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Magazines & Social Media: Challenges & Opportunities for Publishers

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Metropolitan Museum of Art @MetMuseum
Metropolitan Museum of Art @MetMuseum

Closing keynote for Digital Innovators Summit 2012 - Berlin March 13, 2012. Feedback welcome: sree@sree.net or #sreetips or @sree on Twitter

TecnologíaEducación
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Social Media Talk @DISummit #disummit Prof. SREE SREENIVASAN Columbia Journalism School Social- & digital-media blogger, CNET News | bit.ly/sreetips sree@sree.net | www.sree.net Twitter: @sree Facebook.com/sreetips | Facebook.com/sreenet Social Media Guide: bit.ly/sreesoc Track on Twitter: #sreetips TV: Wednesday mornings at 6:50 am on WCBS-TV in NYC 
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
bit.ly/shortycards @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Sign of the times: Is the most digital cover ever? @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Sign of the times: Hashtags on mag covers @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
The Dirty Secret of  Social Media: Almost everyone will miss almost everything you do on social media @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Hashtracking  #smwknd bit.ly/smwkndht @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Facebook.com/sreetips Facebook.com/james.stavridis Admiral James Stavridis, commander of NATO’s operations in Libya @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Social Media Trends Prof. Sree Sreenivasan Columbia Journalism School sree@sree.net Twitter: @sree Facebook.com/sreetips @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Social Media Keeps Going Global @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Source: CheckFacebook.com
Source: CheckFacebook.com
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
bit.ly/sreesoc for this map @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Hey, Are You Listening? @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Hey, Are You Listening? @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New World of Hiring @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New Facebook (again) This time: Timeline, cover image, subscribers, smarter lists @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New Facebook (again) @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New Facebook (again) Facebook.com/zuck @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New Facebook (again) Going back in Zuckerberg's Timeline @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New Facebook (again) @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New Facebook (again) @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New on LinkedIn: LinkedIn Today @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
LinkedIn Maps  - LinkedInLabs.com @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
LinkedIn Maps  - LinkedInLabs.com @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
LinkedIn Maps  - LinkedInLabs.com @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Pinterest & Magazines Is it for you? It depends. @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Pinterest & Magazines • Fastest independent social network to 10 million unique users • Driving more referral traffic to many publishers than Google+, YouTube and LinkedIn combined • A top driver of traffic to some women's and food magazines. Eg, Already drives three times the amount of traffic to Cooking Light compared to Facebook @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Change Your Media Diet • Mashable • PaidContent & GigaOm • ReadWriteWeb • LifeHacker • BusinessInsider o10 Things Your Need to Know This Morning • CNET News & SreeTips Social- Media Blog: bit.ly/sreetips @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Sustainable Social Media • Use HootSuite or Tweetdeck to manage various accounts • NutshellMail to get your social media alerts via email @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Social Media Success Formula helpful  All your useful  Tweets, informative  Facebook relevant posts, etc, practical should have as actionable  many of these timely  attributes as generous  possible… credible  brief  entertaining  fun  occasionally funny @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Social Media Talk @DISummit #disummit Prof. SREE SREENIVASAN Columbia Journalism School Social- & digital-media blogger, CNET News | bit.ly/sreetips sree@sree.net | www.sree.net Twitter: @sree Facebook.com/sreetips | Facebook.com/sreenet Social Media Guide: bit.ly/sreesoc Track on Twitter: #sreetips TV: Wednesday mornings at 6:50 am on WCBS-TV in NYC 

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Magazines & Social Media: Challenges & Opportunities for Publishers

  • 1. Social Media Talk @DISummit #disummit Prof. SREE SREENIVASAN Columbia Journalism School Social- & digital-media blogger, CNET News | bit.ly/sreetips sree@sree.net | www.sree.net Twitter: @sree Facebook.com/sreetips | Facebook.com/sreenet Social Media Guide: bit.ly/sreesoc Track on Twitter: #sreetips TV: Wednesday mornings at 6:50 am on WCBS-TV in NYC 
  • 2. @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 4. Sign of the times: Is the most digital cover ever? @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 5. Sign of the times: Hashtags on mag covers @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 6. The Dirty Secret of  Social Media: Almost everyone will miss almost everything you do on social media @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 7. Hashtracking  #smwknd bit.ly/smwkndht @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 8. Facebook.com/sreetips Facebook.com/james.stavridis Admiral James Stavridis, commander of NATO’s operations in Libya @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 9. Social Media Trends Prof. Sree Sreenivasan Columbia Journalism School sree@sree.net Twitter: @sree Facebook.com/sreetips @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 10. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 11. Social Media Keeps Going Global @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 14. @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 15. bit.ly/sreesoc for this map @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 16. Hey, Are You Listening? @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 17. Hey, Are You Listening? @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 18. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 19. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 20. New World of Hiring @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 21. New Facebook (again) This time: Timeline, cover image, subscribers, smarter lists @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 22. New Facebook (again) @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 23. New Facebook (again) Facebook.com/zuck @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 24. New Facebook (again) Going back in Zuckerberg's Timeline @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 25. New Facebook (again) @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 26. New Facebook (again) @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 27. New on LinkedIn: LinkedIn Today @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 28. LinkedIn Maps  - LinkedInLabs.com @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 29. LinkedIn Maps  - LinkedInLabs.com @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 30. LinkedIn Maps  - LinkedInLabs.com @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 31. Pinterest & Magazines Is it for you? It depends. @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 32. Pinterest & Magazines • Fastest independent social network to 10 million unique users • Driving more referral traffic to many publishers than Google+, YouTube and LinkedIn combined • A top driver of traffic to some women's and food magazines. Eg, Already drives three times the amount of traffic to Cooking Light compared to Facebook @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 33. Change Your Media Diet • Mashable • PaidContent & GigaOm • ReadWriteWeb • LifeHacker • BusinessInsider o10 Things Your Need to Know This Morning • CNET News & SreeTips Social- Media Blog: bit.ly/sreetips @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 34. Sustainable Social Media • Use HootSuite or Tweetdeck to manage various accounts • NutshellMail to get your social media alerts via email @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 35. Social Media Success Formula helpful  All your useful  Tweets, informative  Facebook relevant posts, etc, practical should have as actionable  many of these timely  attributes as generous  possible… credible  brief  entertaining  fun  occasionally funny @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  • 36. Social Media Talk @DISummit #disummit Prof. SREE SREENIVASAN Columbia Journalism School Social- & digital-media blogger, CNET News | bit.ly/sreetips sree@sree.net | www.sree.net Twitter: @sree Facebook.com/sreetips | Facebook.com/sreenet Social Media Guide: bit.ly/sreesoc Track on Twitter: #sreetips TV: Wednesday mornings at 6:50 am on WCBS-TV in NYC