2. Staging to sell
is NOT about
decorating a home,
it is about
SELLING a house.
♦ 615-210-4932 ♦
3. I am an
® ™
Accredited Staging Professional
® ™ ™
An Accredited Staging Professional (ASP )
is a dedicated professional
who has studied and learned
the proven and powerful techniques
®
of STAGING homes
by successfully completing
™
a detailed ASP course
and passing a required,
thorough examination
on preparing homes for sale.
4. HGTV Home Page / Real Estate
25 Biggest Real Estate Mistakes
Get insider secrets to avoid costly blunders on the most important investment of your life.
Special Presentation : Episode H25RE-S08 -- More Projects »
HGTV has brought together some of the top real
estate experts to compile the definitive list of the
biggest mistakes we all make when buying and
selling our homes.
1. Failing to Showcase Your Home and Make Small Cosmetic Changes
When you are selling your house, you have to really look at it objectively and think
about it from the viewpoint of the house hunter. Make minor enhancements to the
house and maybe hire a professional stager to come and arrange your furniture.
Staging is about decorating your house for the buyers' taste, not yours. A great place
to start is with the front of the home and the main entryway. Home staging is designed
to increase the potential selling price and reduce the amount of time the house stays
on the market.
5. Benefits
♦ Over 85% of potential buyers search the
internet before they call their agent. A
STAGED HOME will show better than
competing homes for sale in your local
market, allowing it to sell faster and/or
for more money.
♦ 615-210-4932 ♦
6. Benefits
♦ STAGING a house costs less than
most price reductions.
EXAMPLE:
A 5% price reduction
on a $200,000 house
would be
$10,000!
♦ 615-210-4932 ♦
7. Staging Works!
Laurel Grove:
staged by Stage Our Space
contract received within a week
Ebb Court:
written consultation
contract received two weeks later
Bordeaux Court:
written consultation
contract received two weeks later
North Academy:
staged by Stage Our Space
contract received one week later
Creekview:
staged by Stage Our Space
contract received within a month
Laurel Lane:
staged by Stage Our Space
contract received five weeks later
previously on the market for over a year before staging
8. Staging Works!
Patty Cove:
verbal consultation
contract received within three weeks
Woosley Road:
staged by Stage Our Space
contract received two weeks later
Seven Oaks:
verbal consultation
multiple offers received within three weeks
Cason Lane:
written consultation
contract received two weeks later
Davy Crockett:
staged by Stage Our Space
contract received four weeks later
Holden Court:
verbal consultation
multiple offers received two days later
9. Staging Works!
Killarney Court:
verbal consultation
contract received within one month
Magnolia,:
verbal consultation
contract received within two weeks
previously on the market for over six months
Savoy:
staged by Stage Our Space
contract received within one month
River Chase:
staged by Stage Our Space
contract received within one month
St. Andrews Drive:
staged by Stage Our Space
contract received two weeks later
previously on the market for over six months before staging
10. Staging Works!
Medford Campbell Drive:
coordinated renovation and staged by Stage Our Space
contract received four days later
Emerald Drive:
coordinated renovation and staged by Stage Our Space
contract received four weeks later
previously on the market for a year before staging
Pretoria Run:
staged by Stage Our Space
contract received two weeks later
previously on the market for 9 months before staging
Mockingbird Lane:
written consultation
contract received two weeks later
Republic:
staged by Stage Our Space
contract received within a month
32. Verbal Consultation
If the home owner would like to do the staging
based on my verbal recommendations,
we can discuss the changes
that should be made.
♦ 615-210-4932 ♦
33. Written Consultation
Includes:
♦ Detailed report for the owner and/or agent to stage the
house
♦ 1 hour consultation with owner and/or agent to review the
report
♦ 615-210-4932 ♦
34. ~ Sample Written Consultation ~
Pam Woods, ASP™
Accredited Staging Professional
615-210-4932
jandpwoods@msn.com
Date of Proposal January 10, 2007
Seller Name John Smith
Property Address 123 Main Street
City, State Zip
Property Phone # 615-555-5555
Agent Name Jill Jones
Agent Phone # 615-555-5556
Target Market Date 1 week from above date
Stage Our Space makes the following recommendations to help enhance your home’s potential presently and in
the future.
INTERIOR:
Foyer –
-Floors look in good condition although thorough cleaning is recommended
-Remove all boxes and keep this area open to enhance its size
-Keep hall table clean and clear; suggest removing all candles; add some greenery to the table (we may want to
trade tables with the one behind the sofa in the family room)
-Clean marks on the wall with Mr. Clean Magic Wall Eraser (test small area first)
35. Dining Room –
-Floors are absolutely beautiful; keep them spotless and buyers will notice
-Remove leaf in dining table and two chairs to create more space in the room; add a centerpiece
-Remove two (2) smaller vases and pedestal from room
-Remove faux flowers from large oriental vase
-Edit the contents of the China cabinet to include only a few simple pieces
Kitchen –
-Remove decorative bottles, canisters and other items from counter tops; add large bowl with green apples
-Wipe down cabinets with polish
-Clean stove top
-Scrub the outside and inside of the refrigerator
-Polish the stainless steel sink and faucet
-Floors: remove rugs and clean floors; keep them spotless
-Pantry: remove everything from the floor & keep it clear; organize shelves (suggest putting things in baskets); throw away
anything out of date
-Move fish tank into den
-Remove the bushel basket and empty water bottle from the floor
-Clean the inside and outside of the wastebasket and place it in the cabinet under the sink
Den –
-Carefully wrap and pack all family photos
-Move brown chair by large window to basement
-Place fish tank from kitchen on wall opposite fireplace
-Pack CD collection
-Move CD cabinet and TV with components to basement next to fireplace
-Move vacuum to hall closet
-Remove glass flowers on coffee table and keep clean/clear
-Remove everything from under the sofa and love seat
-Remove area rug to show hardwood floors
-Tie back draperies to open up window area and create light
-Turn sofa and love seat at an angle toward fireplace
-Clear off mantel and hang large print from South wall over fireplace
36. Speed Staging
For those homes that need a “quick fix”
Includes:
♦ Working with the homeowner and/or real estate agent to
make IMMEDIATE improvements
♦ 615-210-4932 ♦
37. Staging by Stage Our Space
If you would like STAGE OUR SPACE to make the changes
I will prepare an estimate after I have seen the house.
Includes:
- Before and after photos
- Staging completed by STAGE OUR SPACE: Furniture
arrangement, organization, clutter elimination and
enhancement with accessories if needed
Call 615-210-4932 for a FREE Staging Estimate!
♦ 615-210-4932 ♦
38. Staging Estimate
Pam Woods, ASP™
Accredited Staging Professional
615-210-4932
jandpwoods@msn.com
Date
Seller Name(s)
Property Address
Owner’s Phone #
Agent Name
Agent Phone #
Target Market Date
Approximate Square Footage
Staging Fee $ *
Includes staging of the following rooms:
__ Living Room
__ Den
__ Kitchen
__ Dining Room
__ Bathrooms (___)
__ Bedrooms (___)
__ Front Porch
__ Patio
__ Flower Beds
__ Other:
*Painting, accessories, furniture, etc. will be an additional fee.
I am here to meet your time and budget requirements.
Should you have any questions, please let me know.
I look forward to working with you.
39. Maximum profit
for minimum investment!
I look forward to working with you.
Pam Woods, ASP
615-210-4932
jandpwoods@msn.com
