Prescription Poland, ISSIP, Data Techno Park, IBM Research, Watson, Cognitive Systems Institute, e-Health, Service Science

1. Vail 2014:
Partnering for e-Health Grand Challenge
Dr. James C. (“Jim”) Spohrer
Director, IBM Global University Programs & Cognitive Systems Institute
May 26, 2014

2. Prescription Poland Expert Network
• Maria Siemionow MD PhD DSc (U Illinois at Chicago) – Chairperson
• Marek Girek MD (Data Techno Park)
• Mirosław Miller PhD (Polish Academy of Sciences & Data Techno Park)
• Yassi Moghaddam (International Service Science Innovation Professionals)
• Andrzej Ruciński PhD (University of New Hampshire)
• Jim Spohrer PhD (IBM, ISSIP)
• Michael Yaszemski MD PhD DSc (Mayo Clinic)

3. Vail 2014 Objectives
• Grand challenge in e-Health developed
by ISSIP/DTP partnership
• Data Techno Park as a service science center
of excellence addressing critical e-Health
problems: big data, health analytics,
standardization, implementation procedures,
new product development
• E-Health market strategy development

4. IBM Research - Almaden

5. IBM Research

6. Next Generation Infrastructure
for a Smarter Planet
Cloud
Social
Internet of Things
Mobile

7. E-Health

8. 8
Technology: Cognitive Computing

9. IBM Platforms for Entrepreneurs
• Smarter Cities Intelligent Operations Center Platform
• IBM Watson & Cognitive Computing Platform
• IBM UP helping university startups to scale-up (growth)
5/26/2014
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
9

10. Welcome to the new age of
platform technologies and
smarter service systems
for every sector of
business and society
nested, networks systems

11. Service Systems Fundamental Abstraction of Service Science:
ISSIP portal to Disciplines (23), Professional Associations (39), Journals (20), Conferences (31), Workshops (7)
IBM SSME Centennial Icon of Progress
Discipline Association
Marketing AMA
Operations Research INFORMS
Information
Systems
AIS
Computer Science
and Engineering
ACM, IEEE
Human Factors AHFE
Operations
Management
POMS
Systems Science ISSS
Design SDN
Systems Engineering IIE
… …
Serviceology SfS
(SSME+DAPP) ISSIP

12. The Well-Read Service Scientist
(The top 300 papers – together over 100,000 citations)
• http://service-science.info/archives/2708

13. Service-Dominant Logic
Prof. Stephen VARGO Prof. Robert LUSCH
Vargo, S. L., & Lusch, R. F. (2004). Evolving to a
new dominant logic for marketing. Journal of
marketing, 1-17. (Oct. 2013, ~4500 citations)
Claude Frédéric Bastiat David Ricardo Colin Clark Richard Normann John Riordan

14. Service Thinking
Saperstein & Hastings: Book, Course, ISSIP Certificate
All value is co-created
Service systems we live and work in
Componentized business architecture
Global-mobile-social scalable platforms
Run-Transform-Innovate
Multi-sided metrics
CVC Group, LLC 14

15. Holistic Service Systems (HSS)
5/26/2014
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
15
http://www.service-science.info/archives/1056
Nation
State/Province
City/Region
University
College
K-12
Cultural &
Conference
Hotels
Hospital
Medical
Research
Worker
(professional)
Family
(household)
For-profits:
Business Entrepreneurship
Non-profits
Social Entrepreneurship
U-BEE
Job Creator/Sustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
“The future is already
here (at universities),
it is just not evenly
distributed.”
“The best way to
predict the future
is to (inspire the next
generation of students
to) build it better.”
“Multilevel nested,
networked
holistic service
systems (HSS)
that provision
whole service (WS) to
the people inside them.
WS includes
flows (transportation,
water, food, energy, com
development (buildings,
retail ,finance, health,
education),
and governance (city,
state, nation). ”
University Four Missions
1. Learning
2. Discovery
3. Engagement
4. Integration

16. Universities Matter #1
5/26/2014
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
16
Japan
China
Germany
France
United KingdomItaly
Russia SpainBrazil
Canada
India
Mexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 0,7489x+ 0,3534
R² = 0,719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
%globalGDP
% top 500 universities
Nation’s % WW GDP and % Top 500 Universities (2009 Data)

17. Universities Matter #2
5/26/2014
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
17
…But it can be costly, American student loan debt is over $900M

18. Universities Matter #3
5/26/2014
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
18
“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the
indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard
students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic
activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”

19. Partnering for Skills
Marisa Viveros,
VP Cybersecurity
Innovation
Dianne Fodell,
Program Exec
Skills for 21st C
Nanci Knight,
Academic
Initiatives
(Western Region)

20. Key Question: Knowledge Half-Life
• What percentage of a companies product and service
offerings to customers change every year?
• What percentage of the courses that students get change
every year?

21. 21
Education: Challenge-Based Sport

22. T-Shaped People:
Next Generation Adaptive Innovators
for a Smarter Planet
Many disciplines
Many sectors
Many regions/cultures
(understanding & communications)
Deepinonesector
Deepinoneregion/culture
Deepinonediscipline
“No one knows everything, but a well-chosen team of T-shapes has empathy to learn anything.”

