member of the ISSIP
Operations Committee
- Plus support from former employer if available
 Renewable
two year term
- Based on activity plan
 Optional
university/professional society ambassador
- If the Emeritus maintains an ongoing relationship of mutual
benefit
 Managed
by new ISSIP Industry Emeritus Program
Committee
2013 ISSIP and/or its affiliates. All rights reserved.
19

20. 2013 ISSIP Conference
Activities
(since August 2013)
1.
ISSIP
ISSIP@CSL: The W. P. Carey School of Business at Arizona State
University (Phx, AZ, Nov 2013):
- Workshop on T-Shape assessment led by Louis Freund
- ISSIP Service Analytics Panel moderated by Haluk Demirkan;
•
Participants: Don Allen, Charlie Bess, Ammar Rayes, Jim Spohrer, Yassi
Moghaddam
- 1st ISSIP Fellow Award was given to Mary Jo Bitner from Arizona State
University
ISSIP@ASSRI: Third Australasian Symposium on Service Research
and Innovation (Sydney, Australia, Nov 2013): Haluk Demirkan-Program
Chair, Best Paper Award
3. ISSIP@INFORMS: The Institute for Operations Research and the
Management Sciences (Minneapolis, Oct 2013): [Ralph Badinelli,
Informs Service Science Business Meeting]
2.
2013 ISSIP and/or its affiliates. All rights reserved.
20

21. ISSIP
2014 ISSIP Conference Activities
1.
2.
3.
4.
5.
6.
ISSIP@HICSS: Hawaii International Conference On System Sciences (Big Island, HI,
Jan 2013): [Haluk Demirkan-Analytics, Service Science, Mobile Services Track; Paul
Maglio-SSME Mini-track]
ISSIP@IBM: T-Summit 2014 (March 2014, San Jose): 1 day workshop
ISSIP&California Center for Service Science
ISSIP@ServDes2014 ( April 9-11, Lancaster, UK, Daniela Sangiorgi,- Conference
Chair)
ISSIP@AMCIS: Americas Conference on Information Systems (Savannah, GE, Aug
2014): [Jim Spohrer - Service Systems Track]
ISSIP@INFORMS: The Institute for Operations Research and the Management
Sciences (San Francisco, Nov 2014): [Ralph Badinelli, Informs Service Science
Business Meeting, ISSIP Sponsored Best Paper Awards; ISSIP Sessions)
and more…
2013 ISSIP and/or its affiliates. All rights reserved.
21

22. National Science Foundation
- Smart Services Program
Update
ISSIP
A feature of a service system is the participation
and cooperation of the customer in the service
and its delivery. A service system then requires
an integration of knowledge and technologies
from a range of disciplines, often including
engineering, computer science, social science,
behavioral science, and cognitive science,
paired with market knowledge to increase its
social benefit.
2013 ISSIP and/or its affiliates. All rights reserved.
Nano-Bio-Info-Cogno
22

23. ISSIP
ISSIP- UC Berkeley
Entrepreneurship Corps

Proposal under Consideration:
- A collaboration between the Institute for Business Innovation and Haas
Digital at the Haas School of Business and other partners at University
of California, Berkeley and ISSIP
- Goal: To increase service innovation capacity through entrepreneurship
and intrapreneurship education and learning.
- UC Berkeley including Haas School of Business, the College of
Engineering and the School of Information, will create a robust
teaching, mentoring, and networking platform based on strengths in
technology, entrepreneurship, innovation and dynamic capabilities,
business thought leadership, and external ecosystem.
- ISSIP will scale the program through the support of ISSIP sponsored
institution members.
- How: apply and disseminate a set of research proven strategies,
tactics, and mindset and infrastructure techniques through adaptive
digital courses and online mentoring and networking services to drive
the successful creation of technology-based startups including
incubations out of universities and companies.
2013 ISSIP and/or its affiliates. All rights reserved.
23

