What is a digital strategy and why it is important for a small business to have one.

1. DIGITAL STRATEGY
Jethro – Your Web, Cloud and Technology Specialists

2. •Why is a Digital
Strategy critical
to your business
success?
Competition
Analysis
Technology
Audit
Online
Marketing
Brand
Management
Measurement
& KPIs
Process
Improvement

3. SOME QUESTIONS
•Does your
mechanic help
you with your
accounting?

4. •Would you ask your
doctor to fix your
car?

5. •Why would you
assume you know
more about
technology than
a tech specialist?

6. •You invest in your business with
education, ongoing learning,
professional development, trade
seminars and peer review

7. •You have years
of experience in
your field

8. •How many hours did you spend
learning about cloud technology
in the last 12 months?

9. •When was the last
technology
seminar you
attended?

10. •We are
professional
geeks

11. WHAT IS A DIGITAL STRATEGY?
•So you have a
business plan
•And a budget

12. WHAT IS A DIGITAL STRATEGY?
•You might even have a marketing
plan
BUT…
•Do you have a digital strategy?

13. ELEMENTS MIGHT INCLUDE
•Technology road map
•Software dependencies
•Cloud migration plan
•Online presence

14. ELEMENTS MIGHT INCLUDE
•Devices and access Security
•Disaster Recovery (DR) and Business
Continuity Plans (BCP)

15. WHAT A DIGITAL STRATEGY DOES
•It aligns your technology needs
with your business plans
•It informs your investment
•It guides your web marketing

16. WHAT A DIGITAL STRATEGY DOES
•It schedules your change
management
•It drives efficiency and
productivity

17. WIKIPEDIA DEFINITION
•… is the process of specifying an
organisation's vision, goals, opportunities
and related activities in order to
maximize the business benefits of
digital initiatives to the organisation

18. WHAT HAPPENS TO BUSINESSES
WITHOUT A STRATEGY?
•A failure to plan is a plan to
fail
•Inefficient businesses
lose to their more efficient
competitors

19. CAN YOUR BUSINESS AFFORD?
•Missed sales and opportunities
•Negative feedback – people talk
about your business in social
media
•Wasted money

20. COMMON MISTAKES OF DIY
•Buying unsuitable equipment on “special”
•Incorrect licensing of software
•Making the assumption the cloud is free
•Untested backups, DR and BCP
•Leaving it to untrained Gen Y staff
•Inappropriate use of social media for business

21. JETHRO EMPLOYS PROFESSIONALS
WHO SPECIALISE IN
•Business architecture and digital strategy
•Web development and design
•SEO (Search Engine Optimisation)
•SEM (Search Engine Marketing)
•SMM (Social Media Management)

22. JETHRO EMPLOYS PROFESSIONALS
WHO SPECIALISE IN
•Reputation and Brand Management
•Photography and Graphic Design
•Sys Admins and Database Experts
•Office Productivity Gurus
•Writing and Content Development

23. OUTSOURCE YOUR TECH
•It costs less to buy right first then to fix after
•Our goal is to improve your business results
•We help you take advantage of changes
•We provide plans & tracking of results

24. QUESTIONS TO ASK YOURSELF
•Does my business Invest in Technology
or only spend money when it has to?
•Are my competitors using technology
better than me?
•How do I gain the edge?

25. QUESTIONS TO ASK YOURSELF
•Does my business have a BYOD (bring
your own device) management
plan?
•Do I want better margins? Am I seeing
productivity gains from the cloud?
…my competitors are….

26. OBLIGATION FREE AUDIT
•We conduct an audit across multiple
business points and rate the business for
the absence or presence and application
of these areas.
•We then sit with the business owner and
discuss the results.
*Our time to conduct this audit and sit with the business owner and discuss the results is usually
charged at $165 per hour. A typical audit can take 4-8 hours to conduct. (Depending on size
of business, number of staff, locations and business activities)

27. DIGITAL STRATEGY
Jethro – Your Web, Cloud and Technology Specialists