23. Why ISSIP? T-shapes for
Teamwork
• Our world is becoming more
interconnected and complex
• Yet most organizations
operate is silos
• Most professional
organizations do a great job
of focusing on one
discipline, function, or
industry sector
ISSIP is a professional society designed
to focus on the interconnected nature
of value co-creation for smart service
systems (tech, biz, social, etc.)
BREADTH
DEPTH
T-Shape
professionals can
innovate across
traditional
boundaries

24. ISSIP Ambassadors
• More than 15 Ambassadors
and growing…
• Link ISSIP to other
professional associations,
research centers, conferences,
etc.
• Help ISSIP co-sponsor
activities in other conferences
more...
http://www.issip.org/learningcenter/valuen
twork/

25. At your university, how many?
• Are your researchers, staff, faculty, students
talking about “Cogs” yet?

26. IBM Vision: A New Era of Computing
• Cognitive systems allow us to do more and dream
bigger, boosting both productivity and creativity

27. Watson Business Unit
• $1B Investment: Far beyond Jeopardy!
Watson Foundations
Big Data and Analytics
Cognitive Systems27
Ecosystem Program
Business Partners
Developers
Researchers
Solutions
Customer Engagement
Healthcare
Finance
Accelerated Research
Services
Watson Discovery Advisor
Watson Explorer
Watson Analytics

28. Watson Academic Programs
• On ramp…
2014
Readiness
- Cognitive Computing Course
an and Competition
- Case Competitions
- Great Mind Challenges
- Other collaborations
Recruiting
Research
- Cognitive Systems Institute
2015 – Scale Globally
•Expand functionality,
algorithms, experience
•Collaborative Research
•Publish papers
•Develop courses
•Develop applications
•Program in Corelets
•Establish SIGs

29. New Era of Computing:
Cognitive Technologies & Componentry
29
 Natural Language
– Reasoning, Logic & Planning
– Symbolic Processing
– Natural Language Processing
– Ranking of Hypotheses
– Knowledge Representations
– Domain-Specific Ontologies
– Information Storage/Retrieval
– Machine Learning, Reasoning
– Von Neumann Componentry
– OpenPOWER Systems
 Pattern Recognition
– Recognition, Sensing & Acting
– Pattern Processing
– Image & Speech Processing
– Ranking of Hypotheses
– Pattern Representations
– Domain-Specific Neural Nets
– Information Storage/Retrieval
– Machine Learning, Perception
– Neuromorphic Componentry
– SyNAPSE Systems
AI for IA:
Intelligence
Augmentation
Cognitive Systems
(“Cogs”) that boost
learning,
discovery,
engagement,
transformation, and
long-range planning.
Cognition as a Service

30. Cognitive Systems Institute
• Exploration: Research on Cognitive Systems/Cognitive Science
– Work with universities to develop grand challenge research questions
– Create a “Handbook of Cognitive Systems Research”
– Link conferences, journals, professional associations, funding agencies
• Education: Readiness to Build “Cogs” for Multiple Use Cases
– Work with universities to establish new courses & POVs (Point-of-view documents)
– People use “Cogs” to boost their productivity/creativity in multiple roles/contexts
– Develop POVs on business and societal transformation (roles to regions)
• Ecosystem: Regional Startups Enabled by “Cognition as a Service”
– “Cogs” as the new apps – systems of engagement (Mobile/Cloud)
– Components for natural language processing, reasoning, learning (Von Neumann)
– Components for pattern recognition, perception, learning (Neuromorphic)
• Engage: Top Collaborators Aligning For Speed & Impact With…
– IBM Watson Business Ecosystem: Courses and Startups (21st Century Jobs)
• IBM Componentry (Blue Mix/SoftLayer, OpenPOWER, SyNAPSE, etc.)
– IBM Research/University Programs on series of grand challenges
• Curated Content (Training & Test), Natural “Cogs,” Multicultural Reading Comprehension,
Professional Certifications, Accelerated Discovery, Long-Range Planning (Rebuilds), etc.

31. In Pictures
Courtesy Jean Paul Jacob, IBM Research Emeritus
“Cogs”
- Language
- Learning
- Levels

32. 5/26/2014
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
32

33. Jim Spohrer, IBM
• Dr. James (“Jim”) C. Spohrer is IBM Innovation
Champion and Director of IBM University Programs
(IBM UP). Jim works to align IBM and universities
globally for innovation amplification. Previously, Jim
helped to found IBM’s first Service Research group,
the global Service Science community, and was
founding CTO of IBM’s Venture Capital Relations
Group in Silicon Valley. During the 1990’s while at
Apple Computer, he was awarded Apple’s
Distinguished Engineer Scientist and Technology title
for his work on next generation learning
platforms. Jim has a PhD in Computer
Science/Artificial Intelligence from Yale, and BS in
Physics from MIT. His current research priorities
include applying service science to study nested,
networked holistic service systems, such as cities
and universities. He has more than ninety
publications and been awarded nine patents.

34. 5/26/2014
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
34