24. ISSIP
SIG Education & Research
Mission: Increase quantity and quality of service science related
educational materials, courses and degree programs as well as open data
sets for service systems research, to increase the number of T-shaped
service innovators globally.
SIG Established: October 2012
Total #of Members: 76 (grew from 42 in May 2013 = 66 % increase)
SIG Accomplishments for Knowledge Co-creation:
 Completed 36 education/research member & guest presentations
 Formed 8 SIG Actions/Sub-sigs formed (total 8 sub-sig activities)
- Community development: Established weekly SIG calls (2 calls on
Wednesdays)
- Education survey has been completed & published (Version 1)
- SIG Whitepaper is being developed (Draft 1)
- A list of open data sets has being developed (Version 3)
- T-Shape diagnostic tool has been developed (version 1)
- Professional education program
- Smart Cities (2 guest presentations)
- A process for ISSIP Recognition Program (Version 1)
2013 ISSIP and/or its affiliates. All rights reserved.
24

25. ISSIP
SIG Education & Research
2014 SMART Goals & Objectives :
 Community development & membership expansion from 70 to 100 by March
2014
 Continue our weekly conference calls (three types of calls)
- type 1: new member intro calls
- type 2: updates by leaders of SIG action items
- type 3: general discussions to review SIG objectives/actions
items/activities
 Professional development (e.g. career paths) with initial certification
materials
 Start implementing the ISSIP Recognition Program
 Establish a collaboration agreement with “Service Innovation” book series
 Recruit 3 authors to contribute booklet on “service innovation”
 Education (e.g. diverse life-long learning) with ten sample courses
 Complete whitepaper on existing courses (from members presentations)
 Conference sessions planned, plus T-shaped summit
- T Summit@IBM Almaden for March 24-25, 2014
- Sessions to advertise ISSIP SIG EdRes at service science conferences
in Portugal, China, Italy
2013 ISSIP and/or its affiliates. All rights reserved.
25

26. ISSIP
Energy & Power SIG
Mission: Promote service innovation in the Power and
Energy Sectors.
SIG Established:
 June 2013
#of Members: 8, including 5 from the US, 1 from China,
and 2 from Taiwan.
SIG Accomplishments:
Total
A
panelist discussion on Major Challenges and Opportunities of Service
Innovation in the Power Industry is planned for the IEEE Power &
Energy Society general meeting in 2015.
Goals For 2014:
A
potential session sponsored by the SIG is contemplated for the
T-Summit in March 2014.
Prof.
Lin Zhang of Tsinghua University will explore service
standards for the power industry.
2013
Because Oliver Yu will be overseas for 3 months in 2014, Dr. Bob
Entriken of Electric Power Research Institute has been approached
to be the next SIG chair.
ISSIP and/or its affiliates. All rights reserved.
26

27. ISSIP
Service Futures SIG
Mission: To identify, define and describe
innovative service approaches, increasing the
ability to proactively deliver on the business
value potential at the intersection of business
and technology trends.
Established: Dec 2012
#of Members: 16 (+25% since August)
Accomplishments: Ongoing monthly
meeting taking place on schedule
2013 SMART Goals & Objectives ( as
defined last December):
 Operational assessment framework
definition
 Gamification orientation session
2013 ISSIP and/or its affiliates. All rights reserved.
27

28. ISSIP
Service Futures SIG Challenges
 Getting
the word out
- Have developed a joint approach with
the education SIG for meetings on
overlapping topics – happening once a
month
 Presented
a futures vision for the
24th Annual Compete Through
Service Symposium
 Mentioned
ISSIP at STEM
conference for community colleges in
Frisco, TX
 Will
also mention in keynote at MidPacific Information and
Communication Technologies
Educator Conference in San
2013 ISSIP and/or its affiliates. All rights reserved.
28

