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Jason Dunstone

MD Square Holes and Consumer Researcher
NAB Monthly Business Survey April 2015
SOUTH AUSTRALIA
OVERALL CONFIDENCE APRIL 2015
Nov 13
[n=400]
Mar 14
[n=401]
May 14
[n=400]
Aug 14
[n=402]
Nov 14
[n=404]
A...
SOUTH AUSTRALIA
PERSONAL FINANCIAL SECURITY
12 months ago
In 12 months time 7%
5%
18%
18%
49%
50%
19%
19%
8%
8%
Much bette...
“Australia is in a state of flux as
to its economic future - lack of
political leadership”
“I am satisfied with my life at...
Innovate or Die
Disrupt or Die
Eight disruptive thinkers
Nicki BowersAlistair HaighAndre & JustinAnthony Kittel
Eric MigicovskyMark ZuckerbergHenry FordS...
“Trying to get back to the
basics of great products, great
marketing, and great
distribution.” “Apple has
drifted away fro...
Creators
Itch Scratchers
Pattern followers
Visionaries
Customer Focused
Disruptivethinkers
No brand or issue is an island,
it sits within a broader context
Demographics
Passions
Aspirations
Category
Interactions
Experiences
Frustrations
Communications
Brand
Opportunities
Disrup...
Broader Context
Aligned categories
Direct ‘competitors’
Brand
Product
Consumer:
“How can you
make my life
better, easier …...
Consumer Centered innovation



Disruptive thinkers design and implement with the end user in mind.



Balancing the needs...
Product
Value
It all starts with a valued product …
Three ways to illustrate ‘value’
1. Cheaper – but need to maintain quality?
2. Better – but need to illustrate better?
3. ...
Focus on your product value and
strategy.



Don’t get scared or distracted by
competitors!
Eric Migicovsky
Steve Jobs
201...
ProductSales
Relationships Value
ProductSales
Relationships Value
Advocacy hotspot
90%+ advocate mouth to ear
Encourage users to share / build the story
Product
Disruption
Sales
Growth
Relationships Value
Product
Disruption
Sales
Growth
Relationships Value
Disruption that matters
Product
Disruption
Sales
Growth
Relationships Value
Disruption that matters
Advocacy hotspot
Disruption hotspot
Advocacy h...
ProductSales
Relationships Value
Get now right first
Product
Disruption
Sales
Growth
Relationships Value
Disruption that matters
Advocacy hotspot
Disruption hotspot
Advocacy h...
Doing something amazing! Not, lots of things mediocre.
Who owns disruptive thinking?
Brand ambassador
Consumer ambassador
1 2
1 2
1
There is a trend towards innovation managers,
with many organisations well down this path.



However, it needs to be driv...
Where to start?
Thank you.
Jason Dunstone
Square Holes
www.squareholes.com
Twitter
www.twitter.com/jasondunstone
LinkenIn
www.linkedin.com/in/jasondu...
CEO Institute Breakfast Syndicate 25
CEO Institute Breakfast Syndicate 25
CEO Institute Breakfast Syndicate 25
CEO Institute Breakfast Syndicate 25
CEO Institute Breakfast Syndicate 25
CEO Institute Breakfast Syndicate 25
CEO Institute Breakfast Syndicate 25
CEO Institute Breakfast Syndicate 25
CEO Institute Breakfast Syndicate 25
CEO Institute Breakfast Syndicate 25
CEO Institute Breakfast Syndicate 25
CEO Institute Breakfast Syndicate 25
CEO Institute Breakfast Syndicate 25
CEO Institute Breakfast Syndicate 25
CEO Institute Breakfast Syndicate 25
CEO Institute Breakfast Syndicate 25
CEO Institute Breakfast Syndicate 25
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CEO Institute Breakfast Syndicate 25

Breakfast talk re market research, consumer insight, innovation, disruption etc

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CEO Institute Breakfast Syndicate 25

