8. SOUTH AUSTRALIA
OVERALL CONFIDENCE APRIL 2015
Nov 13
[n=400]
Mar 14
[n=401]
May 14
[n=400]
Aug 14
[n=402]
Nov 14
[n=404]
April 15 [n= 404] 6%
4%
5%
7%
6%
4%
11%
12%
16%
20%
16%
25%
42%
37%
44%
35%
42%
27%
33%
42%
30%
31%
29%
39%
8%
5%
5%
7%
6%
5%
Extremely confident Quite confident Neutral / unable to say Quite unconfident Extremely unconfident
Most are
uncertain!
9. SOUTH AUSTRALIA
PERSONAL FINANCIAL SECURITY
12 months ago
In 12 months time 7%
5%
18%
18%
49%
50%
19%
19%
8%
8%
Much better Slightly better About the same Slightly worse Much worse
Confidence largely
comes back to certainty
at home.
10. “Australia is in a state of flux as
to its economic future - lack of
political leadership”
“I am satisfied with my life at
present and assume this will
continue next year.”
14. Eight disruptive thinkers
Nicki BowersAlistair HaighAndre & JustinAnthony Kittel
Eric MigicovskyMark ZuckerbergHenry FordSteve Jobs
15. “Trying to get back to the
basics of great products, great
marketing, and great
distribution.” “Apple has
drifted away from doing the
basics really well.”
“Our customers want to
know who is Apple, and
what is it we stand for,
where do we fit in this
world? And what we’re
about isn’t making boxes
for people to get their
jobs done (although we
do that well, we do that
better than almost
anybody in some cases).
But Apple is about
something more than
that. Apple at the core,
it’s core value, is that,
we believe, that people
with passion, can change
the world for the better.”
1997
Steve Jobs on 'Think Different'
21. Broader Context
Aligned categories
Direct ‘competitors’
Brand
Product
Consumer:
“How can you
make my life
better, easier …?”
Consumer:
“How do these
products make my
life better, easier
…?”
Red Ocean
Blue
Ocean
22. Consumer Centered innovation
Disruptive thinkers design and implement with the end user in mind.
Balancing the needs of people, the possibilities of technology, and the requirements for
25. Three ways to illustrate ‘value’
1. Cheaper – but need to maintain quality?
2. Better – but need to illustrate better?
3. Unique – but is there an unmet need?
26.
27. Focus on your product value and
strategy.
Don’t get scared or distracted by
competitors!
Eric Migicovsky
Steve Jobs
20152015
Tim Cook
2012
43. There is a trend towards innovation managers,
with many organisations well down this path.
However, it needs to be driven
from the top.
Rarely does a game changing idea proceed without
CEO / Board endorsement.