NetConnect Web is a leading PPC management company, we offer excellent PPC account management services. By extensively researching your business, your industry, and your competition, we understand what it will take to make your PPC campaign a success. Based on the findings, our experts build an optimized account structure so that all the plans can be executed flawlessly and help in generating higher CTR’s and lower CPC’s. In the ever-changing PPC campaign management sphere, we always keep testing, learning and analyzing and identifying worthwhile opportunities in campaigns so that our clients always stay on top. We are also a leading Website Design and Development Company that is committed to providing its customers with creativity, originality and well-researched expertise in the website design and development field.
2. PPC is a type of sponsored online
advertising that is used on a wide
range of websites, including
search engines, where the
advertiser only pays if a web user
clicks on their ad. Hence the title,
‘pay per click.’
6. In the flat-rate model, the advertiser and
publisher agree upon a fixed amount that
need to be paid for each click. In most of
the cases, s the publisher has a rate card
that lists the PPC within different areas of
their network or website. These various
amounts are often related to the content on
pages, with content that generally attracts
more valuable visitors having a higher Pay
Per Click than content that attracts less
valuable visitors
8. Bid Based PPC
The advertiser signs a contract that allows them
to compete against other advertisers in a
private auction hosted by a publisher. Each
advertiser informs the host of the maximum
amount that he is willing to pay for a given ad
spot ( based on a keyword), usually using
online tools to do so. The auction plays out in
an automated fashion every time a visitor
triggers the ad spot.
9. History of PPC
In 1996, the first known and documented
version of a PPC was included in a web
directory called Planet Oasis. This was a
desktop application featuring links to
informational and commercial web sites, and it
was developed by Ark Interface II, a division
of Packard Bell NEC Computers
12. Tip 1 : Do not take too much dependence on
Google Quality Score Ratings
Advertisers need not taken the
Google Quality score rating for
evaluating the bid. Even the lowest
quality score rating ad with specific
title and long tails had shown higher
percentage of conversion in many
cases.
13. Tip 2:Regularly monitor and adjust the
automation strategy
Strategies and goals should be adjusted as per
the need. One either could prefer increasing
volumes in terms of impressions or clicks or
could prefer to work on improving the return
of investment through either lowering CPA or
increasing conversion rate etc. To achieve all
these bid rules should be adjusted regularly but
not frequently.
14.
15. Tip 3 :Do not go for the top position
It is important not exceed your budget while
bidding for top position rather than bid on
lower positions to make better fortune in the
long run and strengthen your campaign.
16. Tip 4 : Do not try to make changes in
bidding strategy daily
A keyword had to gather enough data about its
performance before one can make a good
decision. One has keep patience and should
have abundant data before making any changes
in campaigns.
17.
18. Tip 5 : Analytical advantages need to
be taken
Weekly and monthly reports would help in
determining the clicks and impression relation
to the conversion rate achieved. It will help us
to reach targeted markets and audience for
introducing new products.
19.
20.
21. PPC Process
– Need to know your Business Objectives
– Create your personal strategy
– Structuring your account
– Developing a bid strategy
– Tracking your results
– Testing and Optimizing
22. NetConnectWeb
Philadelphia Office
30 Village Center Drive,
Suite 1
Flying Hills, PA 19067
Tel (610)285-97927
Fax (610)285-9791
Florida Office
970 Lake Carillon Drive,
Suite 300
St Petersburg, FL 33716
Tel (610) 285-9792 x 1003
Fax (610) 285-9791
