This document discusses trends related to social media, networks, and knowledge sharing. It notes that the rate of change outside organizations is often faster than inside, and that human capacity cannot keep up with the growth of information. Social networks and big data are now big businesses. Tracking disease outbreaks and modeling influence through social networks is discussed. The number of virtual worlds and their users is rapidly growing as a platform for collaboration and innovation. Many organizations now encourage social media use internally, recognizing networks of relationships as a source of competitive advantage through open innovation and exploration. The future may involve more user-led development and open models of value creation across organizational boundaries through virtual and immersive environments.
3. "...when the rate of change
outside an organization is
greater than the rate of change
inside, the end is near...."
Jack Welch…
4. Did You Know: Shift Happens
http://www.youtube.com/watch?v=cL9Wu2kWwSY&feature=search
1.What trends do you recognize?
2.How are these trends affecting you and
your organization?
3.What does this have to do with networks?
5. Human capacity cannot keep up…
Information
Growth and knowledge
Human
absorptive
capacity
Time
Adapted from Cohen & Levinthal 1989
6. A Big Bang in the Information Universe
2.7Bln
daily comments and
”likes” on Facebook
500Mln
daily posts on Twitter
and Weibo combined
200k
videos uploaded to
YouTube daily
http://en.wikipedia.org/wiki/Internet, Tomas Larsson, 2012
7. Big Data is now big money
Tomas Larsson, Sep 2012
9. ”No one knows everything,
everyone knows something,
all knowledge resides in networks ”
humanity.
Six degrees of
separation
- Milgram, 1967
Adapted from Lévy 1997
11. 3.74 degrees of separation!
Aug 2012
5 mln active monthly
users in Sweden
Source: Facebook
12. Growing social media landscapes
http://www.resonancechina.com/2012/03/13/updated-2012-china-social-media-landscape/
13. People > 45 years becoming more active
% age group with personal profile on
any social networking website
Edison Research, 2012 - US-based study
14. Check-ins not taking off…
How often do you check in to location
services such as Foursquare or Gowalla?
Edison Research, 2012 - US-based study
15. Privacy concerns rising
How do you feel about the privacy of
your personal information on Facebook?
Edison Research, 2012 - US-based study
16. Creation > curation
46% Creators: Create and post photos, videos, etc.
41% Curators: Find and post photos, videos, etc.
http://pewinternet.org/Reports/2012/Online-Pictures.aspx
17. Organizations span the full range of use but….
2010 2012
Organizational use
No One-way Two-way
use “broadcasting” conversations
..the majority
..the majority
are here here
are
Ban Allow Encourage
use use use
Employee use
Teigland 2010
18. US Inc 500* shift from blogs to Fb and Twitter
*Fastest-growing private companies
http://www.umassd.edu/cmr/socialmedia/2012inc500socialmediaupdate/
19. US Fortune 500 renews interest in social
media
Google: 4.8 mln Twitter followers, up from 3.3 mln
Coca-Cola: >51 mln Facebook fans, up from 32 mln
Pinterest: Dominated by B2C companies
http://www.umassd.edu/cmr/studiesandresearch/2011fortune500/
20. Social media gaining in influence
on buying decisions
Which ONE social networking site or service
influences your buying decisions the most?
Edison Research, 2012 - US-based study
21. 67% in USA do not follow a brand in social media
and for those who do, no one brand dominates
Think about the companies, brands, products and services
you enjoy following on social networking sites.
What is the first ONE that comes to mind?
Edison Research, 2012 Of 332 responses
22. Google Glass and Fashion collaborate
in short film about Diane Von Furstenburg
shot entirely with 'Glasses’
Going for the
Wow Effect
http://www.huffingtonpost.com/2012/09/13/google-glass-diane-von-furstenburg-video_n_1881484.html
23. Hidden influence of your friends’ friends…
Happy people Christakis & Fowler, 2011
In between people
Unhappy people
http://www.ted.com/talks/lang/en/nicholas_christakis_the_hidden_influence_of_social_networks.html
26. Organizations span the full range of use but….
2012
Organizational use
No One-way Two-way
use “broadcasting” conversations
..the majority
are here
Ban Allow Encourage
use use use
Employee use
Teigland 2012
28. Management
cannot mandate social relationships
My company has blocked my
computer from accessing most
social media sites. But I feel cut
off from my network so now I just
connect through my phone.
