SES World Skies - 3 DTV – Satellite as an enabling technology

1. 3 DTV – Satellite as an
enabling technology
Broadcast Day - 2010
June 2010

2. 2
Digital Video – growth engine for satellites
Satellites are unbeatable for point-to-multipoint
broadcasting applications. Lowest cost per
subscriber
Telecom operators are now key investors in new
wave of satellite services:
• 19 out of 35 DTH platforms in the last three
years
18 new satellite TV platforms launched in 2008-
2009 for a total of 109 in service at the end of
2009.
24.000 TV channels are now broadcast by satellite.
2900 new added only in 2008-2009.
STB cost has dropped more than 80% in the last
six years. Lower barrier for new entrants.
Satellite Platforms are the first to introduce new
technologies like HDTV and 3 D in most of the
markets.
Source Anatel 2010

3. 3
0
20
40
60
80
100
120
140
160
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Asia
MENA
SSA
LAM
CEEU
WEU
NAM
Emerging Market
DTH subs growing
fastest, led by Asia-
Pacific
Forecast
Mature, developed
markets in NAM and
WEU
Millionsofsubscribers
Historical
CEEU adjacent high
growth market
Source: Informa Media
Powerful Subscriber Growth forecasts in Emerging Markets underpin DTH Demand Growth
Market & Competitive Assessment
Global DTH Subscriber Growth in Emerging Markets

4. 4
DTH will drive > 200 transponders of demand across emerging markets
Over the past 3 yrs, appx. 30 new DTH platforms were launched and the trend is expected to continue
Latin America
Middle East and Africa
* Includes Indian Subcontinent
60
CAGR (%) 7%
Est. Number of Platforms in 2016 11
Key Players
Telefonica, Sky,
Telmex, Embratel,
DirectTV, EchoStar
2008-16 Net TXP Growth
2008 TXP use 82 ODM, Orbit
2008-16 Net TXP Growth 24
CAGR (%) 4%
Est. Number of Platforms in 2016 13
MultiChoice, ADD,
Showtime, Canal+
2008 TXP use 71
Key Players
Asia-Pacific*
121
CAGR (%) 6%
Est. Number of Platforms in 2016 37
Reliance, Astro,
Foxtel, SkyPerfect!,
Tata-Sky, SkyLife,
PLDT, Indovision.
Dish, Bharti
2008-16 Net TXP Growth
2008 TXP use 176
Key Players
Market & Competitive Assessment
DTH in Emerging Markets Driving Transponder Demand

5. 5
0
700
1,400
2,100
2,800
3,500
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Channels
Growth in Global HD Channels
C-Band Cable Distribution Ku-Band Cable/FTA Distribution Ku-Band Pay DTH
HDTV is driving global transponder
demand
• Number of HD Channels projected to grow exponentially
Over 300 channels today
Will increase 9-10X by 2017
Europe, US, Japan dominate in medium-
term
Emerging Markets take-off after 2013
In short-term, DTH to remain the primary
delivery platform
1 2 3 4 5 6 12 SD
Channels/ 36
MHz
Transponder
DVB-S
380
3000
7 8 9 10 11 12
1 2 3
4 5 6
6 HD
Channels/ 36
MHz
Transponder
DVB-S2
36 MHz
Global Market Trends
• Demand Drivers
Bandwidth availability
Digital Switchover
HD Ready Screen Sales
Content Availability
Growth in per-capita disposable income
HD consumes more bandwidth

6. 6
Primary Platform
HD Households by Reception Mode (ie. Europe)
Source: Screen Digest, 2007
• DTT
X Spectrum availability
• Cable
X Lack of bandwidth
• IPTV
X Requires fiber
Satellite (DTH) retains the Primary Role in providing HD capacity

7. 7
3D TV – the new Hype or Wave of Favour ?
• Standards are not ready: impact on the transmission bandwidth is still unclear: depending on the
quality and compatibility up to 100% additional bandwidth might be required.
• Most of the broadcasters are deploying frame compatible (Side by Side) systems. The big
advantage is that the whole transmission chain, including the set-up box, is compatible. The new
TV separates the right and left view to create the stereoscopic 3D effect.
• This could create a legacy making the evolution less clear. Instead of moving to a 2D + depth
approach it could be easier to keep the frame compatible, adding more information (high
frequency) to increase the quality (Sensio approach).
• Other standards are Frame Sequential (also known as Time Multiplexed Stereo Interleaving).
• The good news is that the displays (the new 3DTV with shutter glasses are compatible with both the
Frame compatible and Frame Sequential systems).
• The Blu-Ray has adopted the Service Compatible standard, using video plus depth (2 D + depth) with
Multi View Coding – This requires the adoption of the new HDMI 1.4 interface.
• De facto standards : Frame Compatible – Side by Side
• Sensio and RealD are leading. RealD is supported by Sony, Panasonic, JVC, Samsung, Toshiba and
is being used by Direct TV and Discovery.
• Sensio is leading in Games