29. ISSIP
UE-SIG
Mission: Improve the user experience of customers, providers, and stake holders in
the service industry through the promotion of the application of leading design
methodology to service science and innovation.
SIG Established: November 2012
Total #of Members: 6 - 2 from the US and 4 from Europe
SIG Accomplishments:
Updated Whitepaper out line to change focus to empathy and HCI
Developed 2 case studies in support of Whitepaper
Participated in the CTSS Panel Session
Goals For 2014:
Complete the UE-SIG Whitepaper – Human Centered and Empathic Design: Their Role
in Design For Service Innovation
Sponsor ISSIP Panel session in ServDes 2014
2013 ISSIP and/or its affiliates. All rights reserved.
29

30. ISSIP
SDN SIG – December 2013
 Successful
SIG formation and
kickoff completed December
2013
 SIG
Membership: 9 Active; 4
Pending
 Bi-weekly
calls start 2nd full week
of January 2014
 Work
streams & deliverables to
be finalized February 2014
 Actively
recruiting more industry
involvement
 Working
to establish SIG web
2013 ISSIP and/or its affiliates. All rights reserved.
30

31. ISSIP
Cloud Mobility SIG

6 Members:
- Cisco, NEC Labs, ATT Research,
Ericsson, Univ. of Michigan & Oregon
State Univ.

Accomplishments since May 2013:
- Draft white paper

High Level Goals for FY2014:
Publish an industry wide white
paper, influence standards
2013 ISSIP and/or its affiliates. All rights reserved.
31

32. ISSIP
Individual Members Update
 Total Individual members: 425
- Growth: >14 % Q-o-Q
- Average new members/ week ~ 6
- On track to meet our 2013 goal of 450
Individual Member Representation
Cisco+HP+IBM
Universities
Others
Others include: Amazon, Ciena, Microsoft, EMC, Tata, Dell, Xerox, Capgemeni, BT,
Deloitte, Deutsche Bank, SAP, PT Telecom, Waggener Edstrom, Activo Bank, Small
Companies/Startups
2013 ISSIP and/or its affiliates. All rights reserved.
32

33. ISSIP
Institutional Members Update

Ciena – Finalizing decision become a member

OpenText – in active discussions

Exploring with more than 20
organizaitons in the pipeline
• Microsoft, EMC, Yahoo, Fujitus, NetApp, SAP,
Xerox, Agilent, Citi Group, Intel, Autodesk, Northrup
Grumman, Tata Consulting, Boeing, Corning, Dell,
Qualcomm, Dow Chemical, Nielsen, Applied
Materials, GenPact, and others.

Asking the Board to help connect ISSIP
with others including:
- AT&T, Verizon, Sprint, T-Mobile, Accenture,
Deloitte, McKinsey, and others….
2013 ISSIP and/or its affiliates. All rights reserved.
Curious how
Curious how
your company
your company
could join
could join
ISSIP?
ISSIP?
Contact
Contact
execdir@issip.o
execdir@issip.o
rg
rg
33

34. ISSIP
New Ambassadors
Davor Meersman, ISSIP Ambassador to
European Cooperation for Science and
Technology, COST, http://www.cost.eu/, Head of
the European Research Strategy at iLab
Marja Toivonen, ISSIP Ambassador to Finnish
Service Alliance, works as Research Professor at
VTT Technical Research Centre of Finland, and is
also an Adjunct Professor at Aalto University
Helsinki
2013 ISSIP and/or its affiliates. All rights reserved.
Parminder Kocher, ISSIP Ambassador to Cisco
Services Technology Innovation Incubation
Center, Head of STI
Dundar Kocaoglu, ISSIP Ambassador to Portland
International Conference on Management of
Engineering and Technology, PICMET, Professor
and Chairman of the Engineering and Technology
Management Department, Portland State
University , President and CEO of PICMET
34

