The Hindu, started in 1878 as a weekly, became a daily in 1889 and from then on has been steadily growing to the circulation of 15,58,379 copies (ABC: July-December 2012) and a readership of about 22.58 lakhs.
2. NEWSPAPER INDUSTRY IN INDIA
•The first major newspaper in India—The Bengal Gazette—was started in 1780
under the British Raj by James Augustus Hickey.
•. Other newspapers such as The India Gazette, The Calcutta Gazette, The Madras
Courier (1785), The Bombay Herald (1789) etc. soon followed.
•The Bombay Samachar, founded in 1822 and printed in Gujarati is the oldest
newspaper in Asia still in print.
•The Times of India Group, the Indian Express Group, the Hindustan Times Group,
the Hindu Group and the Anandabazar Patrika Group are the main print media
houses of the country.
3. ABOUT THE “THE HINDU NEWSPAPER”
Parent Company Kasturi and Sons Ltd
Category Newspapers
Sector Media & Entertainment
Tagline/ Slogan Stay ahead of times; India’s National
Newspaper since 1878
USP Synonymous with Southern India especially
Chennai
Segment General News Segment
Target Group English speaking/reading Indian Audience
Positioning Voice of Southern India
Competitors
1. Times of India
2. Hindustan Times
3. Indian Express
4. •The Hindu, started in 1878 as a weekly, became a daily in 1889 and from then on
has been steadily growing to the circulation of 15,58,379 copies (ABC: July-
December 2012) and a readership of about 22.58 lakhs.
•The Hindu uses modern facilities for news gathering, page composition and
printing. It is printed in seventeen centres including the Main Edition at Chennai
(Madras) where the Corporate Office is based. The printing centres at Coimbatore,
Bangalore, Hyderabad, Madurai, Noida, Visakhapatnam, Thiruvanathapuram,
Kochi, Vijayawada, Mangalore, Tiruchirapalli, Kolkata, Hubli, Mohali, Allahabad
and Kozhikode are connected with high speed data lines for news transmission
across the country.
5. OBJECTIVES OF MY STUDY
•To find out the consumer preference towards the Hindu newspaper.
•To analyze the price and demand of the Hindu newspaper.
•To identify the factors that attracts the consumers of the Hindu paper.
•To identify the competitors of the THE HINDU paper
RESEARCH METHODOLOGY:
No of respondents – 40
Area- Guduvancheri
Sampling – Simple random sampling
Statistical tools- Chi square
PSPP was used to analyse the primary data. Secondary data are collected from
books, journals, websites etc.
6. DATAANALYSIS AND INTERPRETATION
CHI SQUARE STATISTIC IN RESEARCH ANALYSIS
The Chi Square statistic is commonly used for testing relationships on categorical
variables. The null hypothesis is that no relationship exists on these categorical
variables in the population; they are independent
The calculation of the Chi-Square statistic is
Where “o”- observed value
“e”- expected value.
7. 1. GENDER & OCCUPATION:
Null hypothesis : there is no relationship between gender & occupation
Alternate hypothesis : there is a relationship between gender & occupation
Chi square value=0.025
Alpha value=0.05
Interpretation:
The chi square value is less than Alpha value. Therefore the null hypothesis is
rejected. The alternate hypothesis is accepted. The result will be “there is a relationship
between gender & occupation”.
2. NEWSPAPER PREFERENCE & OCCUPATION
Null hypothesis : there is no relationship between Newspaper preference & occupation
Alternate hypothesis : there is a relationship between Newspaper preference & occupation
Csv=0.234
Alpha value=0.05
Interpretation:
The chi square value is higher than Alpha value. Therefore the null hypothesis is
accepted. . The alternate hypothesis is rejected . The result will be “there is no relationship
between Newspaper preference & occupation”.
