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Internal Analysis Reference.pptx
1.
Example Cultural Products Defined 4-1 Copyright
©2013 Pearson Education
2.
The Basic Functions
of Management 4-2 Copyright ©2013 Pearson Education
3.
Marketing Strategy Marketing Mix Copyright
©2013 Pearson Education 4-3 Products/Services : What Products or services, features, what planning the company has for products or services? Pricing: What price, how the price is defined, how the price is distributed Promotion: which media? What target? What budget? What segment? Place/Distribution: Where the product/service is available?
4.
The Basic Functions
(Decisions) Within Production/Operations 4-4 Copyright ©2013 Pearson Education