35. ISSIP
ISSIP Germany – An Update
Achievements
Launched
June 2013
Members
17 members
•7 Scholars
•5 Practitioners
•5 Graduate students
Siemens
IBM
DB (Railway)
University of
Nuremberg
Deutsche Bank KSRI
Deutsche
Telekom
University of St. Gallen
2013 ISSIP and/or its affiliates. All rights reserved.
Activities /
Communication Call
Weekly Chapter
(Wed. 5.30pm CET)
ISSIP Newsletter
article (10/2013)
@ISSIP_DE
ISSIP Germany
Next Steps
Grow
•Focus on Scholars and
Practitioners
•Grad. students by nomination
only
Interconnect
•ISSIP Switzerland (C. Heitz)
•Reach out to Austria
•Closer link to ISSIP Global
SIGs
Next Chapter Calls (Jan.
2014)
•Dr. Gogoll “Service Innovation
at Siemens”
Info Booth & Flyer at •Peter Bruhn “German
5-year anniversary
Telekom’s ‘Developer Garden’”
of KSRI
•ISSIP Overview by Yassi
Moghaddam, ISSIP Executive
Chapter Chair: Niels Feldmann (KSRI, IBM)
Director (TBD)
Page on the ISSIP
Global Website
35

36. ISSIP Industry-Academia
Student Mentorship Program
ISSIP
Goal: Provide a service platform to Co-creation between academia,
industry, government, other professional associations and ISSIP to
increase the quantity and quality of service innovation related mentorstudent interactions worldwide.
 Launched: May 2013
 Total # Students completed: 19 (+3 since last quarter)


Participating Organizations YTD
- Universities:
• SJSU, Professor: Bill Devincenzi
• Hult International Business School, Professors Jeff Saperstein, and
Hunter Hastings.
- Companies: IBM, Cisco, HP

Current Focus:
- Increase innovation capacity around “Regions 2.0”, i.e. smart
regional economic development efforts globally
- Team of 3 Student from SJSU Sbona Honors Program developing
mentorship templates and industry project pipeline
2013 ISSIP and/or its affiliates. All rights reserved.
36

37. ISSIP
Committees Update
New Committee
ISSIP Industry
Emeritus Program
Committee
Objectives
Membership
Oversee the Industry
Emeritus Program
Chair: Rick McMaster
Members: Jim Spohrer, Alessio Giuiusa
Existing Committees
Publications Committee:
Conferences Committee
Elections Committee
Nominating Committee:
Operations Committee
Certification (Education)
Committee
Mentorship Committee
Membership Committee
2013 ISSIP and/or its affiliates. All rights reserved.
committee@issip.org
Objectives
Oversee all ISSIP subscription publications (whether online or
printed)
Oversee annual conference related activities
Coordinate and supervise the conduct of elections.
Nominate members for elected positions
Run the day to day operation of ISSIP
Lead and define criteria for ISSIP certifications and badges for
services, solutions, systems, courses and workshops, develop,
BOK, develop testing and auditing criteria
Oversea ISSIP Student Mentorship Program
Increase quantity of both Dues Paying members and Individual
members
37

38. ISSIP
Other Recognitions

Christoph Briedbach, Newsletter Editor - Continued contributions to
improve the quality and quantity of ISSIP NL content

Professor Haluk Demirkan - being an exemplary ISSIP
Ambassador

Alessio Guiusa, Digital Service Design - Ongoing contributions to
enhance ISSIP Website and other social media channels

Professor Lou Freund, ISSIP Advisor - Contributions for the
development T-Shape measurement

Carlos Pignataro, ISSIP Advisor - Connecting and Evangelizing
ISSIP with formal innovation channels in the industry and in Cisco

Professor Andrzej Rucinski, ISSIP Ambassador- Establishing a
T-Shape Curriculum in University of New Hampshire and evangelizing ISSIP
globally

Mike Wang, Digital Design
- Continued contributions to the website, newsletter
and logo design
2013 ISSIP and/or its affiliates. All rights reserved.
38

