Slater Racing Products is proposing a sponsorship and marketing partnership with NASCAR teams to help corporate sponsors reach the lucrative extreme sports market. Their proposal involves advertising on rider uniforms, vehicles, and gear as well as selling sponsorships and licensing deals. The motocross market is growing rapidly and attracting a broad demographic similar to NASCAR. Slater Racing Products believes this is an opportunity for major sponsors to capitalize on this growth.

1. SLATER RACING PRODUCTS, INC.
Motocross Advertising Proposal
Prepared for
Nascar Teams

2. SLATER RACING PRODUCTS INC.
Mission Statement
Slater Racing Products, Inc. (SRP) provides the opportunity for major
corporate sponsors to reach a desirable new market segment. This is
achieved through advertising via products like its exclusive “Slater
Skins,” as well as selling corporate sponsorships, all targeted to
penetrate this fast-growing and lucrative extreme sports market.

3. SLATER RACING PRODUCTS, INC.
 SRP , Inc. was incorporated in 1995.
John Slater, founder and CEO, has a
deep knowledge of the motocross
industry as a sports enthusiast,
professional competitor, sports
promoter, and plastics manufacturer.
 SRP has been operating for 15
years and has a reputation for high
quality and innovation. Over the
past decade, the motocross industry
has grown, gaining exposure to a
wider audience.
 The demand for our products and
services has increased accordingly.
The time is right for Slater Racing
Products to take motocross
marketing to the next level.

4. SLATER RACING PRODUCTS, INC.
 Motocross riders are the modern day
daredevils and rock stars.
 Freestyle, Supercross and Motocross
continue to fill arenas around the world.
 It is the highest rated and most popular
event of the summer X-Games and a
headlining event on ESPN, CBS, Live
NBC, Live Speed TV, ABC Wide World
of Sports, MTV and Fuel TV .
 It's the only extreme sport that hits not
only the youth market, but transcends it
to a broad NASCAR - like demographic :
young men, families, women and kids.
 Kids love it and know the riders by
name.
No other sport, and no other promoter, even comes close.

5. WHY SLATER RACING PRODUCTS?
 Slater Skins are a unique
product that SRP brings
to the table.
 They create a marketing
Before
venue that gives clients
maximum exposure and
this sets us apart from
any other sports
marketers in this class.
After

6. SLATER RACING PRODUCTS, INC.
 Sponsorships and marketing competition is currently smaller scale,
individual efforts that have grown from the need that riders and others
have had to raise capital.
 The market itself is newer and full of potential for an organized and
experienced group to capitalize on the growth of the industry.

7. Slater Racing Products New
Marketing Opportunities
We plan to approach this
market with the same
vision that NASCAR had:
Create a comprehensive
mainstream media outlet
for high-end corporate
clients to get maximum
product exposure.

8. We have witnessed the rapid growth of NASCAR in recent years…our
sport of AMA motocross is undoubtedly next to earn its’ due. The rise in
popularity is evident with the start of each season. A strong sanctioning
body, major sponsorships, televised events, corporate involvement and
media coverage are all bringing the sport to the next level.

9. Our Newest Product
Slater Shields

10. The Transporter and VIP Tent
Your Logo Here

11. Supercross is an indoor venue that starts in January and ends with a season finale in May (Las
Vegas). There are 16 rounds (32 races, 16 250cc-class races and 16 450cc-class races) that go to
13 states across the country. The series is nationally televised on Speed TV and on CBS. The
250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day. The
American Motorcycle Association sanctions the series. Races are promoted and tickets are
distributed through Feld Entertainment . Each round consists of 2 heats with 20 riders. After the 2
heat races for each class 250cc and 450cc, riders that don’t make it into the main event go to a
semi-qualifying race. There are separate semi-qualifying races for each heat and class. If riders
still do not make the cut, they go to a “Last Chance Qualifier (LCQ).” Then there is a main event for
each class. The 250cc class main event is 15 laps with 22 riders while the 450cc class main event
is 20 laps with 20 riders. The same riders that race in the Motocross venues also race in the
Supercross Series and vice versa.

12. Supercross Why this works for you
Total Pit Attendance………………………………………………………...233,696
Average Pit Attendance……………………………………………………...16,693
Total Live Event Attendance……………………………………………….741,259
Average Live Event Attendance…………………………………………….46,329
SupercrossOnline.com Pageviews (Dec-Apr)………………………….5,827,731
SupercrossOnline.com Unique Users (Dec-Apr)……………………...1,400,937
SupercrossOnline.com Visits (Dec-Apr)………………………………..1,645,403
Total One Hour CBS Broadcasts…………………………………………………..9
Average CBS Rating………………………………………………………….....0.64
Average Number of Households per CBS Broadcast……………………734,667
Total Number of Households for all CBS Broadcasts…………………6,612,000
Total One Hour Speed Broadcasts……………………………………………….76
Total Three Hour Live Speed Broadcasts………………………………………...5
Average Original Speed Broadcast Ratings…………………………………..0.17
Average Number of Households per Original Speed Broadcast………125,000
Total Number of Households for all Speed Broadcasts6,………………156,000
Total Number of Supercross Ads within Industry Publications…………………6
Number of Facebook Followers……………………………………………..63,017
Number of Myspace Followers………………………………………………10,295
Number of Twitter Followers…………………………………………………..3,837
Number of YouTube Views…………………………………………………795,093

13. Motocross
Motocross: Motocross is an outdoor venue that starts in May and ends in September. There are 12
rounds (24 races, 12 250cc-class races and 12 450cc-class races) that go to 12 states across the country.
The series is nationally televised on Speed and on separate occasions 250cc-class 1-hour broadcast and
a 450cc-class 1-hour broadcast Live on NBC. The American Motorcycle Association sanctions the series.
Each round consists of multiple qualifying until each class is filled up with 40 riders per main event. Each
main event is 30minutes, plus two laps. The same riders that race in the Supercross venues also race in
the Motocross Series and vice versa.

