Blue tone plays an important role among the chromatic colors. We divided blue colors into groups according to the data analysis and selected deep blues, saturated blues and bright blues to refine the color trend. This report will make precise trend prediction based on big data and try to figure out the matching items at the same time. View more: https://www.popfashioninfo.com/details/report/t_report-id_11143-col_125/

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Blue -- The Data of A/W 22/23 Womenswear Color

2. Color Evolution--Proportion Trend of Blue

4. Runway Data Confirmation--Womenswear Color
According to the year-on-year changes of color proportion, except
for colorless colors, blue color has increased the most(+0.0364),
followed by green and yellow.
According to the color proportion of A/W 21/22 womenswear
runways, colorless colors(31.47%) occupy the most, while
blue(15.59%) is the most popular among chromatic colors,
followed by purple and green.

6. Isabel Marant Etoile
The A/W 21/22 blue hue is separated into three categories according
to the color features, deep blue(57.63%), saturated blue(17.16%)
and bright blue(19.4%).
Hue Trend--Proportion of Blue Hue
Off-White
AUBRUINO
POP Recommend

7. Isabel Marant Etoile AUBRUINO

8. Hue Trend--Proportion of Deep Blue
We can see from the trend of deep blue(2018-2021) that t
he hue keeps a steady increase from 2020 to 2021.
Burberry, Gibraltar Sea and Mazarine Blue are selected to be the
samples of deep blue for data analysis. From 2018 to 2021, Burberry
is increasing steadily, while other two remain the proportion.

10. Color Application--Burberry
Chanel
Dior
Hermes
TRUNKPROJECT
Dior
Hugo Boss
Burberry keeps its steady momentum and takes a larger proportion among the deep blues, which makes it become a noteworthy color in t
he future. Burberry is suitable for being used on knit, outerwear and denim.

12. Hue Trend--Proportion of Saturated Blue
According to the data from 2018 to 2021, saturated blue colors are
increasing steadily, especially in 2020.
Blue Bonnet, Algiers Blue and Dazzling Blue are selected as the
samples of saturated blue. We can see that Blue Bonnet has got
a clear increase; Algiers Blue also presents a rising trend; Dazzl-
ing Blue is relatively steady.

14. Application--Blue Bonnet
Versace
Semicouture
Polimoda Maitrepierre Louis Vuitton
Blue Bonnet with higher saturation attracts more young consumers, which is suitable for jacket and knitwear.

16. Hue Trend--Proportion of Bright Blue
Bright blues keep increasing from 2018 and 2021.
Sky Blue, Blue Bell, Delphinium Blue and Bonnie Blue are selected
as the samples. We can see that the increase of Sky Blue is relatively
more distinct, while Blue Bell and Delphinium Blue are stable.

18. Color Application -- Sky Blue
Jacquemus
3.1 Phillip Lim
Viviano Sue 3.1 Phillip Lim Isabel Marant Etoile
As a fresher bright blue, Sky Blue owns its suitable consumer groups. Occupying a larger proportion among the bright colors, Sky Blue will
still be noteworthy in the future, which is suitable for outerwear, knit, shirt and dress.
Raf Simons

20. Refined Color -- Bonnie Blue
According to the data analysis of Bonnie Blue, the color is increasing
steadily from 2018 to 2021.
From the dimension of item trend, we can see that Bonnie
Blue is more likely to be applied on outerwear. Top, dress
and pants present a relatively steady trend.

22. Color Application -- Bonnie Blue Outerwear
PRADA
LACOSTE
Viviano Sue Isabel Marant Etoile Plan C
The silhouette of Bonnie Blue outerwear will be a noteworthy trend in the future.
Alexander Wang
Cukovy

24. Color Application -- Bonnie Blue
Isabel Marant Etoile
Etro
Marni
Etro
Plan C
Since Bonnie Blue shows a generally increasing movement, such color can be used on knitwear and dress.
DEW E DEW E
Alexander Wang

26. Color Inspiration -- Artist Color Recommendation
As an important chromatic color, blue hue needs better designs. We can draw inspiration from the works of artists while making fashion
design.

28. Color Inspiration -- Color Matching
Outstanding color matching can improve the prettiness of clothing. Proper combination with the palette of artworks brings high-class color
matching.
Tibi Sportmax Berluti

29. Tibi Sportmax Berluti