39. ISSIP
Financials

As of 12/10/13
Total Balance:
$43,008

Receivables: $15,000

Operating Expenses
total YTD


Pro Forma for FY2014
Pro Forma for FY2014
-
Salaries ~ $50,000
Conferences and awards
~ $2,500
Travel and
Miscellaneous ~ $5,000
Total ~ $57,500
2013 ISSIP and/or its affiliates. All rights reserved.
Estimated Income: $60,000, Plus
Estimated Income: $60,000, Plus
additional 2~4 sponsors
additional 2~4 sponsors


Salaries - -$50,000
Salaries $50,000


Consulting & Operations (tools,
Consulting & Operations (tools,
licensing, web, etc. ) )- -$5,000 - licensing, web, etc.
$5,000
$15,000
$15,000


Travel and Miscellaneous
Travel and Miscellaneous
$5,000- $10,000
$5,000- $10,000


-


Awards - -$2,000-$5,000
Awards $2,000-$5,000
39

40. ISSIP
Board Approvals
Since last BOD meeting (August 30, 2013)

Paula McCarty joining the Advisory Board

New Committees: Emeritus Program Committee

ISSIP Fellow Award to Dr. Mary Jo Bitner
2013 ISSIP and/or its affiliates. All rights reserved.
40

41. Thank you!
ISSIP BOD Meeting
4th Quarter, FY 2013
December 12, 2013
2013 ISSIP and/or its affiliates. All rights reserved.
41

42. ISSIP Update: One Year Old
Jim Spohrer, IBM University
Programs
Yassi Moghddam
Executive Director, ISSIP
yassi@ISSIP.org
twitter: @yassi_moghddam
(408) 318-0332
www.issip.org
2013 ISSIP and/or its affiliates. All rights reserved.
January 21, 2014
42

43. Why…

Social, Mobile, Big Data, Cloud, IoT,…
making our world more instrumented,
interconnected, and complex

Yet most organizations struggle with
complexity
Most professional organizations do a great
job of focusing on one discipline, function,
or industry sector, but not on the
inteconnections.
ISSIP is a professional society designed to
ISSIP is a professional society designed to

DEPTH
focus on the interconnected nature of
focus on the interconnected nature of
value co-creation for smart service
value co-creation for smart service
systems (tech, biz, social, etc.)
systems (tech, biz, social, etc.)
BREADTH
T-Shape
professionals
can innovate
across traditional
boundaries
43
2014 ISSIP and/or its affiliates. All rights reserved.
43

44. Our Mission
“To promote service
innovations for our
interconnected
world.”
- Individual Members: > 400
- Individual Members: > 400
- Institutional members: 3 and
- Institutional members: 3 and
growing
growing
- Service Systems: ICT, Education,
- Service Systems: ICT, Education,
Healthcare, Transportation,
Healthcare, Transportation,
Financials, Energy, Government
Financials, Energy, Government
- Universities: 55+
- Universities: 55+
- Countries: 37+
- Countries: 37+
Through:





Professional
Development
Education
Research
Practices
Policy Making
2014 ISSIP and/or its affiliates. All rights reserved.
Ambassadors
Committe
es
Special
Special
Interest
Interest
groups
groups
Chapters
Chapters
Students
Students
Mentorshi
Mentorshi
p
p
44

45. ISSIP Ambassadors

More than 15 Ambassadors and
growing…

Link ISSIP to other professional
associations, research centers,
conferences, etc.