14. Motocross Why This Works for you
In 2010, the series television package continued to expand as more Americans than
ever were able to watch Motocross via our domestic distribution.
The series was broadcast nationally across NBC and SPEED TV, with NBC
hosting THREE hours of LIVE television with races from High Point, RedBud and
Unadilla. SPEED TV increased its already extensive coverage, increasing their 2010
coverage by 12% and adding FOUR more LIVE hours, a pair of 250 races and
SEVENTEEN more hours that were broadcast via same- and next-day delays.
Our coverage has come a long ways in just two short years when
the races were often 5-7 days delayed broadcasts on Outdoor Life Network
and SPEED TV.
The television ratings on NBC and SPEED TV displayed continued
strength in 2010. Coverage on NBC remained a strong Fixture
within NBC Sports. The three hour-long broadcasts generated 2.6million
viewers.
SPEED TV showed a 34% increase in average viewership throughout the 2010
season. Specifically, viewership of the 450 Class saw a steady 15% increase,
while the 250 Class showed an average increase of 38% from 2009 to 2010.
With 38 Hours of programming 207 Million Households 80 + Countries,
6 Continents This is a great fit for any company to Brand their Name������ ������
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15. Media Buzz
“Motocross has suddenly become extreme. Extremely popular that is. The
dirt-flinging, elbow-bashing event long has been the tattooed bad boy of
motorsports. But the recent surge of three variations of the sport has taken
motorcross to the masses. Arenacross, Supercoss and freestyle all have
found strong fan base, especially among young fans” – USA Today,.
“Since 2005 when we showed up at the motocross races with our Makita rig, our commitment to
the fans, the teams and the motocross discipline has continued to grow each year,” said Brent
Withey, Makita Brand Director. “When you look out in the parking area it’s all about lifted trucks with
tool boxes in the back. That’s our customer, the one with a power tool in his hand all week and a
hand on the throttle all weekend. Our partnership with motocross is an awesome opportunity for
fans to experience Makita’s leading innovation.”
“The Supercross series can probably make a valid argument they’ve usurped NASCAR’s crown of
the fastest growing sport in America.” – Matt McLaughlin, Speedfx.com

16. 2012 Monster Energy AMA Supercross, an FIM World Championship, Schedule
January 7 - Angel Stadium - Anaheim, Calif.
January 14 - Chase Field - Phoenix
January 21 - Dodger Stadium - Los Angeles
January 28 - Overstock.com Stadium - Oakland
February 4 - Angel Stadium - Anaheim, Calif.
February 11 - Qualcomm Stadium - San Diego
February 18 - Cowboys Stadium - Arlington, Texas
February 25 - Georgia Dome - Atlanta
March 3 - Edward Jones Dome - St. Louis
March 10 - Daytona Int'l Speedway - Daytona, Fla.*
March 17 - Lucas Oil Stadium - Indianapolis
March 24 - Rogers Centre - Toronto, ON
March 31 - Reliant Stadium - Houston
April 14 - Louisiana Superdome - New Orleans
April 21 - Qwest Field - Seattle
April 28 - Rice-Eccles Stadium - Salt Lake City
May 5 - Sam Boyd Stadium - Las Vegas

17. Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in
November. There are 8 rounds (16 contests, Friday and Saturday events at each round) that
go to 8 states across the country. The series is nationally televised on NBC and regionally on
Fox Sports Net. Freestyle Motocross is also included into the Summer X Games and are
nationally televised on ESPN2. Each round consists of three rounds of a timed jumping
routines made up by each rider. The International Freestyle Motocross Association sanctions
the series. Races and are promoted and tickets distributed through Feld Entertainment. Only
a couple of riders that compete in Freestyle Motocross also compete in the Motocross and
Supercross Series. They do however have some previous racing experience.

18. Advertising Benefits at the Events
Partnership
We can be very creative/unique with the design and use of logos on all
race equipment including the bikes, helmets, clothing, support vehicles,
and race haulers, In addition, we will seek other corporate sponsors
looking to sell space of the following list of assets.
Exposure
The Slater Skins, Slater Shield and front fender
Helmets lower jaw area
Transporter, hospitality center and display vehicle
Racing gear incorporating sponsors brand/logo
Pit attire/mechanics shirts
Pit boards
Podium attire and towel
Water bottle
Awnings and tenting with pit set up
10 X 10 display booth within team pits

19. Rider Uniform Concept
Place you logo any where

20. Licensing Deal Concepts
licensing deals could include:
• Track side tee shirts sales
• Replica toys (Jakks Pacific)
• Games (THQ)
• Wireless (Boost Mobile)

21. Media
Logo/Brand ID in all media
All team references to media will include your name
On air TV, radio and web casts will refer to Company X
All media and marketing rights to team riders
Weekly Team press releases
Team website with a sponsor link
Integrated PR campaign
In-Market media interviews
Public appearances
Radio Call-Ins
Charity Events
Benefit from other team and athlete sponsors
advertising

22. The Opportunity
Sponsorship Extensions
Marketing/advertising campaigns
Product integration
Brand launch
Athlete appearances at retailers, demos,
concerts, etc.
On-site autograph signings
Hosts of company parties, seminars and
corporate functions
PR appearances for the brand
Co-op promotional programs with teams endemic
sponsors
Cause marketing ( i.e. toy drives, appearances at
Children’s Hospitals, etc.)

23. The Fans are second to none

24. Contact Information
John Slater
203 878 2379
john@srpinternational.com
www.srpinternational.com