2. Web 1.0: The Highs & Lows
1986: Internet formed
1990: iMdb launches in Usenet
1992: WWW launched
1995: Netscape IPO, craigslist founded
1996: Flash 1.0
1997: Steve Jobs rejoins Apple, first ‘weblog’
1998: Microsoft Anti Trust
1999: Y2K panic, Blogger launched
2000: The Crash, Napster sued
2001: The Meltdown
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15. Enough Already
The 2.0 World is changing the way we do everything!
Interact
Bank
Learn
Travel
Sho
p
Evaluate
Find
Search
Listen
Watch
Play
Find info
Stay up to date
Meet Communicate
entertain
Date
Work
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16. Lessons Learned
The customer is always right
Your customers are your brand
Customers expect choice and control
WOM is the best form of advertising
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