8. 40%
35%
30%
25%
20% FEMALE
15% MALE
10%
5%
0%
I DON'T KNOW I ONLY WATCH THE SERVICE IS I'M HAPPY WITH OTHER
ENOUGH TV TOO EXPENSIVE CABLE
ABOUT THE OCCASIONALLY
SERVICE
9. 50%
45%
40%
35%
30%
25%
FEMALE
20%
MALE
15%
10%
5%
0%
CONSUMERS NON-CONSUMERS CONSUMERS NON-CONSUMERS
YES NO
10. 30%
PERCENT OF ON DEMAND USERS
HOURS WATCHING
20% ON DEMAND/WEEK
11-20 HRS
6-10 HRS
10%
0-5 HRS
0%
0-9 HRS
10-19 HRS
20-29HRS
30+ HRS
HOURS/WEEK WATCHING TELEVISION