Discover how a website visitor becomes a known lead on your website via inbound marketing

1. HOW A STRANGER BECOMES A QUALIFIED LEAD
THE INBOUND MARKETING WAY
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2. QUICK INBOUND MARKETING FACTS
Inbound marketing leads cost 62% less than traditional marketing
B2B companies see an increase of leads by 26.8% a month
B2C companies see an increase of leads by 30.4% a month

3. The prospect performs a search on Google for
a research based question, for example “How
to reduce the time for a data backup”
Step 1:

4. Your blog post “The #1 Way to Reduce the
Size of Your Data Backup” pops up in the
Google search results
Step 2:

5. The prospect clicks your link and reads your
blog post and finds it very helpful.
Step 3:

6. After reading your blog post the prospect
sees a call to action (think of a call to action
as a little advert).
Step 4:

7. Since this call to action is very relevant to
what the prospect is looking for they click the
call to action
Step 5:

8. The prospect is taken to what is called a
landing page, a landing page is a page that is
laser targeted to one particular offer and
talks about the benefits of downloading the
free guide on efficient enterprise data
backups. This page also includes a form
where the prospect needs to enter their name
and email address.
Step 6:

9. The prospect is now known to you and is
classed as an information qualified lead.
Step 7:

10. Read the full guide to understanding Inbound
Marketing
Here: http://bit.ly/1fQis8q
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