Swot-analysis

1. SWOT
ANALYSIS

2. SWOT ANALYSIS
 Strength: implies competitive advantage and
other distinctive competencies.
 Weakness: inherent limitations that creates
disadvantages for a firm.
 Opportunities and Threats: external issues and
are identified after
environmental and
competitive analysis.

3. Values
Environment
Resources
SW OT
Strategies
And Vision

4. KEY ISSUES IN SWOT ANALYSIS
STRENGTHS
 Good competitive skills?
 Adequate financial
resources?
 An acknowledged market
leader?
 Cost advantages?
 Competitive advantages?
 Product innovation abilities?
 Other?
WEAKNESSES
 No clear strategic direction?
 Lack of managerial depth
and talent?
 Missing any key skills?
 Falling behind in R & D?
 Poor track record in
implementing strategy?
 Too narrow product line?
 Weak market image?
 Other?

5.  Enter new markets?
 Add to product line?
 Add complementary
products?
 Vertical integration?
 Faster market growth?
 Other?
 Likely entry of new
competitors?
 Slower market growth?
 Adverse government
policies?
 Changing buyer needs and
tastes?
 Other?
OPPORTUNITIES THREATS

6. ADVANTAGES OF SWOT ANALYSIS
 Analysis helps managers finding to questions such
as:
 What the firm is good or weak at doing?
 What kind of opportunities need to be exploited
keeping the strengths and weaknesses of the firm
in mind?
 What strategies have to be chalked out to handle
the environmental threats?