Help ISSIP co-sponsor activities
in other conferences
2014 ISSIP and/or its affiliates. All rights reserved.
more...
http://www.issip.org/learningcenter/valuen
etwork/
45

46. Existing SIGs
SDN
Leverage the Software Defined
Networking momentum to
accelerate the transition of SDN for
service professionals and spark
innovative approaches to service
delivery.
Lead:
Zach Siels
2014 ISSIP and/or its affiliates. All rights reserved.
46

47. ISSIP Open Innovation Coaching
Program
Coaching
Coaching
Internsh
ip
Jo
b

Goal: Co-create a superior coaching
expience for ISSIP Student Members,
academics, industry professionals, policy
makers, and members of other professional
societies

Focus: Open innovation projects that
address real business and societal challenges

Platform: pipeline of smart service projects
of mutual interest to:
• Students that make them more competitive for smart
service jobs
• Academicians, for smart services case development,
and research
• For industry partners to test a vetted pool of talent for
hiring

Participating Universities so far: Hult
SF, SJSU

Participating Companies so far: IBM,
Cisco, HP
2014 ISSIP and/or its affiliates. All rights reserved.
Regions 2.0
San Jose State
University, IBM, Cisco,
HP, and ISSIP now
designing new
templates for regional
development through
service innovation!
47
47

48. Professional Development

ISSIP Certification, Badges, and Seals
- Certification Committee Chair: Professor Haluk
Demirkan, University of Washington,
- Committee Goals: Lead and define criteria for
ISSIP certifications and badges for services,
solutions, systems, courses and workshops,
- In the short term:
• “ISSIP Reviewed” already granted through Hult
International School of Business
 Courses, workshops, books, etc.
- In the long term:
• Develop BOK
• Develop testing, certification, and auditing criteria
• Offer professional certifications

Professional Book Series – BEP, Co-editors: Dr.
Jim Spohrer, Dr. Haluk Demirkan

Developing T-shape assessment instruments Professor Lou Freund, SJSU
2014 ISSIP and/or its affiliates. All rights reserved.
48

49. ISSIP Chapters

Geographic chapters are
proposed by members and
approved by the Board of
Directors.

First Chapter: ISSIP Germany

ISSIP Germany
Chapters for Switzerland,
Japan, UK, Italy, Jordan,
Australia, and others are
planned.
49
2014 ISSIP and/or its affiliates. All rights reserved.
49

50. Committees

Conferences Committee

- Oversee ISSIP Conference
activities

- Leads and define criteria for
ISSIP certifications and badges
for services, solutions,
systems, courses and
workshops, develop BOK,
develop testing and auditing
criteria
Elections Committee
- Administers ISSIP Elections

Nominating Committee:
- Administers ISSIP nominations
for various elected positions


Operations Committee
Publications Committee:
- Set guidelines for and manage
ISSIP publications
2014 ISSIP and/or its affiliates. All rights reserved.
Mentorship Committee
- Oversee ISSIP-industryacademia Student Mentorship
Program
- Manages the tactical operations
of ISSIP

Certification Committee

New Members Committee
- Increase quantity of both Dues
Paying members and
Individual members
50

51. Leadership….
Ammar Rayes,
President, ISSIP;
Distinguished
Engineer,
Cisco Services
Ana Pinczuk
BOD Member, ISSIP;
SVP Transformation, Cisco
Services
2014 ISSIP and/or its affiliates. All rights reserved.
Charlie Bess,
BOD Member, Vice
President, ISSIP;
HP Fellow, and VP
Haluk Demirkan
BOD Member,
ISSIP;
Professor University
of Washington
Jim Spohrer
BOD Member,
Secretary, Treasure,
ISSIP; Director Global
University Programs,
IBM
Yassi Moghaddam
Executive Director, ISSIP;
Formerly Bell Labs, AT&T,
Lucent, Wells Fargo, & several
startups
Ralp Badinelli
BOD Member, ISSIP;
Professor Virginia
Tech
Jeff Welser
Vice President Elect, ISSIP;
Director Services Research,
IBM
51

52. Join ….
http://www.issip.org/join-thecommunity/
52
2014 ISSIP and/or its affiliates. All rights reserved.
52

53. Thank you!
Yassi Moghddam
Executive Director, ISSIP
yassi@issip.org
twitter: @yassi_moghddam
(408) 318-0332
www.issip.org
Nov 13, 2013
2013 ISSIP and/or its affiliates. All rights reserved.
53