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Roundtable Wrap-up

      Moderator:
 Mark Walter, Consultant
   (mark_walter@verizon.net)
Summary/Issues from Today’s
       Presentations
Peer review
Metadata
Digital workflows and XML
Digital printing
Other topics
Peer Review
Compared to a year ago, we have more experience in
Web-based submission and peer review: now we’re
working on what’s next
We continue to move from paper to digital workflows:
– Overall goal is to make content more accessible (inside and
  outside) during the editorial/production cycle —and expose
  process as well
– Increased velocity of publishing process remains a competitive
  advantage
– Authors are accepting Web interfaces for submission and peer
  review: “Interface enforces behavior”
– Transport is solved, but paper still required at certain steps
  (especially receiving author corrections)
Discussion Questions
Do we extend peer review to include production,
or implement a bidirectional interface?
The interface between editorial and production:
is this special to a publisher or something we
should develop collaboratively with others?
– Consensus was that it will be difficult to standardize
How soon do we need to capture metadata
below article level (e.g., individual graphics)?
Metadata
Metadata issues are arising as we try to
leverage and integrate digital data and systems
– Recognition of the complexity of metadata:
     Descriptive, technical and administrative
     On-going issue: how do we ensure the quality of our
     metadata?
Awareness of the need to “refurbish the archive”
– Adding new metadata that was not anticipated the
  first time around
     For richer linking, better search, etc.
     XML makes it easier to augment markup, but doesn’t mean
     you won’t have to refurbish the back file.
Digital Workflow, XML
Realizing that it’s not just “we must move to
XML.” Now the discussion has moved to
metadata quality control, multiple DTDs,
workflow, etc.
Pioneers changing from product-specific, linear
workflows to integrated parallel workflows
–   Version 2 of XML workflows . . .
–   CMS-enabled (ACP)
–   “Just-in-time-XML” (Capital City Press)
Discussion Questions
Can we expect similar gains in production that
we obtained from Web -based peer review?
How much help will we get from vendors in
implementing digital production workflows?
What do we have to do on our own?
How many systems do I need? (one for
production tracking/workflow, another one for
digital asset management?)
How does XML improve quality?
How are you measuring ROI?
Digital Printing
Past proof of concept—now being used for both
new material and reissue of reprints or back
material
The entire print journal can be done digitally in
short runs to specific run lists
Changes the economics of traditional print
journals
How soon will digital printing be the norm, rather
than the exception, for short-run journals?
Challenges Ahead
How soon will the journal of record
become electronic? (Linda Drumheller’s
comment that it’s happening now . . .)
What are the implications . . .
– For editorial?
– For production?
– For IT?
– For the business as a whole?
Other Discussion Topics:
      Emerging Technologies
Acrobat 7
– Will enable Reader Extensions: annotations in Reader (digital
  comments from authors at page proofs)
– But publishers have found authors reluctant to annotate digitally
InDesign:
– Adobe improving its XML capabilities
– Third parties working on math
Server-based composition:
– How far can XSL-FO go?
– Quark and Adobe: will their server-based technologies be
  relevant to journals, or just to marketing materials and
  magazines?

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160 mark walter

  • 1. Roundtable Wrap-up Moderator: Mark Walter, Consultant (mark_walter@verizon.net)
  • 2. Summary/Issues from Today’s Presentations Peer review Metadata Digital workflows and XML Digital printing Other topics
  • 3. Peer Review Compared to a year ago, we have more experience in Web-based submission and peer review: now we’re working on what’s next We continue to move from paper to digital workflows: – Overall goal is to make content more accessible (inside and outside) during the editorial/production cycle —and expose process as well – Increased velocity of publishing process remains a competitive advantage – Authors are accepting Web interfaces for submission and peer review: “Interface enforces behavior” – Transport is solved, but paper still required at certain steps (especially receiving author corrections)
  • 4. Discussion Questions Do we extend peer review to include production, or implement a bidirectional interface? The interface between editorial and production: is this special to a publisher or something we should develop collaboratively with others? – Consensus was that it will be difficult to standardize How soon do we need to capture metadata below article level (e.g., individual graphics)?
  • 5. Metadata Metadata issues are arising as we try to leverage and integrate digital data and systems – Recognition of the complexity of metadata: Descriptive, technical and administrative On-going issue: how do we ensure the quality of our metadata? Awareness of the need to “refurbish the archive” – Adding new metadata that was not anticipated the first time around For richer linking, better search, etc. XML makes it easier to augment markup, but doesn’t mean you won’t have to refurbish the back file.
  • 6. Digital Workflow, XML Realizing that it’s not just “we must move to XML.” Now the discussion has moved to metadata quality control, multiple DTDs, workflow, etc. Pioneers changing from product-specific, linear workflows to integrated parallel workflows – Version 2 of XML workflows . . . – CMS-enabled (ACP) – “Just-in-time-XML” (Capital City Press)
  • 7. Discussion Questions Can we expect similar gains in production that we obtained from Web -based peer review? How much help will we get from vendors in implementing digital production workflows? What do we have to do on our own? How many systems do I need? (one for production tracking/workflow, another one for digital asset management?) How does XML improve quality? How are you measuring ROI?
  • 8. Digital Printing Past proof of concept—now being used for both new material and reissue of reprints or back material The entire print journal can be done digitally in short runs to specific run lists Changes the economics of traditional print journals How soon will digital printing be the norm, rather than the exception, for short-run journals?
  • 9. Challenges Ahead How soon will the journal of record become electronic? (Linda Drumheller’s comment that it’s happening now . . .) What are the implications . . . – For editorial? – For production? – For IT? – For the business as a whole?
  • 10. Other Discussion Topics: Emerging Technologies Acrobat 7 – Will enable Reader Extensions: annotations in Reader (digital comments from authors at page proofs) – But publishers have found authors reluctant to annotate digitally InDesign: – Adobe improving its XML capabilities – Third parties working on math Server-based composition: – How far can XSL-FO go? – Quark and Adobe: will their server-based technologies be relevant to journals, or just to marketing materials and magazines?