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Similar a Online Presence for small Business.pptx
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Online Presence for small Business.pptx
- 1. Click here to add a subtitle Building Presence on Social Media
- 3. Pentingkah Online Presence? 01 02 03 04 Digital Era Positive Image Brand Building 24 Hour Availability 05 06 Effective Marketing & Accessibility Larger Audience & Review
- 4. “Toko Saya Offline kok. Memangnya perlu bikin online-onlinenan gitu?”
- 5. “At least once a week, nearly 2 in 3 people on Facebook visit the page of a local business or event”
- 6. “While local business owners recognize the importance of having an online presence, not all have actually adopted mobile marketing in their planning”
- 7. Content & Engagement Gimana caranya bangun Online Presence?
- 8. Trik Paling gampang? Social Media
- 14. Click here to add the title Click here to add the text, the text is the extraction of your thought, please try to explain your point of view as succinctly as possible. Click here to add the text, the text is the extraction of your thought, in order to finally present the good effect of the release, please try to be concise and concise; if necessary, add or subtract the text as needed, so that the viewer can accurately understand the message you convey. Click here to add the text, the text is the extraction of your thought, please try to explain your point of view as succinctly as possible. Click here to add the text, the text is the extraction of your thought, in order to finally present the good effect of the release, please try to be concise and concise; if necessary, add or subtract the text as needed, so that the viewer can accurately understand the message you convey.
- 15. Click here to add the title Click here to add the text, the text is the extraction of your thought, please try to explain your point of view as succinctly as possible.
- 16. Click here to add the title Your text has been concise and well-written, but the information is inextricably inextricable and needs to be expressed in more words; but please refine the essence of your thought as much as possible, and express your views appropriately, often with twice the result with half the effort.
- 17. Click here to add the title Click here to add the text, the text is the extraction of your thought, please try to explain your point of view as succinctly as possible. Click here to add the text, the text is the extraction of your thought, please try to explain your point of view as succinctly as possible.
- 18. Click here to add the title Your text has been concise and well-written, but the information is inextricably inextricable and needs to be expressed in more words; but please refine the essence of your thought as much as possible, and express your views appropriately, often with twice the result with half the effort.
- 19. THANKS
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- An online presence for your online business goes far beyond setting up a website that contains the name of your company and contact details. It involves creating a virtual point of business where people can find useful information on your website and interact with you through social media networks. A thriving business feeds on generating engagement. During this time of uncertainty, it is absolutely crucial for businesses to connect with consumers and stay relevant. In the last decade or so in particular, many consumers have become accustomed to finding what they want online. According to a Salesforce survey, 85% of consumers conduct research before they make a purchase online, and among the most used channels for research are websites (74%) and social media (38%). Consequently, businesses need to have an effective online strategy to increase brand awareness and grow. A digital presence gives your brand an ideal platform to communicate with consumers. It gives you the opportunity to set the narrative on who you are as a brand and set yourself apart from competitors. More than just your website, your digital presence expands to all the touch points a consumer may have with your brand online. While this does indeed include your website, it can also include areas outside of your control, such as the conversations about your brand on social media and online reviews. In order to put your best foot forward in front of consumers, consider bolstering all aspects of your brand online.
- Digital Era Digital dominance has made it necessary for more people to rely on the internet to look for the products and services that they need. Any online business that does not effectively use this platform risks losing new lucrative opportunities. 24 Hour Availability The internet is always available and can showcase your business all day long. This enables your prospective customers to find your products and services at any time of the day and from any location. If you run a retail business, your online store will be accessible on a 24 hour basis and customers can conveniently make their purchases whenever they need to. This is a key advantage over offline shopping where you have to wait until business hours. Brand Building A strong online presence allows you to build your brand and gain the credibility that you need to attract more customers. Along with making your business readily accessible, online presence also gives your customers an easy way to find out more about what you have to offer. Positive Image Interacting with your customers and getting feedback from them through online reviews as well as regularly updating your online posts will create a positive image for your business. This type of image increases the likelihood of prospective customers doing business with you and boosting your sales. Larger Audience The web gives you access to a much larger audience that includes people within your location and beyond. This exposes your online business to even more opportunities and gives you the chance to operate on an international level. Positive Reviews A credible business that values its customers can look forward to positive reviews that will result in customer loyalty and a broader customer base. Customers often use reviews to make their purchasing decision and it’s important to prioritize quality customer service. Effective Marketing Online presence makes it easier for you to market your business and sell your products. A properly designed and informative website with well written content enables customers to make informed purchasing choices. The web provides a marketing platform that gives you a cost effective way to reach a wider audience than conventional marketing techniques. Accessibility It is essential for both small and large businesses to maximize on the benefits of having a strong web presence. Aspects such as dynamic search algorithms and social networks are influential in the process of making it easier for customers to locate different businesses online. A business that does not have an online business is regarded as non-existent in the modern and competitive business environment. Customers get information through search engines and the internet is an unrivaled source of data. You have the option of hiring professionals who can help you establish an online presence based on their knowledge of factors ranging from latest algorithms to search engine codes. Marketing your business online constitutes your website, SEO and strategic use of social media.