8. 8
3D TV – the new Hype
• About 10 new 3D channels will be launched in 2010 : ESPN starts in June in US, other like Direct TV,
Sky (UK), Discovery and some Korean channels like CJHello Vision and HCN.
• Sony pushing the content production : World Cup in South Africa
• Other areas of applications will benefit from the 3D technology:
• Games,
• Video Conferencing
• Virtual Reality
• Medicine
• Industrial Design
• Transportation (Air traffic control)
• Art – (virtual preservation of valuable objects)
• Scientific and Research

9. 9
3D TV – Challenges
• Stereoscopy frequency causes eye fatigue and in some people even motion sickness.
• About 5% of people is not able to fuse the images to for the 3D image.
• 3D Stereoscopy does not produce occlusion or dis-oclussion effects when the observer moves. This
creates an unnatural effect. Future systems, using auto-stereoscopy with multiple view will improve the
experience. Some experimental displays use head tracking to avoid the viewers position constraint.
• Wearing glasses is considered a major constraint for the adoption of 3D as home entertainment. The 3
D cinema is more acceptable, since the time is limited and has a character of an event. Besides the TV
is watched in an unfocused manner, at the same time as conversations and other domestic activities,
specially by women.
• Live events are a big challenge for the contend producers. Camera switching might produce unnatural
depth variations. Unexpected effects might cause discomfort and even accidents at home and are
more difficult to control.
• Content availability is critical for the success: Animated Films and Games
• New HDTV set is required: adoption could be slow because customers have just made investments in
new HDTV equipment -3D

10. 10
Evolution
• From Stereoscopy to Autostereoscopy (without glasses).
• Multi View Video Coding ( MVC) – Explores the redundancy over time and across views – reduction of
20 to 30% of the bit rate
• Compatible with 2 D in the same transmission.
• Allows the control of depth at the receiver (more senior people prefer less depth than younger people).
• Increase resolution – There is no need to sacrifice resolution to have the 3D.

11. 11
ITU – Roadmap for 3 DTV
ITU 3D TV Categorization
Compatibility level Matrix of signal formats for 3D TV
Plano-stereoscopic
1st generation 3D TV
Multiview profile
2nd generation 3D TV
Object wave profile
3rd generation 3D TV
Level 1
Conventional High Definition
display Compatible (CDC)
Optimized colour anaglyph
Level 2
Conventional HD Frame
Compatible (CFC)
Frame compatible
Left and Right in same High
Definition frame
Level 3
High Definition Frame Compatible
Frame compatible plus
H.264/MPEG4-AVC resolution (for
example, H.264 SVC)
Level 4
Conventional High Definition
Service Compatible (CSC)
2D HD + MVC (ie, H.264 MVC)
Left and Right formed by
matrixing
2D HD + MVC (ie, H.264 MVC)
Depth, occlusion, transparency
data
This table shows the anticipated development of 3DTV technologies in increasing order of performance and complexity (indicating the degree
of compatibility with conventional 2DTV)
Note: The empty boxes are to be filled on the basis of the future work within ITU-R.
SVC: Rec. ITU-T H.264 Scalable Video Coding; MVC: Rec. ITU-T H.264 Multiview Video Coding

12. 12
- Ecosystem Architecture - example
Video
Server
H.264 CAS
AMC 9
@ 83°°°°W
H.264
STB
SES LABS – PRINCETON, NJ
3D Synthesys
Stereoscopic Mux
and Player
JVC GD-463D10
3D HDTV Monitor
Side-by-Side
Encoded 3D
IP Encapsulated
MPEG TS
VV EARTH STATION – VERNON, VA
Side-by-Side
Encoded 3D
(HD-SDI)

