SlideShare una empresa de Scribd logo
1 de 53
http://1m1m.sramanamitra.comTo help a million entrepreneurs reach a million dollars in annual revenue and beyond One Million by One Million
Case Study: IDS Software
$10M a yr semiconductor yield management software company
Entrepreneur owned 80% of the company
Total Available Market (TAM): $150 M
$150 M TAM => Too Small For VCs
Exit price: $30 MEntrepreneur made $24 M
Successful Entrepreneur?
99% of entrepreneurs looking for financing get rejected Fact:
Yes, Even In Silicon Valley 99% Rejection Rate
Market Opportunity Too Small
Tyranny Of The TAM
Many more $5M, $10M, $20M, $50M, $150M opportunities than $500M or $1B ones Worth building, especially if you own a large %
90% owner of $5m company sold for $25m Which entrepreneur makes more money? 5% owner of $25m company sold for $100m $22.5m $5m
Ownership Matters
Case Study: Facebook
$500k at $5M$12.7M at $98M  First two rounds:
How do you preserve that much ownership?
Bootstrap to Validation and Momentum
Early stages: Lean, Lean, Lean
Entrepreneurship = Financing Misconception
Entrepreneurship = (Customers + Revenue + Profits) Truth: Financing is optional
An old error is generally more popular than a new truth Unfortunately
Please avoid Silicon Valley’s errors Indian entrepreneurs
Focus on customers, not investors Scarce resources
Do not spray and pray 1M/1M mantra of lean startups:
Do not try to boil the ocean Focus:
Case Study: PayCycle Positioning
PayCycle: Outsourced Payroll Services (SaaS) 3/28/11 One Million by One Million 30
ADP: Payroll Services for Enterprises 3/28/11 One Million by One Million 31 Competition:
Paychex: Payroll Services for the Mid-market 3/28/11 One Million by One Million 32 Competition:
Where is the gap? Can’t compete head-on with large companies …
Payroll SaaS for Very Small Businesses with < 20 employees 3/28/11 One Million by One Million 34 Underserved niche:
Bottom-Up TAM Analysis 3/28/11 One Million by One Million 35
22–25 m small businesses in the US;@ $500/yr, TAM = $11–12.5 b 3/28/11 One Million by One Million 36
5.9 m businesses that employ peopleMajority mom & pops, no employees;TAM = $2.95 b 3/28/11 One Million by One Million 37
5.2 m employers with < 20 employees; TAM = $2.6 b 3/28/11 One Million by One Million 38
Without precise segmentation, TAM appears larger 3/28/11 One Million by One Million 39
Entrepreneur Journeys Series For Inspiration, Role Models, Case Studies, Lessons
Entrepreneur Journeys SeriesOn Flipkart ,[object Object]
EJ2: Bootstrapping
EJ3: Positioning
EJ4: Innovation,[object Object]
Join 1M/1M Premium for Extensive Methodology Guidance, Curriculum, Business Development, and Strategy Consulting For $1000 annual membership fee
http://1m1m.sramanamitra.comTo help a million entrepreneurs reach a million dollars in annual revenue and beyond One Million by One Million
Vision India 2020 My notebook of ideas 45 billion dollar ideas for you to steal, morph, modify, and build Detailed strategy nuances, market analysis A futuristic retrospective Business fiction
Sectors Technology and Technology-enabled Services Education Infrastructure Rural and Slum Development Healthcare Lifestyle Brands Entertainment

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