A/W 21/22 Outdoor Retailer Market pays more attention to the consumer group expansion and outdoor sports requirements. And it accepts more people through designs with better inclusiveness. Visit: https://www.popfashioninfo.com/analysis/

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A/W 21/22 Outdoor Retailer Market

2. A/W 21/22 Outdoor Retailer Market pays more attention to the consumer group expansion and outdoor sports requirements. And it accepts more people through designs
with better inclusiveness. Since the environmental concept is more and more important, sustainable development has also been the fashion trend. Therefore, the
application of natural fibers becomes the key point. Except for the functionality, comfort and versatility are also essential for design. Multi-occasional dressing with high cost
efficiency is more popular among consumers.
Overview

3. Outdoor sports is no more an activity for a group of people. Inclusiveness becomes the important driving factor for exploring sports market. Considering the needs of people
with physical defects, children, beginners, urban people and other different groups, the brands inject daily styles and elements to release multi-functional styles, which are
more acceptable among people.
Inclusiveness

4. Adjustable Design

5. Adjustable design endows clothes with more dressing possibilities. O'Neill uses detachable inflating tube to inject newness into thermal design. Odio applies balaclava style
on the bottom layer to improve convenience. Volcom uses zippers to connect cloth under the jacket in order to lengthen the clothes and present flexibility.
Adjustable Design

6. Since high-efficiency and versatile designs are popular among consumers, multi-occasional dressing has also become the design point. Zip pockets on liner and side phone
pockets are more reassuring. The prominent air-permeability and waterproof technique can satisfy both urban lives and jungle adventure.
Urban Jungle

7. Due to the impact of the epidemic, people are more interested in the less crowded wild countryside. Durable waterproof DWR coating and functional practical details meet
the requirements of short trips or expeditions. The detachable kitchen bag with snap-fasteners presents flexibility.
Wild Exploration

8. Sustainable development underlines the natural ingredients. Eco-friendly anti-bacterial functional fabric is made by cotton, hemp, wool and wood. Super Natura blends wool
and artificial fibers to present high-quality clothes designs. Fjällräven uses pine trees and its triple-weaving is more durable.
Underling Nature

9. The development of temperature control design is more suitable for adventures in very cold or very hot climate. And the zipper design can also dissipate the heat rapidly.
Liquid Activewear uses back heating design to rise the body temperature. While Cool Human T-shirt applies xylitol to ensure the cooling effect.
Temperature Control

10. Feminine Design

11. More and more female groups join in outdoor sports, which makes feminine design more important. Breaking through the simple design which directly reduces the size,
womenswear is interpreted from a more feminine perspective. Based on functional and comfortable designs, feminization is also underlined.
Feminine Design

12. The super bright fluorescent color is more suitable for exploring rural areas, which can strengthen the visibility in the wilderness and improve the outdoor security. Green
and orange bright colors are the key points. Except for jacket and pullover items, unified suit design is more recommended.
Fluorescent Color

13. Consumers' rising environmental awareness and interest to plant dyes make neutral colors important. Compared with minimalist neutral colors, warm pale neutral colors
are softer and more suitable for creating the lively dynamic. And the clothing style is simpler and neater.
Warm Neutral Color