Targeting Presentation for the Nordic eCommerce summit.

1. Targeting
Despina Stamkou
Product Manager Targeting & Optimisation
04 May 2011
despina.stamkou@tradedoubler.com

2. US Retail Ecommerce Sales
2009-2015
300.00 14.80% 16.00%
269.80
13.70%
249.50 14.00%
250.00 11.30% 229.50
209.30 12.00%
200.00 188.10
9.70% 10.00%
165.40 8.70%
8.10%
150.00 8.00%
114.10
6.00%
100.00
4.00%
50.00
2.00%
1.60%
0.00 0.00%
2009 2010 2011 2012 2013 2014 2015
Ecommerce Sales in million $ %change
Goal Sales

3. Marketing Trends
• Search Engine Marketing
• Email Marketing
• Social Media Marketing
• Mobile Marketing
Objective Follow Trends

4. Targeting Ads + Trends = Sales
Re IBA
Geographical
Targeting Targeting
Targeting
Mobile Browser & O/S IP
Targeting Targeting Targeting
Mean User Targeting

5. Targeting Cases
Retarget Facebook users Retarget users that have Communicate Product Ads
previously complete an order based on user profiles
Target mobile users and Target internet users and Target internet users
communicate ads communicate ads And communicate ads
based on their mobile O/S based on their IP Address based on their browser

6. Targeting SE / Wilkinson
Business Men and Woman Beauty
Advertisement Wilkinson runs 2 RON campaigns, one for women and
Scenario one for men and 2 more retargeting campaigns to
retarget internet users that previously visited the web
sit but did not complete an order.
Type of Campaign CTR CR
Female RON 0.02% 3.12%
Female Retargeting 0.08% 3.50%
Male RON 0.05% 2.95%
Male Retargeting 0.06% 4.56%

7. Targeting NO / Navnestempel
Business Online Shop
Advertisement Navnestempel wants to retarget users that have
Scenario previously complete an order and promote again the
same product they had previously buy
At the same time Navnestempel wants to retarget
users that received the monthly newsletter and
promote a new product.
Type of Campaign CTR CR
Retargeting on site 0.11% 6.19%
Retargeting on newsletter 0.23% 6.29%
IBA (lifestyle & Society) 0.07% 5.37%

8. Targeting FI / Norwegian
Business Travel
Advertisement Norwegian wants to retarget all users that have visited
Scenario the Finish version of the web site but did not buy a
ticket.
Type of Campaign CTR CR
Retargeting 0.61% -

9. Targeting DK / CallMe
Business Mobile online Shop
Advertisement Call me wants to retarget all users that have visited
Scenario the web site but did not complete an order.
204575
Type of campaign CTR CR
Retargeting 0.24% -
IBA (Shopping & Retail) 0.08% 0.06%
RON 0.05% -

10. Thank you!
Questions?
despina.stamkou@tradedoubler.com