1. 06
Leela Praveena
Director - Marketing & Customer Analytics Consulting
BACKGROUND
SELECTED RELEVANT
EXPERIENCE
Marketing & Customer Analytics, Dynamic Work Force
Management, and VPN Analytics– for Telecom, Retail/CPG,
Ecommerce and Insurance industires
Consulting Role
• Campaign creation, Segmentation & Real time offerings
using SAS & R Advance Analytics.
• Forecasting models for Call centre Analytics
• Persistency Modelling for Insurance Industry
• Digital Market Campaign modelling.
• Evaluation of optimal contact pattern with target markets
relative to timing, method and communication strategy
• Oversees the statistical reporting of campaign results with
strategic partners
• Advises Account Management in the establishment of target
acquisition strategies
• Manages the MI team in preparation of cost estimates, pro-
ject budgets and RTPs for client and non-client related pro-
jects
• Evaluates and develops partnerships with information
resources
• Evaluates and develops partnerships with external partners
that complement the service offering
• Functional and Operational expertise to support Marketing
& Customer programs
• Leela Praveena has 13 years of
experience in the Business
Analytics Consulting space for
the Telecom, E-Commerce,
Retail/CPG, Telecom industries
• Prior experience with Tata, Airtel,
Vodafone, Telenor and Satyam
Computers in different functions
EDUCATION
• Masters degree in Marketing and
Information Technology
• ISB - Executive degree in Busi-
ness Analytics and Data Science
• SAS Certified Base Programmer
for SAS 9.2
EXPERTISE
Functional/Technical Knowledge:
Consulting expertise; Descriptive,
Predictive; Analytics; Web Analytics –
Click stream Analytics; Tableau, Roam
BI; Qlick sense, Sql
INDUSTRY
EXPERIENCE
Telecom; Retail/CPG; E-commerce;
Insurance
Leela Praveena
Director - Marketing & Customer Analytics Consulting
BACKGROUND
SELECTED RELEVANT
EXPERIENCE
Marketing & Customer Analytics, Dynamic Work Force
Management, and VPN Analytics– for Telecom, Retail/CPG,
Ecommerce and Insurance industires
Consulting Role
• Campaign creation, Segmentation & Real time offerings
using SAS & R Advance Analytics.
• Forecasting models for Call centre Analytics
• Persistency Modelling for Insurance Industry
• Digital Market Campaign modelling.
• Evaluation of optimal contact pattern with target markets
relative to timing, method and communication strategy
• Oversees the statistical reporting of campaign results with
strategic partners
• Advises Account Management in the establishment of target
acquisition strategies
• Manages the MI team in preparation of cost estimates, pro-
ject budgets and RTPs for client and non-client related pro-
jects
• Evaluates and develops partnerships with information
resources
• Evaluates and develops partnerships with external partners
that complement the service offering
• Functional and Operational expertise to support Marketing
& Customer programs
• Leela Praveena has 13 years of
experience in the Business
Analytics Consulting space for
the Telecom, E-Commerce,
Retail/CPG, Telecom industries
• Prior experience with Tata, Airtel,
Vodafone, Telenor and Satyam
Computers in different functions
EDUCATION
• Masters degree in Marketing and
Information Technology
• ISB - Executive degree in Busi-
ness Analytics and Data Science
• SAS Certified Base Programmer
for SAS 9.2
EXPERTISE
Functional/Technical Knowledge:
Consulting expertise; Descriptive,
Predictive; Analytics; Web Analytics –
Click stream Analytics; Tableau, Roam
BI; Qlick sense, Sql
INDUSTRY
EXPERIENCE
Telecom; Retail/CPG; E-commerce;
Insurance