Nine themes that always get

Nine themes that always get people talking

What do you do with the Nine Block Conversation Planner: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

9 themes that people talk about the most, particularly in business. ,[object Object],[object Object],[object Object],[object Object],[object Object]

The emerging patterns from this nonscientific research fall into nine areas:

9. Seasonal / Event related 8. Glitz and glam 7. How-to 6. Personalities and personal stories 5. Contrarian/ counterintuitive / challenging assumptions 4. Anxieties 3. Avalanche about to roll 2. David v/s Goliath 1. Aspirations and beliefs

1. Aspirations and beliefs ,[object Object],[object Object]

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2. David v/s Goliath ,[object Object],[object Object],[object Object],[object Object]

Sharing stories about how a small organization is taking on a big company is great business sport. ,[object Object]

This theme is Popular in every industry nearly everywhere in the world. ,[object Object],[object Object]

3. Avalanche about to roll ,[object Object],[object Object],[object Object],[object Object]

Or get out of a business area about to be massively changed, and not for the better. ,[object Object],[object Object],[object Object]

4. Anxieties ,[object Object],[object Object],[object Object]

“ This is the way we are made’ ,[object Object],[object Object],[object Object]

Fear and anxiety themes grab people’s attention. ,[object Object],[object Object]

5. Contrarian/ counterintuitive / challenging assumptions ,[object Object],[object Object]

Provoke, provoke, provoke. ,[object Object],[object Object],[object Object]

6. Personalities and personal stories ,[object Object],[object Object]

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7. How-to ,[object Object],[object Object],[object Object]

8. Glitz and glam ,[object Object],[object Object]

You might also choose to frame your value in a glamorous way. ,[object Object],[object Object],[object Object],[object Object]

9. Seasonal / event related ,[object Object],[object Object],[object Object]

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Draw analogies between managing professional athletes and high-performance employees. ,[object Object],[object Object]

Talking about ideas tied to events is a well-used, proven strategy. ,[object Object],[object Object],[object Object]

Nine themes that always get

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Nine themes that always get