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How Nonprofits Can Reach Gen Y

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Sam Davidson
Sam Davidson

A text-heavy deck that will give you ideas on how to get your message right when you're going after Generation Y, specifically if you're a nonprofit.

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The Fountain of Youth Communicating with the Next Generation November 17, 2008 Sam Davidson, President and Co-Founder, CoolPeopleCare.org
Are you in unfamiliar territory? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who is the next generation? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object]
Access ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life/Work Balance ,[object Object],[object Object],[object Object],[object Object]
Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]
A case study: CoolPeopleCare.org ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A case study: CoolPeopleCare.org (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]
The next generation is bringing about something new ,[object Object],[object Object],[object Object],[object Object]
A new kind of community ,[object Object],[object Object],[object Object],[object Object]
 
A new kind of influence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A new kind of leader ,[object Object],[object Object],[object Object],[object Object]
Getting the right message to the right people ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step one: Get Digital ,[object Object],[object Object]
Step two: Get Relevant ,[object Object],[object Object]
Step three: Get Simple ,[object Object],[object Object]
Step four: Get Practical ,[object Object],[object Object]
Step five: Get Original ,[object Object],[object Object]
And then? Make a list (or two) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Converting them from strangers to advocates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Converting them from strangers to advocates (con’t) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to keep in mind ,[object Object],[object Object],[object Object],[object Object],[object Object]
Everything you need and more ,[object Object],[object Object]

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How Nonprofits Can Reach Gen Y

  • 1. The Fountain of Youth Communicating with the Next Generation November 17, 2008 Sam Davidson, President and Co-Founder, CoolPeopleCare.org
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