An Exclusive Event with Google in Google Headquarters on Dec 2, 2016

1. Google Confidential and Proprietary
Growing your business in a digital world

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Agenda
● SocialHi5 & Google Partnership
● Why Google?
● Who Is SocialHi5?
● Reaching Today’s Digital Audiences
● Healthcare Industry Trends
● Q&A
● Lunch

3. Proprietary + Confidential
The Premier Badge - Google’s Highest Honor for Agencies
“The Premier Badge is reserved only
for agencies that surpass our highest
requirements. They are product
experts, diversified in their
knowledge, and use only the best
practices for their clients.”

4. Proprietary + Confidential
SocialHi5 & Google: Two Teammates On Your Side
The Google Premier badge
recognizes companies that excel
with Google products.
Agency Health Score: It shows that your
business is healthy, your clients are
happy, and that you follow Google’s best
practices.

5. Proprietary + Confidential
Dedicated Google support to help you succeed on
the web
ERIC GEIBEL
Agency Development Manager
✔ New business development
✔ Strategic growth planning
✔ Sales training
✔ Acquisition & pitch partnership
MARCO DE LA ROCHE
Agency Partner Strategist
✔ Existing business growth
✔ Existing business strategy & solutions
✔ Priority account strategy
✔ Tailored optimization insights
ACCESS: Betas, industry insights, case studies, benchmarks, estimates, & exclusive trainings.
YOUR GOOGLE AGENCY TEAM

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Access to Google Data & Betas

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Why Google?

8. 1B+1B+1B+1B+1B+1B+1B+
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1B+ Google users
Reach millions of people, across their
entire day

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Over 100 billionsearches per month
… and 15%of daily queries we’ve never seen before!

10. Source: Think With Google 2014
of all US internet users
are reached through
Google
95%
YouTube had more reach
than cable TV amongst
18-34 year olds
187 Million
monthly visitors
3+ searches a day
Largest display network
in the US reaching 94% of
population monthly
1 Billion users
world’s most popular email
service
Google has major reach
across the United States

11. times per day that the average
consumer checks their phone150+
would never leave home without
their digital devices83%
We’re in the midst of a massive shift in
consumer behavior

12. We don’t go online. We live online. Life Online is Lived in
Micro-Moments.

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Google internal data, Global, March 2016.

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Google Internal Data, for 10 countries including the US and Japan, April 2015.
Over half of those searches
happen on mobile.

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Proprietary + Confidential

16. Micro−Moments
How to Win

17. I-WANT-
TO-GO
I-WANT-
TO-BUY
I-WANT-
TO-DO
I-WANT-
TO-KNOW

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Be there
1. Talk to your customers
2. Win mobile-centric searches
3. Answer top questions

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Be useful
1. Build content for real needs
2. Connect online to offline
3. Be mobile-optimized

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1. Start with business outcomes
2. Use new tools and estimates
3. Be entrepreneurialBe accountable

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Who Is SocialHi5?
● History
● Solution
● Special Offer

22. 2012 2013 2014 2015 20

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Reaching Today’s Digital Audiences

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Yesterday: A simple approach
to reaching audiences

31. 2,422 Minutes/Week 1,911 Minutes/Week
Source: Emarketer Time Spent Comparative Estimates
Google Confidential and Proprietary
You need to capture consumer’s attention across devices
+16%
Time spent
with digital is
growing
-2.5%
Time spent with
TV is not

32. Proprietary + Confidential
As the world becomes
increasingly mobile, many digital
marketers seek to reach mobile
audiences in real-time with
relevant messaging that drives
results they can measure.
Proprietary + Confidential
A marketer’s challenge

33. 8:00am
I want-to-know
1B+ people turn to
Google each day to
find better answers
3:00pm
I want-to-watch
8:00pm
I want-to-buy
10:00am
I want-to-find
Across 1 million apps and
2 million publisher sites
6:00pm
I want-to-share
10:00pm
I want-to-play

34. Google helps
you find the
right people
PURCHASE INTENT
Find relevant users who are in-market to buy
your product or service.
Resonate with the
audience that matters
at no additional cost!
DEMOGRAPHICS
PASSION
Connect with engaged audiences based on a
holistic view of their behaviors and affinities.
PERSONALIZATION
Use your own data to reach audiences that
will build your business.

35. Connect with engaged
audiences based on a
detailed picture of their
behaviors & affinities
● Affinity Audiences
● Custom Affinity
Audiences
PASSION
“Custom affinity audiences has
allowed us to broaden Madden’s
reach with tailored real-time
content while maintaining strong
engagement.”
-Alexis Cox, Senior Product Manager, Electronic
Arts
Watch VIDEO here
On average, campaigns using
custom affinity see a 366% lift in
Brand Interest and 42% lift in Brand
Awareness
Source: Google internal data

36. Find people who are
actively researching and
intending to buy the
products or services
you offer
● In-market Audiences
PURCHASE
INTENT
In-market audiences on YouTube delivered:
51% reduction in CPA
15.4% lift in brand consideration
14.8% lift in ad recall
for leading auto insurance company

37. Use your own first-party
data to target current
customers or reach a
new audience of highly
qualified prospects
● Similar Audiences
● Customer Match
● Remarketing
PERSONALIZATION
light customers:
build brand
loyalty
loyal customers:
cross-sell
and upsell
new prospects:
drive awareness
& consideration

38. Google helps
you find the
right people
PURCHASE INTENT
Find relevant users who are in-market to buy
your product or service.
Resonate with the
audience that matters
at no additional cost!
DEMOGRAPHICS
PASSION
Connect with engaged audiences based on a
holistic view of their behaviors and affinities.
PERSONALIZATION
Use your own data to reach audiences that
will build your business.

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Healthcare Industry Trends

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Online interest for ‘dentist’ has steadily increased the last
12 years...

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Other highly relevant searches are increasing as well
= cosmetic dentist
= dental implant

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Interest for ‘dentist near me’ has seen the greatest jump.

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This shift has been tied to an increased proportion of
traffic coming from mobile
● In January 2015, 44% of
industry searches came on
mobile. It is now over 60%.
● People are relying on their
phones to find a dentist in the
moment they need one.

44. Vertical Trends - All devices
Auction metrics evolution for General Dentistry.
Sources: Google Internal Data - figures based on historical
information and do not guarantee future performance
US

45. Sources: Google Internal Data - figures based on historical
information and do not guarantee future performance
US
Vertical Trends - Desktop + Tablet
Auction metrics evolution for General Dentistry.

46. Sources: Google Internal Data - figures based on historical
information and do not guarantee future performance
US
Vertical Trends - Mobile
Auction metrics evolution for General Dentistry.

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Q&A // Lunch