BIA/Kelsey’s ILM09 Conference, LA, Dec 2009. Presentation for Digital Out Of Home (DOOH) panel sets out how all screens are connected. The phone is a remote control and umbilical cord to the web - providing a "mobile click" to screens. Social media/user generated content is great for attracting attention and getting engagement.

1. ILM: 9
Interactive Local Media
Stephen Randall
CEO LocaModa Inc
December 11th 2009
stephenrandall@locamoda.com
Twitter.com/stephenrandall
© 2009 Stephen Randall 1

2. POORLY EXECUTED
MISUNDERSTOOD
GAME !
UNDERSERVED
CHANGER!
FRAGMENTED
HYPED
© 2009 Stephen Randall 2

3. REMOTE CONTROL
FOR YOUR LIFE
GAME !
+
CHANGER!
UMBILICAL CORD
TO THE WEB
© 2009 Stephen Randall 3

4. PU
SH
© 2009 Stephen Randall 4

5. PU
LL
© 2009 Stephen Randall 5

6. CALL TO !
ACTION!
© 2009 Stephen Randall 6

7. ALL SCREENS ARE CONNECTED
DIGITAL BILLBOARDS
CAFES & RESTAURANTS
CONCERTS & EVENTS
WEBSITES & SOCIAL NETWORKS
TV
BARS
© 2009 Stephen Randall 7

8. ENGAGEMENT IS CROSS-CHANNEL!
SOCIAL!
NT!
SPECIAL
CRO
SS-
CHA EME
GAG
OFFER!
NNE EN
CROSS-CHANNEL ENGAGEMENT!
LE L
NGA NNE
GEM CHA
ENT SS-
! CRO
MOBILE! LOCAL!
SPECIAL
OFFER!
© 2009 Stephen Randall 8

9. SCREENS REACH MILES (NOT FEET)
LOCAL = CONNECTING TO PEOPLE IN VENUES!
AND CONNECTING TO PEOPLE ON-LINE!
MILES!
FEET!
DIGITAL OUT-OF-HOME
NETWORKED SCREEN!
PEOPLE ON-LINE
PEOPLE - FOLLOWERS,
IN VENUES! FANS, ETC!
© 2009 Stephen Randall 9

10. MEASURABLE LIKE THE WEB
MOBILE CLICK! WEB CLICK!
MILES!
FEET!
DIGITAL OUT-OF-HOME
NETWORKED SCREEN!
PEOPLE ON-LINE
PEOPLE - FOLLOWERS,
IN VENUES! FANS, ETC!
© 2009 Stephen Randall 10

11. REACH A S*** LOAD OF PEOPLE!
10,000 “SOCIAL VENUES” =!
OVER 100 MILLION PEOPLE &!
3 BILLION IMPRESSIONS EVERY MONTH.!
MILES!
FEET!
DIGITAL OUT-OF-HOME
NETWORKED SCREEN!
PEOPLE ON-LINE
PEOPLE - FOLLOWERS,
IN VENUES! FANS, ETC!
© 2009 Stephen Randall 11

12. THANKS!
Stephen Randall
CEO LocaModa Inc
stephenrandall@locamoda.com
Twitter.com/stephenrandall
© 2009 Stephen Randall 12