English version A survey of 19 newspapers, magazines and digital publications from Germany, the US and the UK with regard to their use of Twitter shows the following - with over 12m Twitter followers, the New York Times is clearly ahead of Techcrunch with 3,5m followers - German magazines Stern, Spiegel and Tabloid Bild have gained a remarkable following in the 300-450,000 followers range - with a follower/following range of 50-100,000 Gigaom, Business Insider, New York Times are well ahead of the other publishers - with 140-160,000 Tweets, German magazine Focus and Business Insider are the most active Twitter accounts - Om Malik of Gigaom is the Journalist with most Twitter followers - Top Tweeters are Mathew Ingram from Gigaom and Joe Weisenthal from Business Insider - Apart from the UK, usually the Chief Editor is the most popular Journalist on Twitter - still, this is more dominant in Germany (in 6 out of 7 publications) than in the US (2 out of 5) Publications surveyed: Germany: Bild, Die Welt, Die Zeit, FAZ, Focus, Handelsblatt, Spiegel Online, Stern, Süddeutsche Zeitung, Wirtschaftswoche US: Business Insider, Gigaom, Inc, New York Times, Pando Daily, Re/code, Techcrunch, Wallstreet Journal Europe UK: The Guardian -> Learn more about DSP-Partners publications on the Media-industry: http://bit.ly/DSP-Media Deutsche Version Social Media bei Zeitungen und Zeitschriften: DSP-Partners hat die Twitter-Aktivitäten von 19 Publikationen aus Deutschland, England und den USA untersucht und festgestellt, dass die New York Times mit über 12 Millionen Twitter-Followern die populärste Publikation ist. Mit 300 bis 450 Tausend Followern haben sich auch die deutschen Magazine Spiegel, Stern und Bild gut etabliert. Mit 140-160,000 Tweets haben das deutsche Magazin “Focus” und das US-Blog “Business Insider” die aktivsten Twitter-Accounts. Om Malik von Gigaom ist der Journalist mit den meisten Twitter-Followern. -> Weitere Publikationen von DSP-Partners zur Medienindustrie unter: http://bit.ly/DSP-Media

1. Newspapers, Magazines
& Twitter
Germany, UK, US
- Facts & Figures -
DSP-Partners I Darmstadt I June 2014
© DSP-Partners 2014
Bild
Die Welt
Die Zeit
FAZ
Focus
Handelsblatt
Spiegel Online
Stern
Süddeutsche Zeitung
Wirtschaftswoche
GER
US
UK
The Guardian
Business Insider
Gigaom
Inc
New York Times
Pando Daily
Re/code
Techcrunch
Wallstreet Journal Europe

2. 36.300
67.600
69.300
73.500
82.400
106.000
108.000
122.000
211.000
235.000
257.000
330.000
344.000
439.000
565.000
888.000
2.260.000
3.560.000
12.000.000
0
2.000.000
4.000.000
6.000.000
8.000.000
10.000.000
12.000.000
14.000.000
Die Zeit
Re/code
Pando Daily
Wallstreet Journal Europe
Wirtschaftswoche
FAZ
Focus
Handelsblatt
Süddeutsche Zeitung
Gigaom
Die Welt
Spiegel Online
Bild
Stern
Business Insider
Inc
The Guardian
Techcrunch
New York Times
Number of Twitter-Followers of the Publications
Source: Main Twitter-Account of the respective publications, DSP-Partners Analysis 6/2014

3. Ratio Twitter Followers/Following per Publication
Source: Main Twitter-Account of the respective publications, DSP-Partners Analysis 6/2014
Gigaom
Business Insider
New York Times
low: <1,000
high: 5,000 to 10,000
very high: 10,000 to 50,000
medium: 1,000 to 5,000
top: 50,000 to 100,000
5%
21%
32%
26%
16%

4. Number of Tweets per Publication
Source: Twitter-Account of the respective publication, DSP-Partners Analysis 6/2014
0
20.000
40.000
60.000
80.000
100.000
120.000
140.000
160.000
180.000
Die Zeit
Re/code
Wirtschaftswoche
Handelsblatt
Pando Daily
Süddeutsche Zeitung
FAZ
Inc
Gigaom
Wallstreet Journal Europe
The Guardian
Spiegel Online
Stern
Techcrunch
Die Welt
Bild
New York Times
Focus
Business Insider

5. 10 Journalists with most Twitter-Followers per Publication
Source: Twitter-Account of the respective publications‘ journalist with most Twitter followers, DSP-Partners Analysis 6/2014
Kai Diekmann I Bild
Frank Schmiechen I Die Welt
Frank Schirrmacher I FAZ
Sarah Lacy I Pando Daily
Henry Blodget I Business Insider
Alexia Tsotsis I Techchrunch
Raphael Honigstein I The Guardian
Jenna Wortham I New York Times
Kara Swisher I Re/code
Om Malik I Gigaom

6. Number of Tweets per Journalist
Source: Twitter-Account of the respective journalists, DSP-Partners Analysis 6/2014
0%
5%
10%
15%
20%
25%
30%
35%
40%
very low:
<1,000 Tweets
low: 1,000 to
5,000 Tweets
medium:
5,000 to
10,000 Tweets
high: 10,000 to
50,000 Tweets
very high:
50,000 to
100,000
Tweets
top: >100,000
Tweets
Mathew Ingram I Gigaom
Joe Weisenthal I Business Insider

7. Is Chief-Editor the most popular Twitterer per Publication?
Source: Twitter-Account of the respective publications journalists and Chief-Editors, DSP-Partners Analysis 6/2014
0
1
2
3
4
5
6
7
Germany
UK
US
Yes
No

8. Contact
More Information http://bit.ly/Twitter-newspapers
Stefan Behrendt
Founder I Managing Partner
DSP-Partners
www.dsp-partners.com
www.twitter.com/stbe