Photo: ac360.blogs.cnn.com
29. Wide adoption of internal use across industries
Google, Millward Brown, 2012
30. Use of social networking tools
within organizations
Used
for
Significant
impact
Google, Millward Brown, 2012
45. Models of Knowledge Creation
E.g., Microsoft
~ Built by employees within
organizational boundaries
The Firm
vs The Collective
E.g., Linux
~ Built by users and distributed
freely regardless of affiliation
Teigland, Di Gangi, & Yetis 2012
55. Global Online Employment Report
Q2 2012 at Elance
https://www.elance.com/trends/talent-available
56. Majority of GDP growth in small to medium cities
http://www.mckinsey.com/Insights/MGI/Research/Urbanization/Urban_world
57. OpenSimulator: A value-creation ecosystem
Academic
Entrepreneur
Hobbyist
Large Firm
Non-profit
Local Public
Federal Public
Research Inst
SME Employee
Periphery
Teigland, Di Gangi, & Yetis 2012
59. What are Virtual Worlds ?
Platforms for unleashing
creativity and revolutionizing
value creation
http://www.youtube.com/watch?v=Quh2OiPHkm8
60. Building skills in virtual environments
My CV
•Leading a virtual team of 30
individuals from across the globe
•Creating and successfully executing
strategies under pressure
•Managing cross-cultural conflict
without face-to-face communication
61. The number of virtual worlds and users
continues to rapidly increase
≈1.9 bln accounts
≈100 worlds
http://www.slideshare.net/nicmitham/kzero-universe-q1-2012
62. Education, training…
Learning virtual
teaming skills through
experience
http://www.youtube.com/watch?v=Quh2OiPHkm8
63. Training and simulation for
Providers of Healthcare Delivery
Virtual hallucinations at In hospital counseling at
UC Davis Univ of New England
Pharmacy training at Umeå U Emergency training w/ SAIC
64. Accelerating innovation to meet global needs
Integrating users in
development process
Teigland et al. 2010 http://www.youtube.com/watch?v=2kMNWBU1Yb8
65. Cloud party on Facebook - In beta
Marketplace app and Cloud Coins
https://www.facebook.com/CloudParty
66. ≈1.4 bln VW accounts under age 16
225 mln
170 mln
200 mln
42 mln
265 mln
http://www.slideshare.net/nicmitham/kzero-universe-q1-2012
68. “Clearly, if social activity migrates to
synthetic worlds, economic activity will
go there as well.” Castronova, 2006
$14.8 billion
worldwide market for
virtual goods in 2012E
http://www.superdataresearch.com/monetization-is-a-four-letter-word/
69. US$ 635,000 for a virtual asteroid!
•US$ 500,000 profit in 5 years
by Jon “Neverdie” Jacobs
•Entropia Universe with GDP
>US$ 440 mln
http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who-
just-made-a-cool-half-million-from-the-sale-of-virtual-property/
70. The future of immersion…
http://www.bbc.com/news/technology-19568451
71. Increasing pace of VW/3Di development
Short-term Mid-term
Browser-based,
hyperlinked 3D Mobile
Long-term
Radical interfaces
Adapted from Burden, 2012
72. History tends to repeat itself….
Innovation, financial crisis, industrial revolution, …
Microelectronics
Internal
combustion
engine
Steam
engine
Third
industrial
revolution?
Late 18th C Late 19th C Late 20th C
Schön 2008
76. From the mobility of goods
to the mobility of financial capital to …
...the “mobility” of labor?
Teigland, JVWR, 2010
77. Differing views….
Sherry Turkle – Alone Together
− The feeling that ‘no one is listening to me’ make us want
to spend time with machines that seem to care about us.
Barry Wellman – Networked Individualism
− It is the move from densely-knit and tightly-bounded
groups to sparsely-knit and loosely-bounded networks. …
People remain connected, but as individuals, rather than
being rooted in the home bases of work unit and
household.
81. How do you stay in
command
……
while letting go of
control?
82. Open Leadership
Having confidence and
humility to give up need to be
in control, while inspiring
commitment from people to
accomplish goals
83. What should you think about?
How to let go?
How to leverage the power of networks to
create value inside and outside the
boundaries of the firm?
How to create a sustainable ecosystem?
