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Tfca pick the right (low) tech - english

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by Jim Wiiliams, TFCA 2012, Almaty, Kazahstan

Publicado en: Empresariales, Tecnología
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Tfca pick the right (low) tech - english

  1. 1. Pick the Right Tech Designing Tech Projects for Communities in Hard to Reach AreasJim Linton Williams PEPL @williamthejam
  2. 2. Pick the Right Tech Pick the problem first, not the techDesign around the community’s habits Keep it simple Make it usefulBuild on existing relationships of trust
  3. 3. Basic Community Habits Income Literacy Mobile Penetration Internet Penetration Media Use
  4. 4. Low Tech Awesomeness Example Pros and Cons Missed Call Voting Cheap, low literacy. Needs mobile phones only. Web to Paper Needs literacy. Can be expensive. Loudspeaker + Car Get a simple message to a single community GPS + Motorbike Can be expensive, and needs training.Interactive Voice Response Complex for organisation, easy for users FabFi Brings fast intranet to nearby organisations / facilities
  5. 5. Mobile Penetration - 2009 Country SIMs per 100 peopleAfghanistan 40.3 Kazakhstan 94.4 Kyrgyzstan 84.3 Tajikistan 70.5Turkmenistan 29.4 Pakistan 60.7
  6. 6. Mobile Penetration - Pakistan Indicator Data SIMs per 100 60.7 More than one SIM 22% Phones per 100 37% *Access in the Household 65% *Use in Last Three Months 96% * * (amongst poorest 60%)
  7. 7. Mobiles and Women in Pakistan1. Ownership: 17.6 % of poorest 60% women nationwide (n=900) 12.5 % women in Sindh (n=81) 17.6 % women in FATA / KPK (n=224)2. Access: 65 % of poorest 60% - ‘access in household’ (n=900) 70 % nationwide – ‘access in household’ (n=1200)3. Use: 12.5 % in Kashmore use a phone daily (n=81) 13.5 % in FATA use a phone daily (n=224)
  8. 8. Decision TimeDetailed Discussion of Project Design Or Research Training
  9. 9. Sampling Random ComprehensiveEqual chance of participation
  10. 10. Research Questions Not open ended Specific Not leading Comprehensive
  11. 11. Bad Questions1. Jude Law is a terrible actor, isn’t he?1. If you need to borrow money, who do you ask?2. What time of day do you listen to the radio? • Morning • Afternoon • Lunchtime • Breakfast time • After school
  12. 12. Good Questions1. How good an actor is Jude Law? • Brilliant • Good • Ok • Bad • Terrible1. What time of day do you listen to the radio? • Between 6am and 12pm • Between 12pm and 6pm • Between 6pm and 12 am • Between 12am and 6pm
  13. 13. Sample Size Regions Population Sample Size Max Margin of ErrorFATA & KPK 26,730,375 800 3.46% KPK 22,650,788 400 4.90% FATA 4,079,587 400 4.90%Lecture Hall 100 80 4.92%
  14. 14. The Magic FormulaBut if that makes no sense, just try to do at least 400 interviews
  15. 15. Choosing a Medium Broadcast at Scale Accessible Familiar AppropriateConducive to Responses Manageable Data
  16. 16. Choosing a Medium Broadcast at Scale Cost-efficient communication to the audience Reliable access to the medium Accessible Competence in the use of the medium Familiar Above all, do no spam. Appropriate Language, script, style, voiceConducive to Responses Easy, cheap and culturally normal to reply Manageable Data Clean, discrete, comparable data
  17. 17. Comparison SMS Voice Broadcast at Scale Cheap and simple Also simple; More expensive Speaking and listening are intuitive; Accessible Tech-literacy is a barrier button input is not Familiar Unknown numbers Unknown numbers Literacy is a major barrier, especially for Appropriate women; shared literacy can mitigate Much easier to manage Scripts are problematic More expensive for end user;Conducive to Responses Literacy a barrier Can be a toll free number Easier with IVR button input – audio Manageable Data Very difficult calls need to be listened to