Social Media and Professional Ethics

Social Media and Professional Ethics: A Guide for Practitioners June 22, 2011 Moderator: Julie Gromer Director of Webinars, LJN’s Web Audio Conference Division [email_address]

Peter Toren Peter J. Toren is is a shareholder with Shulman, Rogers, Pordy, Gandal & Ecker where he specializes in intellectual property litigation, data protection and social media law. Prior to joining Shulman Rogers, Mr. Toren was a partner with Kasowitz, Benson, Torres & Friedman and Sidley Austin in New York. He was also a federal prosecutor with the Computer Crime & Intellectual Property Section of the Criminal Division of the United States Department of Justice and is the author of numerous articles and of the treatise Intellectual Property & Computer Crimes (Law Journal Press 2003) which has been updated 15 times since it was first published in 2003.

Program Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Easy to Get into Trouble ,[object Object],[object Object],[object Object]

Social Media - What is it? ,[object Object],[object Object]

Social Media - What it Looks Like

Hot-button topic ,[object Object],[object Object],[object Object],[object Object],[object Object]

Use of Social Media Websites ,[object Object],[object Object],[object Object]

Unauthorized Practice of Law ,[object Object],[object Object],[object Object],[object Object],[object Object]

Factors ,[object Object],[object Object],Disclaimers: Limit to Jurisdiction Licensed/Legal Knowledge

Competence/Diligence/Supervision ,[object Object],[object Object],[object Object],[object Object],Must implement policies and procedures which regulate the use of social media

Confidentiality/Privilege MRPC 1.6: Prohibits attorneys from revealing information “relating to the representation of a client unless the client gives informed consent, the disclosure is impliedly authorized in order to carry out the representation

Exceptions ,[object Object],[object Object],[object Object]

Inadvertent/Unauthorized Disclosure ,[object Object],[object Object],[object Object],[object Object],[object Object]

Attorney-Client Relationships MRPC 1.18 (a) A person who discusses with a lawyer the possibility of forming a client-lawyer relationship with respect to a matter is a prospective client. (b) Even when no client-lawyer relationship ensues , a lawyer who has had discussions with a prospective client shall not use or reveal information learned in the consultation

Attorney-Client Relationships (c) A lawyer . . . shall not represent a client with interests materially adverse to those of a prospective client in the same or substantially related matter if the lawyer received information from the prospective client that could be significantly harmful to that person. If a lawyer is disqualified from representation . . . , no lawyer in a firm with which that lawyer is associated may knowingly undertake or continue representation in such matter.

Exceptions ,[object Object],[object Object],[object Object],[object Object]

Conflicts ,[object Object],[object Object]

Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Unintended Relationship ,[object Object],[object Object],[object Object]

Suggestions ,[object Object],[object Object],[object Object]

Danger of Social Media ,[object Object],[object Object],[object Object],[object Object]

Advertising/Solicitation ,[object Object]

Model Rules ,[object Object],[object Object],[object Object],[object Object]

Rule 7.3 Direct Contact with Prospective Clients ,[object Object],[object Object]

May Be Difficult to Apply These Rules to the Internet ,[object Object],[object Object],[object Object]

Formal Opinion 10-457 ,[object Object],[object Object],[object Object]

Warnings ,[object Object],[object Object],[object Object],[object Object]

Does Your Website Promote Your Law Practice? ,[object Object],[object Object],[object Object],[object Object]

Other general considerations when deciding what information many be on a law firm website are: ,[object Object],[object Object],[object Object],[object Object]

Examples ,[object Object],[object Object],[object Object],[object Object]

Duty of Loyalty ,[object Object],[object Object],[object Object]

False/Misleading Communications ,[object Object]

Third-Party Postings ,[object Object],[object Object],[object Object]

Compliments Must Conform ,[object Object],[object Object]

Communication with Third Parties ,[object Object]

Non-public posts ,[object Object],[object Object],[object Object]

Friending the Enemy ,[object Object],[object Object],[object Object]

The City of Brotherly Love ,[object Object],[object Object],[object Object]

Judges Do It Too ,[object Object],[object Object]

Can You and a Judge Be “Friends” ,[object Object],[object Object]

Can’t We All Just Be Friends ,[object Object],[object Object]

In KY, SC and NY We can! ,[object Object],[object Object],[object Object]

But Beware! ,[object Object],[object Object],[object Object]

Be Careful What You Write ,[object Object],[object Object],[object Object],[object Object],[object Object]

No Clear Direction ,[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object],[object Object]

Trial Publicity ,[object Object],[object Object]

Conclusion ,[object Object],[object Object]

Exclusive offer to webinar participants! Visit http://www. LawCatolog .com Enter promo code 2227609 at checkout Save 10% on Web 2.0: Hiring and Firing Decisions Based on Social Media Postings On Demand Webinar by Law Journal Newsletters

Thanks for joining us today! For Upcoming Webinars visit: www.ljnonline.com/conferences

Social Media and Professional Ethics

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