Choosing an autoresponder is not an easy task. There are 10 main things you need to look for:

1. Top 10 Things to Look for in
an Autoresponder
Top 10 Social Media Integration
Tools
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2. #1: Deliverability
While deliverability stats
provided by autoresponders
may not be completely
accurate, they are important
to look at when deciding on
an autoresponder.

3. #2: The Right Price
When looking at prices consider your projected size list to
see which autoresponder offers the best value.

4. #3: List Importing
If you already have a list with another service, make sure
you can import your existing subscribers into the new
service.

5. #4: Tracking & Analytics
You can’t possibly know what’s working if you don’t have
proper tracking and analytics, so ensure your
autoresponder provides them.

6. #5: Cloud Hosted vs. Self-Hosted
More freedom and
control from self
hosted but cloud
hosted takes care of
all the technical
issues, making it a
more hands-free
option.

7. #6: Mobile Capability
If you’re on the go, mobile features of your autoresponders
might be very important.

8. #7: Spam Scoring
Increase your chances of getting your email through with
spam scoring tools.

9. #8: Unlimited Lists
Make sure your autoresponder offers unlimited lists.
The most successful email marketing campaign are built
on multiple lists.

10. Tip #9: Segmentation
Targeted emails always perform best. Make sure your
autoresponder allows you to email certain segments of your
lists.

11. #10: WYSIWG Editor
If you plan to send HTML email, having a good WYSIWG
editor will make your job a whole lot easier.

12. Ready to Accelerate Your Email
Marketing?
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