84. If you love knowledge,
set it free…
Karinda Rhode
Photo: Lindholm, Metro
aka Robin Teigland
Photo:
Nordenskiöl
d
robin.teigland@hhs.se
www.knowledgenetworking.org
www.slideshare.net/eteigland
www.nordicworlds.net
RobinTeigland
Photo:
Lindqvist
Of original Forbes 100 in 1917 61 companies ceased to exist by 1987 18 of remaining 39 underperformed market by 20% Only 2 beat market index (GE & Eastman Kodak) Only 1 (1%) today! Of companies in original S&P 500 in 1957 426 companies ceased to exist by 1997 Only 12 (2.4%) outperformed S&P 500 index in 1997 Of top 100 companies in Korea in 1955 Only 7 still on list in 2004 1997 crisis destroyed half of 30 largest conglomerates
RT: One of the major results of the internet is that the growth of information and knowledge now exceeds human capacity to absorb this..and while research shows that the part of our brain that deals with processing signals from the environment has indeed grown and is now larger in the younger generation, we are still unable to keep up. So how do we handle this? (Next slide) Cohen, WM och Levinthal, D A, Absorptive Capacity: A new Perspective on Learning and Innovation, Working paper, Carnegie Mellon University and University of Pennsylvania, October 1989
http://newsroom.fb.com/content/default.aspx?NewsAreaId=22 955 million monthly active users at the end of June 2012. Approximately 81% of our monthly active users are outside the U.S. and Canada. 552 million daily active users on average in June 2012. 543 million monthly active users who used Facebook mobile products in June 2012.
RT: Here is a quotation from Pierre Levy, a researcher who studies collective intelligence, or …. He says, ”No one knows……”, but I have adapted this to be that “all knowledge resides in networks”. What good is knowledge if you cannot access it? Knowledge is created and transferred through networks. How many of you have heard of six degrees of separation? (raise hands)…this means that we are collected to all other human beings on the face of the planet through six links, where a link is from me to person x in audience. Thus, each of us actually has access to all knowledge and resources that exist. (Next slide) mobile phone, internet, here could have farmer in Asia, President Obama, Zlatan, http://www.youtube.com/watch?v=MbX_I2fuqJk&feature=PlayList&p=079F3CFE9701D083&index=0 Pierre Lévy, Collective Intelligence: Mankind's Emerging World in Cyberspace , 1997 My example of how this presentation was made. Asked a question on Socnet and received many good answers with people ’s presentations and links to interesting sources
Strong ties – 4-6 on average Weak ties – 150 on average Teamporary ties -
The “Check-in” is the phenomenon that never happened 74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in . Even more damning, is that 4% had checked in when surveyed in 2011. This is a 25% decrease in check in behaviors in a single year. It’s not going to rebound, which is why Foursquare’s play is to be the new Yelp.
http://www.huffingtonpost.com/2012/09/13/google-glass-diane-von-furstenburg-video_n_1881484.html http://thecreatorsproject.com/blog/google-glasses-strut-their-stuff-on-the-catwalk-at-new-york-fashion-week When Google’s Project Glass was announced back in April, most people were wowed by the concept but a little unsure about walking around looking like an extra from Star Trek. Sure, they certainly would be fun—if a little overwhelming—to use, but as a fashion statement, it was mainly the techies who’d be keen to show them off as eyewear. This didn’t stop them from making an appearance on Sunday at New York Fashion Week , gracing the catwalk on the faces of supermodels for Diane von Furstenberg ‘s show—even color-coded to match the models’ outfits for her S/S 2013 collection. So is this the moment wearable tech went mainstream? Probably not, because while the glasses were being worn by models at a global fashion mega-event, they were there for practical, rather than aesthetic, reasons: to record behind-the-scenes for a short film DVF through Glass . The images from the show were streamed on von Furstenberg’s Google+ profile , so us normals could glimpse the backstage glam from the world of high-end fashion. More than a fashion statement though, this was a power marketing play by Google—aligning with the fashion elite like DVF is certainly one way to get the public’s buy-in. I mean, if the fashion world could convince people wearing armadillo-inspired shoes that resemble lobster claws is a good idea, why not Google Glasses?
46% of variation in how many friends you have is explained by your genes – some born shy and some gregarious. 47% of variation in whether your friends know each other has to do with your genes. So do people knit networks of those around them or not…. 30% of variation in whether in middle or on edge of network has to do with your genes.
