20081117 Enterprise2.0

Enterprise 2.0 Innovative organizational communication 2008-17-11 Stefanie Stang GIT CC Marketing

WEB 2.0 INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Web 2.0 spirit Web 2.0 characteristics

WEB 2.0 GARTNER RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DEFINITION ENTERPRISE 2.0

WHAT ARE WIKIS? ,[object Object],[object Object],[object Object],[object Object],[object Object],“ A wiki is a page or collection of web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language.”

FIELDS OF APPLICATION IN AN ORGANIZATION ,[object Object],[object Object],[object Object],“ When I imagine an organization I have in mind nothing more than an interlocking network of communication processes.” (James R. Taylor, 2003)

ISSUES OF THE WIKI USE IN ORGANIZATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WHAT ARE WEBLOGS? ,[object Object],[object Object],[object Object],[object Object],[object Object]

FIELDS OF APPLICATION IN AN ORGANIZATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ISSUES OF THE BLOG USE IN ORGANIZATIONS ,[object Object],[object Object],[object Object],[object Object]

FURTHER ENTERPRISE 2.0 FEATURES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FURTHER ENTERPRISE 2.0 ISSUES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

USEFUL LINKS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LITERATURE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

20081117 Enterprise2.0

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20081117 Enterprise2.0