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1.
2016. 3. 7.
Prof. Sangkyu Rho
Graduate School of Business
Seoul National University
https://youtu.be/PgS8jiNvBwU
2. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Organic Media Lab, 2015
3. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 3
Link
(Network)
Node
(Device)
Information (S/W)
Physical Element (H/W)
Organic Media Lab, 2015
4. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 4
생산량(Quantity)
총비용/수익(TotalCost/Revenue)
Total Cost of
Information Goods
Total Cost of
Physical Goods
Total Revenue
Q*
Organic Media Lab, 2015
5. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School
5
Organic Media Lab, 2015
6. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 6
Organic Media Lab, 2015
Paid
Viral
Sticky
NetworkEffects
InformationCascade
7. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 7
Organic Media Lab, 2015
8. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 8
https://youtu.be/PgS8jiNvBwU