How social technologies drive business success EUROPEAN SURVEY RESULTS 15TH MAY 2012
How social technologies drive business success EUROPEAN SURVEY RESULTS 15TH MAY 2012
Fades onto all screens (1) teaching people how to do things we already know how to do and (2) creating collaborative environments that allow people to develop new ideas and concepts to address unanticipated opportunities or challenges. Productive learning focuses mostly on the individual and on helping that individual to adopt a pattern of behavior that improves productivity. Generative learning, by contrast, is a collaborative endeavor. Shared meaning and insights are developed at the group level, and these insights drive enterprise transformation to ensure growth and sustainability. Today, the learning function is focused primarily on productive learning. As a result, it appears that trainers are more likely to want to maintain the status quo, rather than challenge it. Learning is a far more complicated phenomenon than can ever be limited to the classroom context. If we convey knowledge about tasks we already know how to do, we call it productive learning . If we share knowledge about tasks that are new and different, we call it generative learning . Productive learning serves largely to maintain the status quo within an enterprise by conveying what is already known, while generative learning involves not only absorbing existing information but also creating new solutions to unanticipated problems. Information age learning requires that individuals and organizations change the way they think about and act on what is known and what needs to be known in order to innovate, change, and win.
Ency picture from www.versandantiquariat-schmitz.de/Lexika-Brit... http://s3.amazonaws.com/ppt-download/architectures-for-conversation-ii-what-communities-of-practice-can-mean-for-information-architecture-5733.pdf An essential difference between britannica and wikipedia is >>britannica is a one-way medium, handed down from authorities, >> While wikipedia is conversational. It fulfills more of what human beings want in their daily life. That ’s not to say that wikipedia is better than britannica, or that the old way is evil or irrelevant. It ’s just to say that technology has tapped into a latent need people have to be part of conversations.
Speaker notes As a result, we are seeing significant pressure being put on traditional forms of organizing. On the left is what we are used to thinking about when we speak about organizations. A formal organization - a hierarchy in which information and knowledge goes up and down through the formal lines of an organization. Work tasks are broken down and coordinated through formal processes. However, research has shown that the large majority of work is actually done through informal networks – some say even 80% in knowledge-intensive organizations which is what we see on the right hand side. Here we have mapped the informal or social organization within one organization we were researching - how many of you have seen one of these sociograms or network diagrams before? This is what my research focuses on – investigating knowledge flows through social networks. In this diagram you can see the dots or nodes are individuals and the lines are the knowledge flows between these individuals. And this is becoming of increasing importance to understand and leverage these informal or social networks as the digital natives continue to enter the workforce – bringing with them their way of solving problems, organizing and learning. (Next slide) Screen shots: revolving social media sites and pictures of digital natives Other notes Org on the left is Built around the expert – put the expert in the box But in this new social organization – Large majority of work done through informal networks, some even say approx 80%. Important to understand both these worlds and how relate to one another… Suggests that as much as 90% of information that people take action on comes from people in their own network – Cross dissertation experts are all over the place and you need to find where the expertise lies in the org and how to connect these individuals
Q13. What are your general thoughts on using social media and business relevant to your job etc? networking applications for work-related purposes; that is for collaborating with colleagues on specific tasks, keeping in touch with clients or other people
Fades into center screen RT: Walls are breaking down – value added coming from across boundaries of the firm Kay, J. (1993) Foundations of Corporate Success , Oxford, Oxford University Press.
RT: Walls are breaking down – value added coming from across boundaries of the firm .
Threadless: What came first – the community or the company RT: presents Threadless, http://www.nickburcher.com/2009/05/threadless-twitter-tees-another-example.html 1,530,000 followers on Twitter The whole business model for Threadless is based on an implicit understanding of how the social web works and gives a great demonstration of how communities can be built and harnessed across an organisation. Identifying online enthusiasts and passion groups and then using social platforms to bring them into the core of a business would appear to be a more powerful way of utilising social opportunities than just running ads on Facebook - but it requires a good deal more commitment. The media aspect of social offers some exciting opportunities for brands, but the potential of the social web can be significantly greater if the power of community is fully realised. In summary, there has to be purpose behind why you use social media. Largest challenge is about changing the mindset though – where create value? Use of social media considerably larger in smaller companies: Inc 100 vs Fortune 100. In these smaller companies, social media being used as a leadership tool as well. Let ’s hear from some of you now on your thoughts about social media. (Next Slide)
