THE SCIENCE OF STORYTELLING - HOW TO GET ATTENTION RESULT? - As more brands make the move towards content marketing. Cutting through the notice in more vital than ever before. But our brains are built to connect with compelling stories. - We help you get your brand stand out in the competition world: https://redpillsmedia.com/ - #marketing #socialmediatips #contentmarketingagency #socialmediamarketing #content #contentmarketing #socialmedia #marketingstrategy #branding #contentstrategy #influencermarketing #smallbusinesssuccess

1. THE
SCIENCE
OF
STORYTELLING
THE
SCIENCE
OF
STORYTELLING
A s m o r e b r a n d s m a k e t h e m o v e t o w a r d s c o n t e n t m a r k e t i n g . C u t t i n g t h r o u g h
t h e n o t i c e i n m o r e v i t a l t h a n e v e r b e f o r e . B u t o u r b r a i n s a r e b u i l t t o c o n n e c t
w i t h c o m p e l l i n g s t o r i e s .

2. thenif100,500
d i g i t a l w o r d s a r e
c o n s u m e d t h e a v e r a g e ,
e v e r y d a y .
92%o f c o n s u m e r s w a n t s
b r a n d t o m a k e a d s
t h a t f e e l l i k e a s t o r y
D e l i v e r c o n t e n t t h a t
i s l i n e a r a n d e x p r e s s e s
a c l e a r n a r r a t i v e
K e e p i t s h o r t ( a n d h a v e
a g r e a t t i t l e t o g r a b
t h e r e a d e r s a t t e n t i o n )
60X faster
r a t e a t w h i c h t h a t b r a i n
p r o c e s s e s i m a g e s i n
c o m p a r i s o n t o w o r d s
s h o w, d o n ’ t t e l l .
U s e i m a g e s f o r
m o r e c o m p e l l i n g
c o n t e n t .
b r a n d m a n a g e m e n t s o l u t i o n : w w w . r e d p i l l s m e d i a . c o m

3. HOW STORYTELLING AFFECTS THE BRAIN
NEURAL COUPLING
a s t o r y a c t i v a t e s p a r t s i n t h e
b r a i n t h a t a l l o w s t h e l i s t e n e r
t o t u r n t h e s t o r y i n t o t h e i r
o w n i d e a s a n d e x p e r i e n c e s
t h a n k s t o a p r o c e s s c a l l e d
n e u r a l c o u p l i n g
MIRRORING
L i s t e n e r s w i l l n o t o n l y
e x p e r i e n c e t h e s i m i l a r
b r a i n a c t i v i t y t o e a c h
o t h e r , b u t a l s o t o t h e
s p e a k e r .
CORTEX ACTIVITY
W h e n p r o c e s s i n g f a c t s ,
t w o a r e a s o f t h e b r a i n a r e
a c t i v a t e d ( B r o c a ’ s a n d
We r n i c k e ’ s a r e a ) A w e l l - t o l d
s t o r y c a n e n g a g e m a n y
a d d i t i o n a l a r e a s , i n c l u d i n g
t h e m o t o r c o r t e x , s e n s o r y
c o r t e x a n d f r o n t a l c o r t e x .
DOPAMINE
T h e b r a i n r e l e a s e s
d o p a m i n e i n t o t h e s y s t e m
w h e n i t e x p e r i e n c e s a n
e m o t i o n a l l y - c h a r g e d e v e n t ,
m a k i n g i t e a s i e r t o
r e m e m b e r a n d w i t h g r e a t e r
a c c u r a c y.
b r a n d m a n a g e m e n t s o l u t i o n : w w w . r e d p i l l s m e d i a . c o m

4. ANATOMY OF THE USAGE FOR THE TOP CONTENT
MARKETING TACTICS USED BY
B2C BRAND
88%social
media
78%owned
article
76%email
72%blog
72%video
65%in-person
events 41%case
studies61%3rd party
articles
b r a n d m a n a g e m e n t s o l u t i o n : w w w . r e d p i l l s m e d i a . c o m

5. BETTER RESULTS
70% of consumers say content marketing makes them feel
closer to the sponsoring company, which generates 3
times as many leads at 62% less than the cost of traditional
marketing.
QUALITY CONTENT
Quality is a balance between working with what you have
and partnering with the right collaborators. 42% of B2C
markets start with exisiting assets/talents. using outsourc-
es help for a specialized skill like writing and design.
DISTRIBUTION
Next, you need to define how and where you will get your
content in front of the right eyes. Consider channel objec-
tives, the personas addresses, key metrics for success and
an overarching editorial calendar to help guide your plan.
RETARGETING
Retargeting is a paid search marketing strategy that allows
you to message consumers who are already interested in
your business. It can aid in increasing brand recognition and
encourage repeat site visits.
PLUS
+
OUTPUT
=
PLUS
+
PLUS
+
A FORMULA FOR
SMATTER CONTENT
b r a n d m a n a g e m e n t s o l u t i o n : w w w . r e d p i l l s m e d i a . c o m

6. BRAND MANAGEMENT
DATA INSIGHTS & ANALYTICS
hello@redpillsmedia.com
www.redpillsmedia.com
w e h e l p y o u i n ,
source :
new york times,
content marketing institute
social mouths
business2communit y
buffer.com
We g e t y o u r b r a n d t h e r e c o g n i t i o n
t h a t i t d e s e r v e s b y d r i v i n g i t i n t h e
r i g h t d i r e c t i o n . We m a k e s t r a t e g i c a l
p l a n s t o m a k e y o u r b r a n d r e a c h t h e
r i g h t a u d i e n c e .