Gorky Park's Lectorium Branding

1. Gorky Park’s
Lectorium
Branding

2. In 2015 there has been finished the reconstruction
of the Main Entrance complex where Park’s Museum
takes place.
There are а multifunctional humanities club, named
“Lektorium”, where a plenty of educational courses
has been running.
The task was to develop the Lektorium Visual Identity
System and highlight the innovation features of its
projects, being in conjunction with other Gorky Park
projects’ identity style at the same time.
The Museum has its own sign – the “M” letter. According
to this, we integrate the “L” letter as a Lektorium’s sign.
We turned this letter to 90° counterclockwise so that
it becomes alive and very sociable.
Lines’ simplicity, combined with the unique creative
graphic’s concept, clean style approach and easy
perception of the main idea makes Lektorium Identity
friendly and clear.
There has been developed a number of Visual Identity
options, which cover the Lektorium core values:
additional art education, cultural horizons expansion,
communication.
In conjunction with logo there were created additional
visual elements, integrated into the
space of media stuff variety relevant to
the consumer: participant’s badges, workbooks,
schedule of lectures, etc.

14. Thank you
for your attention!