http://www.youtube.com/watch?v=0CijdlYOSPc While many definitions of VWs, these are the characteristics that I find relevant to the study of virtual entrepreneurship. Persistent, computer-simulated, immersive environments ranging from 2D "cartoon" imagery to more immersive 3D environment world exists regardless of whether users logged in Users can manipulate and/or alter existing content or even create customized content Shared space or co-presence numerous users, or ‘avatars’, simultaneously participate, interact, and share experiences through gestures, text chat, and voice Socialization/community formation of in-world social groups such as teams, guilds, clubs, cliques, housemates, neighborhoods, etc the world allowed and encouraged
https://picasaweb.google.com/lh/photo/cGAPUCiKe6LI6l5fM4rFqA Computer-generated, persistent space Three-dimensional, immersive environment Experienced by many people at once/interactivity
http://flickr.com/photos/secondsweden/2110677418/
https://www.facebook.com/CloudParty
RT: traditional leadership further challenged as we move to a world of web 3.0 or the immersive internet… http://www.forbes.com/sites/limyunghui/2012/08/02/1-6-of-facebook-users-spent-over-1-billion-on-virtual-goods/ http://www.informationweek.com/development/mobility/virtual-goods-to-generate-29-billion-in/232602637 http://techcrunch.com/2012/02/29/virtual-good-market-boom/ http://www.youtube.com/watch?v=-ahqjBeknT0
Lecuyer et al, Brain-Computer Interfaces, Virtual Reality, and Videogames Opensimulator 3d printing BCI
I always like to put things into perspective. I think that what is interesting and relevant here is that several economic historians had actually predicted the crisis that we are experiencing now. I don ’t have time to go into all the details, but what we are seeing is a pattern repeating itself. As in the late 18 th and 19 th Centuries there was a technological innovation that led to a period first of transformation as the innovation began to be diffused, then a period of rationalization leading to an imbalance, and then to a financial crisis coming around 40 years after the innovation. However, in the past, these financial crises have then led to periods of great economic development – industrial revolutions, in which industry profitability has been restored through a redistribution of the value-added between capital and labor. But more importantly, these crises filtered out those organizations that could not adapt and change to stay competitive in the new industrial environment. And one of the most important things that is of interest for today ’s discussion is that in one of the factors facilitating these new phases of economic growth following the crisis has been that a generation of people that had never experienced life without the innovation starts to enter the workforce – thus they are not restricted by old ways of thinking. experiencing now some economic historians claim to be due to the innovation of the microprocessor and microelectronics in the 1970s. Similar to what we experienced with the innovation of the steam engine in the late 18 th C and the internal combustion engine and electric motor in the late 19 th C, there was a subsequent crisis about due to various forces converging. We saw that as these basic innovations were diffused, people stopped investing in the existing industrial structure and instead focused on investing in a new generation of competitive machinery, which then led to an industrial revolution in both cases as the innovations became embedded in society. At the same time, the crisis served to release the negative pressure that had been built up as well as to restore industry profitability through the redistribution of value-added between capital and labor. Other notes Notes from article - Schön, L, Economic Crises and Restructuring in History A crisis is connected with changes in the long term or structural conditions built up during a rather long period of time and effects behavior for a long time to come Transformation – changes in industrial structure – resources are reallocated between industries and diffusion of basic innovations with industry that provides new bases for such reallocation Rationalization – concentration of resources to most productive units within the branches and measures to increase efficiency in different lines of production Shifts between transformation and rationalization have occurred with considerable regularity in structural cycle of 40 years – 25 years on transformation, and 15 years on rationalization. Crises been part of this cycle as well International crisis in 1840s – How go from crisis to expansion quickly – went quite rapidly in 1930s for Sweden – but Sweden in opposite corner in 1970s 1850s – upswing of industrial and infrastructural investments was linked to breakthrough of mechanized factories in Sweden, modernization of steel processes and construction of railways 1930s and more marked after WWII late 1940s - expansion of electrification and diffusion of automobiles, processing of electrosteel to small motors in handicraft and household – combination with motorcar – new styles in living and consumption Waves of investments around development of an infrastructure from basic innovation of preceding cycle mid 1970s – microprocessor – knowledge and information in production of goods and services It is not the basic innovation itself – but the diffusion of the innovation that counts! When invented, then expensive to implement, have a narrow range of application – Following generalization – A structural crisis (that has been preceded by an early development of basic innovations) has put an end to old directions of investments mainly in rationalization of existing industrial structure and given rise to investments in ne and devt of new tech that after one decade (the length of the classical Juglar cycle of machinery investments) has created a new generation of economically competitive machinery Reallocation of labor occurs approx 15-30 years after the structural crisis Development of markets – distribution of value added between capital and labour is one mirror of these changes Diffusion of innovations leads to expansion of markets and arrival of new competitors – Structural crises – release negative pressure and restored profitability in industry – get rid of those who not competitive
Abandoned factory in Michigan: http://www.nebraskaweatherphotos.org/july2009photos.html Office building: http://homeasnika.com/office-buildings/
RT: the 3D internet characterized by …. (next slide)
