We really need highly talented people to start learning and doing marketing properly if we want our innovations to succeed and create a better world for all of us. The marketer today is strategic by default, tech-savvy by necessity, user-oriented by principle, performance-focused by everyday practice, and creative by mindset.

1. The Marketer Today
with Gabriel DOMBRI
WHY THIS IS THE BEST TIME TO
BECOME A MARKETER

2. NINJA

3. TheNinjagenerationisexpectedto
makesomethingfromnothing.
- Gordon Gekko
“

5. WHAT‘S THE WAY OUT?

7. God
Holy spiritJesus

8. Only God can save us!

9. Kidding! J

10. Team

11. Problem
Team

12. Problem
TeamSolution

13. Market
TeamProduct

14. People
TeamValue

15. Market
TeamProduct
These are (about) Marketing.

16. Thepurposeofabusinessistocreate
andkeepacustomer.
- Peter F. Drucker
“

17. MARKETINGISTHE
TEAM’SACTIVITIES
OFFINDINGA
SOLUTIONSUITABLE
FOR MARKETAND
GETTHEMARKETTO
WANTIT,HAVEIT
ANDENJOYIT.

18. Huston, we’ve got a
problem here.

19. MARKETING HAS A WEIRD
REPUTATION.

20. MOST PRODUCTS ARE BAD.

21. MOST PRODUCTS ARE BAD.
A LOT OF MARKETING IS CRAP.

22. WE NEED TO RECLAIM
MARKETING BACK FROM
ITS MADNESS.

23. MARKETING IS DIFFERENT NOW

24. Old way

25. Old way New way
Source: MOZ

26. PORTRAIT OF THE MARKETER TODAY

28. NO!

29. Source: Digishare360

30. Source: MOZ

31. Strategic by default, tech-savvy by
necessity, user-oriented by principle,
performance-focused by everyday
practice, and creative by mindset.

32. Strategic by default, tech-savvy by
necessity, user-oriented by principle,
performance-focused by everyday
practice, and creative hacker by
mindset.

33. You need to be:

34. COMMUNICATOR
You need to be:

35. COMMUNICATOR
ANALYST
You need to be:

36. COMMUNICATOR
ANALYST
EXPERIMENTER
You need to be:

37. COMMUNICATOR EXECUTIVE
ANALYST
EXPERIMENTER
You need to be:

38. COMMUNICATOR EXECUTIVE
ANALYST
EXPERIMENTER
TEAMPLAYER
You need to be:

39. COMMUNICATOR EXECUTIVE
ANALYST
EXPERIMENTER USERPSYCHOLOGIST
TEAMPLAYER
You need to be:

40. Source: The The Rise of the Marketer – a report by The Economist

41. WHY START NOW?

42. https://medium.com/@gabrieldombri/the-time-of-the-marketeer-51c96803c1f8

43. 1. TechInnovation
2. Multi-talents
3. International
4. Wellpaid
5. Fun&fulfilling
5 Arguments to Get
into Marketing Now
Read the full article: http://bit.ly/marketeer-today

44. Source: Digital Gurus

45. Source: Digital Gurus

46. Sourse: Madalina Uceanu

47. we really need highly talented
people to start learning and
doing marketing properly if we
want our innovations to succeed
and create a better world for all
of us.
“

48. SO, READY TO SHIP?

52. 4 WEEKS * 2 DAYS pw * 8 PEOPLE * REAL BUSINESSES

53. 4 WEEKS * 2 DAYS pw * 8 PEOPLE * REAL BUSINESSES
4 SCHOLARSHIPS * 2 MONTHS INTERNSHIP * DIPLOMA

54. 4 WEEKS * 2 DAYS pw * 8 PEOPLE * REAL BUSINESSES
4 SCHOLARSHIPS * 2 MONTHS INTERNSHIP * DIPLOMA
THEORY * HANDS-ON PRACTICE * CREATIVITY & FUN

55. Foundations
1. Concepts
2. Frameworks
3. Methodologies
Process
4. Lean Marketing Process
5. Process Elements
Tacticals
6. User
7. Channels
8. Tactics
9. Metrics + Assets + Tools
Implementation
10. Tests Creation
11. Campaigns
12. Campaign Management

56. Apply here till 25th October
tapptitude.com/performance-marketing-course

57. Let’s keep in touch.
IT’S EASY.
Email me: gabriel.dombri@tapptitude.com
Read my blog: www.gabrieldombri.com

58. Thefirstdraftofanythingisshit.
- Ernest Hemingway
“