3. ABOUT THE AUTHOR… Heather Mansfield is the creator and principal blogger at Nonprofit Tech 2.0 ( www.nonprofitsblog.org ) and its many related resources about social media and mobile technology. She has more than 500,000 online followers, fans and friends on Twitter, Facebook, LinkedIn, Flickr, YouTube and Foursquare, and has presented more than 500 social media webinars and training to non-profits worldwide.
9. Advertising If the band Journey comes to town and you paint A sign that says “ Journey coming to the arena Saturday night” – that’s ADVERTISING !
10. Promotion If you have a parade to celebrate the band Journey playing in your town Saturday night – That’s PROMOTION !
11. Publicity If the band Journey starts a bar fight in that Same town – that’s PUBLICITY !
12. Public Relations If the bar owner laughs about the bar fight – that’s PUBLIC RELATIONS!
13. Marketing If you planned the bands bar fight – That’s MARKETING .
14. Social Media And if the Bar Owners Wife freaks out because the bar is wrecked and tweets “ Poker night cancelled, bar is ruined (for now)” and takes a video of the damage and posts it On Facebook and YouTube – that’s SOCIAL MEDIA .
15. Sales ! If the town’s people go to the Journey concert, Eat a local restaurants, meet the band After the show for Autographs and buy Souvenirs – that’s SALES !
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