As part of Rough Draft Design Conference in Sligo, Denise presented a short talk on the success of the Sligo - Who Knew? Social Media Campaign.

1. Hello.
I work online.
@ladydotty
I do online marketing.
I freelance; I work with numerous businesses
and organisations in Sligo and Dublin.
Most notably Team Sligo / Sligo Tourism.
Illustration by Dan Leydon @DanLeydon
www.etsy.com/ie/shop/Footynews

2. #SligoWhoKnew

3. Starling Digital
Media Direction
Digital Marketing Consultant specialising in
Tourism, Culture & Creative Industries
Who We (that’s me) Work With:
Team Sligo/Sligo Tourism
UCD Imagine Science Film Festival
Bram Stoker Festival, Dublin
Blue Raincoat Theatre Company
Kate’s Kitchen
The Trailblazery Collective
Film Makers, Music Makers & Artists
Sligo Enterprise Board Mentoring Clients

4. Mullaghmore Head, Winter
2011/2012
Big Waves Captured by local
film-makers
Shared across the world with
hundreds of thousands of
views
But: No local platform was
highlighting all this amazing
creativity on the waves and on
film
Illustration by Dan Leydon www.etsy.com/ie/shop/Footynews
@DanLeydon

5. Team Sligo
Current
Strategy:
Tourism
A Voluntary Group of
Advertising & Marketing
Professionals from Sligo, as well
as local business people
agencies and organisations
Illustration by Noelle Healy
www.noellehealy.ie @TwoodlePip

6. We asked a question:
Sligo - Who Knew?
“By attaching this gently humourous,
contemporary expression (which comes
from the New York Jewish comedy vernacular)
to the idea of adventures round Sligo, we
imbue a trip in and around as something
surprising, adventurous and fresh.
And the fact that it can be attached to such a
range of holiday offerings demonstrates just
how rich the Sligo landscape
is. It takes in the whole gamut: physical
beauty, food, sports, activities, entertainment
and culture, etc”.
Concept by Johnny Ferguson
Copywriter, screenwriter &
Sligo enthusiast

8. Social Media
Activist
Group
Social
Media
Clinics
Social
Media
Amplified
by a PR
Campaign
Key
Influencers

9. Interlinked with a major media campaign on
TV, Radio & Print

10. Illustration by Dan Leydon www.etsy.com/ie/shop/Footynews
@DanLeydon

11. #SligoWhoKnew
On Twitter

12. Follow the campaign at
whoknew.sligotourism.ie
or follow us
@SligoTourism
Facebook.com/SligoTourism
www.sligotourism.ie

13. Caves of Keash

14. Fringe Events of Support

15. #SligoWhoKnew Results!
Over 9000 Tweets
using hashtag
#SligoWhoKnew
Nearly 2500 Instagram
pics using hashtag
#SligoWhoKnew
Irish Internet Award
for Digital Marketing
Brilliance
Sept. 2013
Over 1000 Facebook
posts using
#SligoWhoKnew

16. #SligoWhoKnew
on Instagram
Harnessed the power of the local active social media
community in Sligo

17. Turning locals into digital champions
for the County

18. The best comment about it yet:
@TommyW
“It’s become a badge of
pride for Sligo teens
#SligoWhoKnew”

19. Illustration by Dan Leydon www.etsy.com/ie/shop/Footynews
@DanLeydon

20. @LadyDotty
denise@starling.ie
www.starling.ie
Facebook.com/StarlingDigital