1. Location Based Mobile Dating
Christian Wiklund CEO
cwiklund@skout.com

2. Improve online dating...
Make it faster!

3. Improve online dating...
Make it more interactive!

4. Improve online dating...
Make it mobile!

5. Improve online dating...
Make serendipity happen!

6. SKOUT functionality
ACTIVE PA S S I V E
See who is available SMS alert of match

7. All web enabled phones

8. Who - The Mobile Generation
*
• 18-34 year olds in large 15,000,000
US cities that are:
‣ Singles 11,250,000
‣ On the go
7,500,000
‣ Looking for a match
3,750,000
0
2006 2007 2008 2009 2010
* Juniper Research

9. Distribution
• Local launches in major US cities
‣ San Francisco Q4 2008
‣ Austin Q2 2009
‣ Boston Q4 2009
• Connect singles from Facebook,
MySpace, and other social graphs
• Partnerships

10. Customer Traction
Doubled number of users during the past 3 months
70,000
52,500
35,000
17,500
0
Apr May Jun Jul Aug Sept Oct
Users

11. Engagement
4 million minutes and 300k messages during the past 30 days
Chat 28%
Explore 20% Profiles 15%

12. Monetization
Premium Account - $9.95/
• Free Account
month (Q1 2009)
‣ Chat channels disabled
Chat channels enabled
‣ List and view profiles
Discount for commitments
‣ Create and view user
generated content CC, Premium SMS and Wap Billing
Virtual Goods (Q1 2009)
Gifts (flowers, rings, bling)
Emoticons
Self Promotion

13. Team
VMware R&D
Christian Wiklund CEO
Managed SourceForge.net for 5 years. Millions of users per
Patrick McGovern CMO
day. VP of Marketing of Splunk
Senior VP at IDG. 15 years in media business. Ran MacWorld
Colin Crawford Advisor
Magazine
Yahoo Mobile
Mario Tapia Advisor
Founder of Match.com
Gary Kremen Advisor
User Acquisition for Match for the past 3 years
Jared Cluff Advisor
Strategist on next generation web and mobile services
Rudy De Waele Advisor

14. The Ask - VC
• Consumer grade location based platform built by an
experienced engineering team
• Management team that has built 2MM+ user
communities before
• Path to Profitability is short
• Seeking Series A
‣ Maintain engineering team
‣ Increase spending on marketing and user acquisition

15. The Ask - Media & Carriers
• Monetize the singles in your networks
‣ Revenue share
‣ Alternative to CPC/CPM based revenue
• Boost customer loyalty and satisfaction
• Provide an intriguing feature set that
differentiates you from competition

16. Location Based Mobile Dating
Christian Wiklund CEO
cwiklund@skout.com