Sprout Social and AdRoll teamed up to create this presentation all about "How to Be Awesome at Twitter". Hostess Jackie shares insights she learned while working at Twitter.
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How to Be Awesome at Twitter
1. Jackie Lamping
Sr. Director of Marketing, AdRoll
@jackielamping
How to Be Awesome
at Twitter
PRESENTED BY
+
@AdRoll | @SproutSocial | #SproutWebinar
2. Identifying Your Brand Moments
•
What Top Brands do Differently on Twitter
•
Creating ‘Retweet-Worthy’ Content
•
The Simple Rules of Social Customer Service
The Game Plan
HOW TO BE AWESOME AT TWITTER &
3. SUN MON TUE WED THU FRI SAT
“Coffee”
HOW TO BE AWESOME AT TWITTER &
4. SUN MON TUE WED THU FRI SAT SUN
“Yoga”
HOW TO BE AWESOME AT TWITTER &
5. SUN MON TUE WED THU FRI SAT
HOW TO BE AWESOME AT TWITTER &
“Banking”
6. JUL NOV DEC JAN FEB MAROCTAUG SEP APR MAY JUN JUL
HOW TO BE AWESOME AT TWITTER &
“Skiing”
9. 1. Engage in culturally relevant moments.
2. Create everyday brand moments.
3. Surprise and delight through 1:1.
HOW TO BE AWESOME AT TWITTER &
Brands Who Are #Awesome at Twitter:
22. &HOW TO BE AWESOME AT TWITTER
But How Can I Go Viral?
23. Content People
Want
What You
Want to Say
Branded Content That Gets Engagement
HOW TO BE AWESOME AT TWITTER &
Every Brand’s Challenge with Social Media:
24. 1. Entertainment / Humor
2. First-Look / Behind-the-Scenes
3. Information / How-To
4. Messages of Inspiration
5. Doing Good
HOW TO BE AWESOME AT TWITTER &
Top 5 Categories of Most Retweeted Content
67. HOW TO BE AWESOME AT TWITTER &
Thank You!
Jackie Lamping
Sr. Director of Marketing, AdRoll
Tweet me with Questions!
@jackielamping
@AdRoll | @SproutSocial | #SproutWebinar