Ardo Reinsalu spoke on Start Smart! event Wantrepreneur 2 Entrepreneur 1. december 2011 in Tallinn, Estonia. www.start-smart.me

1. „Long Tail of Innovation: implementing
your ideas in the rapidly changing world“
Ardo Reinsalu

2. Experience of Curonia Research

4. Rate of Change
Rate of Change
20,000 BC Time

5. Adaptation Speed

7. ENERGY
“Innovating to zero!”
Bill Gates

8. TRANSPORTATION
“By about 2020 drivers will be able to take their hands off the wheel completely.”
Alan Taub, VP for R&D at General Motors

9. HEALTHCARE
“Physicians will have to learn a medicine they didn't learn in medical school.”
Genomics pioneer Leroy Hood

10. Netflix sales of DVD titles
Source: www.longtail.com

11. Long Tail of Innovation
Mass production Small series production
High cost R&D Low R&D cost
Long time-to-market Short time-to-market
Low product cost High unit cost
Limited range of products Unlimited range
Traditional sales channel New media sales channel

12. MODEL-BASED BEHAVIOURAL
THEORIES THEORIES
Planning is crucial Reacting is crucial
Advantage for resources and size Advantage for small and flexible

13. Disruptive Innovation
• Creating new users, new markets
• Adding new value
• Replacing old technology
• Can have less functionality than the old
technology!

14. Award-based Innovation

15. Ansari X-Prize

16. Tricoder X-Prize

17. GrabCAD.com

19. 3D printing

20. Viral Marketing

21. Garage48

22. It is easier to implement your ideas
than ever before!

23. Big Bang of SMEs

24. New ideas to you all!
Ardo Reinsalu
ardo@hal.ee