Más contenido relacionado Más de Stephen Randall (20) Impression To Expression1. FROM IMPRESSION
TO EXPRESSION!
STEPHEN RANDALL, CEO LOCAMODA!
Design Management Institute!
Design/Management Annual 34 !
October 20, 2009!
Cambridge, MA
EMAIL: srandall@locamoda.com
TWITTER: stephenrandall
© 2009 Stephen Randall 1
2. IMPRESSION / PASSIVE /
PUSH / MONOLOGUE /
REACTIVE / ON-DEMAND /
PULL / USER-INFLUENCED /
ACTIVE / REAL-TIME /
CONNECTED / DIALOGUE /
INTERACTIVE / USER
GENERATED / EXPRESSION
© 2009 Stephen Randall 2
3. MY GOAL TODAY…
Demonstrate why misunderstanding the impact
of social media will cost you your business.
© 2009 Stephen Randall 3
10. THE USER
GAME !
CHANGER!
HAS THE
REMOTE
CONTROL
© 2009 Stephen Randall 10
11. YOU KNOW THE STORY…!
Open!
Real-Time!
Connected!
Cross Channel!
Cross Platform!
User-Generated Content!
Web as Platform!
Personalization!
Collaboration!
Mobile!
Trust!
© 2009 Stephen Randall 11
12. 100 billion clicks per day!
55 trillion links!
1 trillion urls in 6,000 days!
2.3 trillion text messages per year !
2 million emails per second!
1 million IM messages per second!
65 billion phones calls per year!
Source – Kevin Kelly “The next 5,000 days” !
© 2009 Stephen Randall 12
15. CASE STUDY:!
(Disclaimer - itʼs a little bit about Twitter)!
© 2009 Stephen Randall 15
17. Over 1 million
followers !
added in under !
6 months!
© 2009 Stephen Randall 17
18. “Your
competitors are
already there.
Your customers
have been there
for a long time.”
Business Week, February 19, 2009
© 2009 Stephen Randall 18
20. web as plat·form
The unique aspect is that
"customers are building
your business for you.”
Tim O’Reilly and John Batelle outlined their definition of
the "Web as Platform” in their opening remarks at the first
Web 2.0 conference in 2004.
© 2009 Stephen Randall 20
21. “The most
fascinating
thing about
Twitter is
not what it's
doing to us. It's
what we're
doing to it.”
Steven Johnson, Time Magazine
Cover story, June 2009
© 2009 Stephen Randall 21
22. THE
PLATFORM
IS THE
DISRUPTOR
© 2009 Stephen Randall 22
23. the
platform
is the
disruptor
© 2009 Stephen Randall 23
24. the
platform
is the
disruptor
© 2009 Stephen Randall 24
25. the
platform
is the
disruptor
© 2009 Stephen Randall 25
26. the
platform
is the
disruptor
© 2009 Stephen Randall 26
28. YOU KNOW YOU GET IT WHEN…
1. Your web presence is way bigger than your website
2. You’re not afraid of being authentic. Warts ‘n’ all
3. You promote/link/praise other sources
4. You don’t let negative feedback paralyze your efforts
5. You have a dialogue with your customers/audience
6. You react to your customers in real-time
7. You embrace open platforms not proprietary systems
8. You know the risk of not engaging > risk of engaging
9. You cannibalize yourself before your competitors can
10. You keep with it. Evolving, learning and leading
© 2009 Stephen Randall 28