Come gestire la user experience di progetti digitali con un approccio lean. Presentata a Better Software 2011.

1. Lean User Experience
Alberto Mucignat
Better Software
Firenze, 27 giugno 2011

2. Alberto Mucignat
(11 anni in 1 minuto)
2000 2002 2004 2006 2008 2011
Design che funziona.
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3. What about you?
• Metodi agili?
• Lean?
• Lean UX?
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4. Cos’è la User Experience (UX)
f User Experience
y conceived as a hypertextual information space;
Jesse James Garrett
jjg@jjg.net
30 March 2000
phisticated front- and back-end technologies has
nterface. This dual nature has led to much confusion,
attempted to adapt their terminology to cases beyond
he goal of this document is to define some of these
, and to clarify the underlying relationships among
Concrete Completion Web as hypertext system
Visual Design: visual treatment of text,
erface
Visual Design graphic page elements and navigational
components
Navigation Design: design of interface
te elements to facilitate the user's movement
Interface Design Navigation Design through the information architecture
se:
ion Information Design Information Design: in the Tuftean sense:
designing the presentation of information
to facilitate understanding
Interaction Information Information Architecture: structural design
time
s,
Design Architecture of the information space to facilitate
intuitive access to content
":
he site
Functional Content Content Requirements: definition of
content elements required in the site
eds Specifications Requirements in order to meet user needs
User Needs: externally derived goals
earch,
User Needs for the site; identified through user research,
ethno/techno/psychographics, etc.
other
Site Objectives Site Objectives: business, creative, or other
internally derived goals for the site
Abstract Conception information-oriented
model outlined here does not account for secondary considerations (such as those arising during technical or content development)
ring user experience development. Also, this model does not describe a development process, nor does it define roles within a
am. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today.
http://www.jjg.net/ia/
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5. Cos’è Lean*?
* Lean Primer, Craig Larman and Bas Vodde
1. Continuously invest on people
2. Promote a culture
of continuous improvement
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6. Lean: focus sul valore.
Utenti Business
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7. Roots of Lean Startup*
* Lean UX fundamentals, Tim McCoy & Janice Fraser
= + +
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8. Reducing waste?
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9. La rivoluzione della UX
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10. Il design richiede “sprechi”
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11. Lean Startup cycles
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12. Lean UX cycles*
* Lean UX fundamentals, Tim McCoy & Janice Fraser
Learn
Generative Research
Ideation
Mental models
Behavior Models
Test Results
Build
Competitive Analysis Sketch
Wireframes
Prototypes
Validate
Usability Testing
A/B Testing
Site Analytics
Funnel Analysis
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13. Start informed
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14. Layers of Lean UX
1. UX Strategy
2. Personas
3. Scenari
4. User Stories
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15. Keeping the holistic vision
(throughout iterations)
U.S. 6
U.S. 3
U.S. 1
U.S. 4
U.S. 2
U.S. 8
U.S. 5
U.S. 7
U.S. 9
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16. Chi fa iteration planning
è UX designer.
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17. Multiple discovery moment*
* http://joshuaseiden.com/blog/2010/12/agile-ux-lean-ux-customer-development-a-multiple-discovery-moment/
• Biz / tech / design together
• Small, cross-functional,
highly collaborative teams
• Lightweight, informal methods
• Rapid cycles (Build, Validate, Learn)
• Focus on the customer.
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19. Head of UX Strategy
1. Ultimate responsible of the product UX
2. Invest continuously on people
3. Continuous improvement
4. C-level equivalent
5. Budget (let’s say we start from 10% of the actual adv budget)
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20. Bonus track:
comunicare i cambiamenti.
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27. In a startup no fact exists inside
the building, only opinions.
-Steven Blank (“Four steps to the epiphany”)
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28. Grazie! Alberto Mucignat
alberto.mucignat@doralab.it
http://www.mucignat.com
http://www.doralab.it
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