13. 13
Creating the 3D Content – Frame Compatible
• The subject was filmed with two cameras at 1920 x 1080 pixels and 60 frames per second,
separated horizontally from each other to simulate the separation of human eyes. This results in a
L (left) and R (right) image.
• Each R and L videos are then compressed horizontally (i.e., squeezed) so that they now have a
resolution of 960 x 1080 pixels, each. Note that this essentially maintains the vertical resolution of
the original videos but halves the horizontal resolution.
• Each frame of the L and R videos are then combined in a “side-by-side stereoscopic” format,
thereby containing both original R and L videos in 1920 x 1080 pixel format at 60 fps.
1080p60
Stereoplexing
1080p60
Bit mapping
Bit mapping
Original Subject
Right Video
Left Video L-Comp
R-Comp
Side-by-Side
Stereoscopic

14. 14
Reformatting the 3D Content
• The JVC monitor takes in the horizontally compressed side-by-side video, separates the L and R
components, expands each back to a 1920 x 1080 size and then extracts every other line from each
(e.g., line 1, 3, 5, ….., 1079 from the L component and line 2, 4, 6, …, 1080 from the R component).
These two signals are then interlaced such that every other line contains either the L or R components.
The resulting video is similar to a 1080i60 HD video, except that the horizontal resolution is less than
the original (the 960 pixel line is scaled up in order to build the 1920 pixel line).
JVC Monitor Internal Processor
1920 x 1080 at 60 fps
Extraction
L and R
Expansion and Line
Extraction
Line
Interlacing
960 x 1080 at 60 fps 1920 x 1080 at 30 fps
1920 x 1080 at
60 fps Interlaced
(AKA 1080i60)
L-Comp
R-Comp
Line-by-Line
Stereoscopic
Right Video
Left Video
Side-by-Side
Stereoscopic

15. 15
Displaying the 3D Content
• The JVC monitor now takes in the line-by-line stereoscopic video signal and displays it on the 1920 x
1080 pixel LCD panel. Attached to the panel is a polarizing filter that polarizes every other vertical line
in either left-hand or right-hand circular polarization. For example, lines 1, 3, 5, …, 1079 could be in
RHCP and lines 2, 4, 6, …, 1080 could be in LHCP. So, as a result, the right eye image is now in
RHCP and the left eye image is in LHCP.
• The viewer, wearing circularly polarized glasses that have the RHCP filter as the right lens and the
LHCP filter as the left lens, can now receive in their right eye just the right image as originally shot by
the right camera and vice-versa for the left eye.

16. 16
!Our Objective:
•Accelerate the adoption of 3D TV
•Develop understanding of optimum configuration : transport/distribution systems
•Recommend best practices based on results.
Industry Participations:
• Programmers
•Technology Partners
•Results provided to participants only.

17. 17
Display
Distribution
Reception
Uplinking and
Transmission
Video Encoding
Formatting
3D
Programming
Content
Acquisition
/ Production
3D TV:
Platform Overview
An End-to-end 3D TV Non-commercial Test Environment, Covering The Whole Value
Chain From Content Origination To End-consumer Displays

18. Content Provider
Direct Uplink
SES
Washington
Media Port
SES
Princeton
Cable
Distribution
Platform
Partners
End-to-End Phase 2
Labs Phase 1
Encrypted
DVB
Transport
3D TV:
System Architecture
SES
Vernon Valley

19. 19
Business Evaluation
Evaluation of business models
Focus groups
Quantitative assessments
3D TV:
Areas of Focus
Technical Evaluation
Formats (bit rates, encoder settings, …)
Technologies
Proposed standards
Infrastructure compatibility

20. 20
Participants Contribute And Receive Other Participants
“In Kind” Contributions
Participants Control Where And How Their Content
/ Technology Is Used
Participants Share Relevant Research Results
With Other Participants
Participants Observe Strict Confidentiality And
Respect Content Rights
Participants Opt Into Or Sponsor Industry And
Market Research At Shared Costs
Control
Sharing
Confidentiality
Research
No Fee
3D TV:
Participation Principles

21. 21
SES WORLD SKIES 3D TV INDUSTRY PLATFORM
Test, Evaluation And Research Opportunities
Direct Working Relationships With Top Tier Industry
Players
Receive State-of-the-Art 3D Content At Test Labs In
Different Formats
Participate In Test Specifications
Influence Standardization Process
Access To Industry Research
Ensure Visibility Of Brand Throughout Media Industry
PLATFORM PARTICIPANT
3D TV:
Participation Benefits

22. 2010
3D TV:
Time Line
March JuneJanuary December
Platform
Finalization
Testing
Commences
Phase 1
Results
Phase 2
Results

23. 23
SES 3D TVINDUSTRY PLATFORM