8. 3. READING FREQUENCY & OCCUPATION:
Null hypothesis = there is no relationship between Reading frequency & occupation
Alternate hypothesis there is a relationship between Reading frequency & occupation
Pcs= 0.410
Alpha value=0.05
Interpretation:
The chi square value is higher than Alpha value. Therefore the null hypothesis is
accepted. The alternate hypothesis is rejected The result will be “there is no relationship
between Reading frequency & occupation
4. CLARITY OF INFORMATION & OCCUPATION
Null hypothesis = there is no relationship between Clarity of information & occupation
Alternate hypothesis there is a relationship between Clarity of information & occupation
Pcs= 0.514
Alpha value=0.05
Interpretation:
The chi square value is higher than Alpha value. Therefore the null hypothesis is
accepted. The alternate hypothesis is rejected The result will be “there is no relationship
between Clarity of information & occupation
9. 5. QUALITY OF INFO & OCCUPATION
Null hypothesis = there is no relationship between Quality of info & occupation
Alternate hypothesis there is a relationship between Quality of info & occupation
Pcs= 0.513
Alpha value=0.05
Interpretation:
The chi square value is higher than Alpha value. Therefore the null hypothesis is
accepted. The alternate hypothesis is rejected The result will be “there is no relationship
between Quality of info & Occupation
6. WILLINGNESS TO PAY & OCCUPATION
Null hypothesis = there is no relationship between Willingness to pay & occupation
Alternate hypothesis there is a relationship between Willingness to pay & occupation
Pcs= 0.094
Alpha value=0.05
Interpretation:
The chi square value is higher than Alpha value. Therefore the null hypothesis is
accepted. The alternate hypothesis is rejected The result will be “there is no relationship
between Willingness to pay & occupation”.
10. 7. PRICE SATISFACTION & OCCUPATION
Null hypothesis = there is no relationship between Price satisfaction & occupation
Alternate hypothesis there is a relationship between Price satisfaction & occupation
Pcs= 0.807
Alpha value=0.05
Interpretation:
The chi square value is higher than Alpha value. Therefore the null hypothesis is
accepted. The alternate hypothesis is rejected The result will be “there is no relationship
between Price satisfaction & Occupation
8.STANDARED OF THE HINDU & OCCUPATION
Null hypothesis = there is no relationship between Standared of the hindu & occupation
Alternate hypothesis there is a relationship between Standared of the hindu & occupation
Pcs=0.873
Alpha value=0.05
Interpretation:
The chi square value is higher than Alpha value. Therefore the null hypothesis is
accepted. The alternate hypothesis is rejected The result will be “there is no relationship
between Standared of the hindu & occupation”.
11. 9. PREFERRED SUPPLEMENTARY COPY & OCCUPATION
Null hypothesis there is no relationship between Preferred supplementary copy & occupation
Alternate hypothesis there is a relationship between Preferred supplementary copy &
occupation
Pcs= 0.703
Alpha value=0.05
Interpretation:
The chi square value is higher than Alpha value. Therefore the null hypothesis is
accepted. The alternate hypothesis is rejected The result will be “there is no relationship
between Preferred supplementary copy & occupation”.
10. ATTRACTION TOWARDS THE HINDU & OCCUPATION
Null hypothesis :there is no relationship between Attraction towards the hindu & occupation
Alternate hypothesis there is a relationship between Attraction towards the hindu &
occupation
Pcs= 0.372
Alpha value=0.05
Interpretation:
The chi square value is higher than Alpha value. Therefore the null hypothesis is
accepted. The alternate hypothesis is rejected The result will be “there is no relationship
between Attraction towards the hindu & occupation”.
13. 1. There is a relationship between gender, puzzle solving in the
hindu paper and the occupation.
2. In case of newspaper preference, reading frequency, clarity of
news, quality of information, part preferred by respondents,
second preference, price preferred to buy, price satisfaction,
standard, preferred supplementary copy, attraction towards the
hindu, information for all ages, value added knowledge, clarity of
picture, Tamil version of the hindu, preferred colors, style, hindu
e-reader and hindu app doesn’t have any relationship with the
occupation of the respondents.
14. SUGGESTIONS:
• The hindu paper should include more nation and world news
•It should always spread good news. Any mishappenings should be addressed in
formal words.
•No photograph with violence ( accidents/blood/death) should be printed.
•More industrial related news can be printed
•Information can still be made clear and updated
• More news concerned children and adolescents can be made
15. The Hindu newspapers increase the general knowledge of the people.
They also increase the communication skill of the reader.. Newspaper
is a great example of the advancement in technology. It provides
employment to thousands of people and encourages them to serve the
public. It also brings awareness in the public about the right and
duties that should done. They really work for the welfare of the
people. They also play an important role in the field of education,
employment, and advisement. The Hindu newspaper is the best
informative media.
CONCLUSION:
