1. Presented by
Jenny Colon, Kristina Shadadi, Rudy De La Torre
& Juan Giron

2. Jenny Colon, Marketing Manager
Kristina Shadadi, Manufacturing Director
Rudy De La Torre, Sales Manager
Juan Giron, National Online Sales Representative

3. Business Card

4. Meeting Agenda
1. Introduction
2. Product description
3. Customer Benefit Plan / FABs
4. Provide Comparison Analysis
5. Provide Marketing and Sales Plan
6. Address any questions and inquires

5. Customer Profile & Planning
• Name: BlendTec
• Address: 1206 S. 1680 W., Orem, UT 84058
• Regional Office: Van Nuys, CA
• Type of Business: Manufacturer of commercial and consumer grade small
kitchen appliances
• Name of Buyer: Amazon - Mitch Sebolsky
• Type of Retailer: Online Super Store
• Buyer’s Personality Type: Intelligent, business oriented, extremely detail
oriented
• Buyer’s Important Purchasing Needs: Buyer needs products that appeal to
large demographic of consumers

6. Our Customers
Who’s buying?
Primary: 25-45 year old single and married individuals
Secondary: 35-65 year old mothers and grandmothers
Description: Individuals focused on making impenetrable
and durable healthy conscious decisions by juicing daily
maintaining balanced diets and for themselves and their
families’
Income: All levels, Middle Class – Upper Class

7. •Powerful, Versatile, Easy to Clean
•Commercial Quality
•Blend Cycles
•Packed with Power
•Multi-Tasking
•Virtually Pays for Itself
Features, Benefits & Advantages

8. Jamba Juice 16oz fresh juice, $6.09
Whole Foods Market 32oz fresh juice, $14
If you were to drink a 32oz juice every day, you would
pay for your Blendtec in 28 to 30 days!
Features, Benefits & Advantages

9. Video Presentation
https://www.youtube.com/watch?v
=OHqCN29CvKE

10. Competitive Analysis
Ninja
$259.00
1500 watts
72 ounce container
10% Restocking Fee
Warranty: None
No presets or timers
Not user friendly
Cost: $399.00-$649.00
1440 watts
60 ounce container
15% Restocking Fee
Warranty: 5-7 yrs
Addt’l 3 yr - $120
No presets or timers
User Friendly
$349.00
1560 watts
90 ounce container
Restocking Fee: None
Warranty: 8 yrs
Presets: Yes
Most User Friendly
Vitamix

11. Marketing Strategy
1. Con’t Online Video Marketing
> Direct Feed Back to Amazon
2. Launch Youtube Advertisements
> Direct Feed Back to Amazon
3. Direct Product Sales Building Initiative
> National Online Sales Representative, Juan Giron
4. Mid Trial Run Sales Evaluation

12. Proposition to Buyer
• 90 Day Trial
• 1,000 Units
• Pay Return Postage
$195 per blender for the first 1,000 units
$175 for orders greater than 1,001
Suggested Pricing:
Retail Price
$449.99
List Price (recommended)
$349.99

13. Suggested Unit Order
Potential Profit Margins:
Suggested Retail Price
$449.99 (from 230% to 257% return)
List Price (recommended)
$349.99 (from 179% to 199% return)
Units
Purchased
Cost Projected
Sales
Profit $$$ Benefit for Consumer
1,000 195,000 449,990 254,990 Great Price
1,001 175,175 349,990 174,815 Great Value

14. Q & A