Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
DUCKS + Design Thinking
Evolving market research thinking to enhance strategic impact
Jason Dunstone
Managing Director
Squ...
2
Holistic
Survey skewMethodology
DIY
SpecialistsResearchers
Agility
PlanningStrategy
Evolution is inevitable.
Market rese...
Market research is an industry that is
ever-evolving, yet debate surrounding
the meaning of insight and how we can
have gr...
Perhaps the answers
lay in design thinking.
5
Design Thinking!
Consumers Strategy
Technology
Where does insight
come from?
7
Research
Qualitative
Quantitative
Analytical Thinking
8
Analytical
Thinking
Strong evidence
Intuitive
Thinking
Sense or feeling
Insight!
Re-designing the
research process with
design thinking.
Define Research Ideation Prototype Learn
1 2 4 53
11
How do we go from …
this this?
Perceptions Problems Audience(s) Success
Realities and broader context
13
Desk
review
Influen-
cers
Trends
Robust
quant
data
Deep
qual 

data
15
Key idea territories …
17
Understand
consumers
Rapid Prototyping
Solutions
Free-flowing ideas
Agile Refinement
Fit to objective etc
Divergent
Thinking...
19
Start-up
workshop
Team 1
workshop
Team 2
workshop
Team 3
workshop
Team 4
workshop
10 key
strategies
Easy
High Value
Distracting ideas Stupid ideas
Simple ideas
(Agility)
Complex ideas
(Planning)
No Value
Difficult
1. Fail fast - and move on

2. Learn quickly - and evolve
C
A+
C
D
C-
“Design thinking moves the market research
industry’s innovation beyond how to better
collect consumer understanding or le...
DUCKS + Design Thinking.
Jason Dunstone
Managing Director
Square Holes
jason@squareholes.com
@jasondunstone
DUCKS + Design Thinking : Evolving market research thinking to enhance strategic impact
Próxima SlideShare
Cargando en…5
×

DUCKS + Design Thinking : Evolving market research thinking to enhance strategic impact

Jason Dunstone's slides from Australian Market and Social Research National Conference at Sydney Hilton September 2015 www.amsrs.com.au

  • Inicia sesión para ver los comentarios

  • Sé el primero en recomendar esto

DUCKS + Design Thinking : Evolving market research thinking to enhance strategic impact

  1. 1. DUCKS + Design Thinking Evolving market research thinking to enhance strategic impact Jason Dunstone Managing Director Square Holes jason@squareholes.com @jasondunstone
  2. 2. 2 Holistic Survey skewMethodology DIY SpecialistsResearchers Agility PlanningStrategy Evolution is inevitable. Market research…
  3. 3. Market research is an industry that is ever-evolving, yet debate surrounding the meaning of insight and how we can have greater strategic impact are ongoing conversations.
  4. 4. Perhaps the answers lay in design thinking.
  5. 5. 5 Design Thinking! Consumers Strategy Technology
  6. 6. Where does insight come from?
  7. 7. 7 Research Qualitative Quantitative Analytical Thinking
  8. 8. 8 Analytical Thinking Strong evidence Intuitive Thinking Sense or feeling Insight!
  9. 9. Re-designing the research process with design thinking.
  10. 10. Define Research Ideation Prototype Learn 1 2 4 53
  11. 11. 11
  12. 12. How do we go from … this this? Perceptions Problems Audience(s) Success Realities and broader context
  13. 13. 13
  14. 14. Desk review Influen- cers Trends Robust quant data Deep qual 
 data
  15. 15. 15
  16. 16. Key idea territories …
  17. 17. 17
  18. 18. Understand consumers Rapid Prototyping Solutions Free-flowing ideas Agile Refinement Fit to objective etc Divergent Thinking Convergent Thinking
  19. 19. 19 Start-up workshop Team 1 workshop Team 2 workshop Team 3 workshop Team 4 workshop 10 key strategies
  20. 20. Easy High Value Distracting ideas Stupid ideas Simple ideas (Agility) Complex ideas (Planning) No Value Difficult
  21. 21. 1. Fail fast - and move on
 2. Learn quickly - and evolve
  22. 22. C A+ C D C-
  23. 23. “Design thinking moves the market research industry’s innovation beyond how to better collect consumer understanding or leveraging new models of strategic thinking towards a more integrated and holistic approach to making the world better.”
  24. 24. DUCKS + Design Thinking. Jason Dunstone Managing Director Square Holes jason@squareholes.com @jasondunstone

×