Ten Commandments of Recessionary Marketing

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sshyam

Economía y finanzas

1.Thou shalt add value beyond mere adve rtising

2. Thou shalt a ttempt to convert “wants” i nto “needs”

3. Thou shalt con tinue to invest, not cut

5. Thou shalt invest time in unders tanding consumer behaviour and insig hts

6. Thou shalt not cut price and compromis e value

8. Thou shalt realise the pr ice/value equation in the down turn

9. Thou shalt resort to guerilla marketing

10. Thou shalt retain a core mar keting team

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