- What drives people to shop locally? In today’s tech-savvy culture, online shopping has quickly grown to be a dominant force in retail. But we found that even with online shopping as a ready option, people still love to shop at local stores. On average, people reported visiting up to seven local businesses a month, and to spending between 40–55% of their total monthly budgets on local products and services.3 It’s easy to understand why convenience is a motivator for shopping locally. Price is the main driver of overall purchase decisions, but for local shopping, main drivers are more personal. Over 85% of the people surveyed said “trust and security” was the main motivator for local purchases.4 How does mobile change people’s behaviors? While people’s reasons for shopping locally vary, one thing is clear—they still expect to connect with businesses online, particularly through mobile devices. Having a mobile strategy is crucial for both attracting new customers to a local business and retaining existing customers. How can local businesses adapt to shifting expectations? So, how do local business owners view this shift and how is it impacting their marketing efforts? While local business owners recognize the importance of having an online presence, not all have actually adopted mobile marketing in their planning. With less than half of local businesses optimizing their marketing for mobile,7 marketers have a unique opportunity to help bridge this gap and reach more of their communities. How are mobile-first shoppers local ambassadors? Today’s “corner store” reaches beyond its local neighborhood. Mobile makes it easy for people to support small businesses wherever they are.8 Of all people surveyed, 66% use their smartphones to discover new local businesses and events while they’re in a new or unfamiliar area.9 People surveyed who use mobile as their primary device were also significantly more likely to indicate they connect with local businesses across all activities. For example, surveyed mobile-first shoppers were 1.54x more likely to say they write recommendations and reviews for products and services offered by local businesses.10 Mobile devices allow for these increased connections between people and local businesses. Brands become more easily accessible from any location.
- How can local businesses adapt to shifting expectations? So, how do local business owners view this shift and how is it impacting their marketing efforts? While local business owners recognize the importance of having an online presence, not all have actually adopted mobile marketing in their planning. With less than half of local businesses optimizing their marketing for mobile,7 marketers have a unique opportunity to help bridge this gap and reach more of their communities. How are mobile-first shoppers local ambassadors? Today’s “corner store” reaches beyond its local neighborhood. Mobile makes it easy for people to support small businesses wherever they are.8 Of all people surveyed, 66% use their smartphones to discover new local businesses and events while they’re in a new or unfamiliar area.9 People surveyed who use mobile as their primary device were also significantly more likely to indicate they connect with local businesses across all activities. For example, surveyed mobile-first shoppers were 1.54x more likely to say they write recommendations and reviews for products and services offered by local businesses.10 Mobile devices allow for these increased connections between people and local businesses. Brands become more easily accessible from any location.
- How can local businesses adapt to shifting expectations? So, how do local business owners view this shift and how is it impacting their marketing efforts? While local business owners recognize the importance of having an online presence, not all have actually adopted mobile marketing in their planning. With less than half of local businesses optimizing their marketing for mobile,7 marketers have a unique opportunity to help bridge this gap and reach more of their communities. How are mobile-first shoppers local ambassadors? Today’s “corner store” reaches beyond its local neighborhood. Mobile makes it easy for people to support small businesses wherever they are.8 Of all people surveyed, 66% use their smartphones to discover new local businesses and events while they’re in a new or unfamiliar area.9 People surveyed who use mobile as their primary device were also significantly more likely to indicate they connect with local businesses across all activities. For example, surveyed mobile-first shoppers were 1.54x more likely to say they write recommendations and reviews for products and services offered by local businesses.10 Mobile devices allow for these increased connections between people and local businesses. Brands become more easily accessible from any location.
- The first and most essential step in boosting your brand’s digital presence is creating a professional, user-friendly website. Your website is an incredible asset that allows consumers to find you and hopefully it inspires them to convert. A clean, modern design can visually connect with consumers by exemplifying your personality and brand voice. Moreover, a site that is intentionally designed for an enhanced user experience can make a powerful first impression on consumers. Beyond its aesthetics and functionality, your website should also provide valuable content. Ensure that all information featured throughout the site is both current and accurate, as well as relevant to your target audience. Sharing news updates about your brand or maintaining a regular blog where you provide fresh and original content related to your brand or industry can be effective in drawing consumers to your site. Paired with advanced SEO and analytics tools, you can determine how to create the most impact and attract more consumers to your content. The next step in building a strong online presence is to focus on engaging with consumers outside of your website. An active and consistent social media presence allows you to stay relevant to your audience and connect on a more personal level. Not all social media platforms may be effective for your brand, so establish a social media strategy that most benefits your business by determining which platforms your audience uses. Additionally, it can be productive to monitor the narrative circulating around your brand on social media and other review platforms so that you can manage your public reputation. Striving for a stronger digital presence can open the door to connecting with a wider audience, which provides you with the foundation for increased business growth. It can give your brand the opportunity to boost engagement with your target audience, build your credibility and maintain your reputation. Building your presence online is a significant undertaking, but the benefits to your brand are well worth the effort.
- How to setup page https://www.facebook.com/business/help/473994396650734?id=939256796236247
- https://www.facebook.com/business/tools/commerce-manager https://www.facebook.com/business/help/842191386156027?id=533228987210412