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Sales and
Scholarly Publishing
Michelle Norell
March 2014
Intro
 Who am I?
 How did I get here?
 Lessons learned
 What’s next?
Michelle Norell, Director of Sales, Atypon
Board of Directors, SSP
Start Date: January 6, 2014!
A Big Move!
A Big Move!
How Did I Get Here?
Early years
 2003: BA in International Studies & English Lit
 2004: Researcher / News Contributor @
More School, Here I Come
 2004 – 2006:
 2006: MA in Publishing & Writing
Post-Graduation: Time to find a job
 A month of unemployment (what a month!)
 Dozens of resumes and cover letters sent
 And finally…
 HIRED! Marketing Coordinator, Medical Books
And then…
 2007 – 2008: Sales at Aries Systems
 2008 – 2010: Sales at Thomson Reuters (@
ScholarOne)
Stop Selling. Start
Helping.
Publishers
Authors
Technology
Vendors
Users
One more stop before Atypon
 2010 – 2013: Strategic Account Management at
Copyright Clearance Center (CCC)
So here I am
My Advice
What’s Next?

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