  1. 1. Jason Dunstone
 MD Square Holes and Consumer Researcher
  2. 2. NAB Monthly Business Survey April 2015
  3. 3. SOUTH AUSTRALIA OVERALL CONFIDENCE APRIL 2015 Nov 13 [n=400] Mar 14 [n=401] May 14 [n=400] Aug 14 [n=402] Nov 14 [n=404] April 15 [n= 404] 6% 4% 5% 7% 6% 4% 11% 12% 16% 20% 16% 25% 42% 37% 44% 35% 42% 27% 33% 42% 30% 31% 29% 39% 8% 5% 5% 7% 6% 5% Extremely confident Quite confident Neutral / unable to say Quite unconfident Extremely unconfident Most are uncertain!
  4. 4. SOUTH AUSTRALIA PERSONAL FINANCIAL SECURITY 12 months ago In 12 months time 7% 5% 18% 18% 49% 50% 19% 19% 8% 8% Much better Slightly better About the same Slightly worse Much worse Confidence largely comes back to certainty at home.
  5. 5. “Australia is in a state of flux as to its economic future - lack of political leadership” “I am satisfied with my life at present and assume this will continue next year.”
  6. 6. Innovate or Die Disrupt or Die
  7. 7. Eight disruptive thinkers Nicki BowersAlistair HaighAndre & JustinAnthony Kittel Eric MigicovskyMark ZuckerbergHenry FordSteve Jobs
  8. 8. “Trying to get back to the basics of great products, great marketing, and great distribution.” “Apple has drifted away from doing the basics really well.” “Our customers want to know who is Apple, and what is it we stand for, where do we fit in this world? And what we’re about isn’t making boxes for people to get their jobs done (although we do that well, we do that better than almost anybody in some cases). But Apple is about something more than that. Apple at the core, it’s core value, is that, we believe, that people with passion, can change the world for the better.” 1997 Steve Jobs on 'Think Different'
  9. 9. Creators Itch Scratchers Pattern followers Visionaries Customer Focused Disruptivethinkers
  10. 10. No brand or issue is an island, it sits within a broader context
  11. 11. Demographics Passions Aspirations Category Interactions Experiences Frustrations Communications Brand Opportunities Disruptive Thinking! Life Product Growth
  12. 12. Broader Context Aligned categories Direct ‘competitors’ Brand Product Consumer: “How can you make my life better, easier …?” Consumer: “How do these products make my life better, easier …?” Red Ocean Blue Ocean
  13. 13. Consumer Centered innovation
 
 Disruptive thinkers design and implement with the end user in mind.
 
 Balancing the needs of people, the possibilities of technology, and the requirements for
  14. 14. Product Value It all starts with a valued product …
  15. 15. Three ways to illustrate ‘value’ 1. Cheaper – but need to maintain quality? 2. Better – but need to illustrate better? 3. Unique – but is there an unmet need?
  16. 16. Focus on your product value and strategy.
 
 Don’t get scared or distracted by competitors! Eric Migicovsky Steve Jobs 20152015 Tim Cook 2012
  17. 17. ProductSales Relationships Value
  18. 18. ProductSales Relationships Value Advocacy hotspot
  19. 19. 90%+ advocate mouth to ear
  20. 20. Encourage users to share / build the story
  21. 21. Product Disruption Sales Growth Relationships Value
  22. 22. Product Disruption Sales Growth Relationships Value Disruption that matters
  23. 23. Product Disruption Sales Growth Relationships Value Disruption that matters Advocacy hotspot Disruption hotspot Advocacy hotspot
  24. 24. ProductSales Relationships Value Get now right first
  25. 25. Product Disruption Sales Growth Relationships Value Disruption that matters Advocacy hotspot Disruption hotspot Advocacy hotspot Invest in the future …
  26. 26. Doing something amazing! Not, lots of things mediocre.
  27. 27. Who owns disruptive thinking?
  28. 28. Brand ambassador Consumer ambassador 1 2 1 2 1
  29. 29. There is a trend towards innovation managers, with many organisations well down this path.
 
 However, it needs to be driven 
 from the top. 
 Rarely does a game changing idea proceed without CEO / Board endorsement.
  30. 30. Where to start?
  31. 31. Thank you.
  32. 32. Jason Dunstone Square Holes www.squareholes.com Twitter www.twitter.com/jasondunstone LinkenIn www.linkedin.com/in/jasondunstone Email jason@squareholes.com

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