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XEMがまた訪れたくなる旅をつくる
「Airbnemb(エアビーネムビー)」
清水 風音
2018年5月13日
2
本作品のテーマ
本資料の背景
「XEMがまた訪れたくなる旅をつくる」
3
旅の良い思い出
旅に行くキッカケ
+
また訪れたい旅とは
4
旅の良い思い出
旅に行くキッカケ
+
また訪れたい旅とは
5
食事 ショッピング スポーツ
日常にはない「体験」が含まれた
記憶に残る場面である
旅の良い思い出 - 旅の支払い -
6
数十回と訪れる支払いの場面に
沢山の思い出が隠れている
「部屋を提供してくれたホスト」
「タバコ屋のおばあさん」
「方言まじりのコンビニの学生」
旅の良い思い出 - 旅のストーリー -
7
旅のストーリーをつくろう
エピソードと一緒に場面をつなげて
金武アグーに感動
マイバースデーで
買ったバック
絶景のコースでも
スコアは…
夕日を眺めながら
飲んだカクテル
旅の良い思い出 - 旅のストーリー -
8
旅を思い返すキッカケをくれる
SNSに残さない出来事が
旅の良い思い出 - 旅のストーリー -
9
旅の良い思い出
旅に行くキッカケ
+
また訪れたい旅とは
10
・沖縄料理
・美ら海水族館近く
・F2向けブランド
・中級価格帯
・コンペオーナー
・最新グッズ購入
XEM決済で興味・関心がオープンになる
支払いは、興味・関心の現れ
旅に行くキッカケ - XEM決済の付加価値 -
11
A店
旅行者
XEM決済
XEM決済でブロックチェーンに
支払いが記録される
旅に行くキッカケ - ダイレクト宣伝 -
12
A店
旅行者
A店で購入する顧客層が
ターゲットのB社
割引券・特典コインを
AirDrop
XEM決済
企業の宣伝を兼ねたプロモーションにより
XEMを使うほどコインがもらえる
旅に行くキッカケ - ダイレクト宣伝 -
13
ストーリー
旅で使えるコイン
+
また訪れたくなる旅
まとめ
14
清水 風音
shimizu kazane
@kazane_shimizu
金融系(株・FX)エンジニア
を経て、フリーランス。
現在、ブロックチェーンを使っ
たP2Pサービスを構想中。
将来、ブロックチェーンサービ
スで起業したい方で、興味があ
る方はDMください。
自己紹介
15
よい旅を!
Thank you
おしまい

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XEMがまた訪れたくなる旅をつくる | Airbnemb(エアービーネムビー)